{"id":16,"date":"2019-03-19T13:32:54","date_gmt":"2019-03-19T12:32:54","guid":{"rendered":"https:\/\/www.ull.es\/catedras\/catredra-turismo\/?page_id=16"},"modified":"2026-09-18T13:50:42","modified_gmt":"2026-09-18T11:50:42","slug":"conocenos","status":"publish","type":"page","link":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/conocenos\/","title":{"rendered":"Apprenez \u00e0 nous conna\u00eetre"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-9794496\" data-block-id=\"9794496\"><style>.stk-9794496 {margin-top:-30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9794496-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f8fe50f\" data-v=\"4\" data-block-id=\"f8fe50f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f8fe50f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f8fe50f-inner-blocks\"><style id=\"depicter-1-inline-pre-css\">\n\n.depicter-1:not(.depicter-ready){\n\theight:500px;\n}\n\n\/***** Tablet *****\/\n@media screen and (max-width: 1024px){\n\n.depicter-1:not(.depicter-ready){\n\theight:700px;\n}\n\n}\n\/***** Mobile *****\/\n@media screen and (max-width: 767px){\n\n.depicter-1:not(.depicter-ready){\n\theight:740px;\n}\n\n}\n<\/style>\n<div id=\"depicter-1\" class=\"depicter depicter-document depicter-revert depicter-1 depicter-layout-fullwidth\">\n\n<div class=\"depicter-loading-container depicter-loading dotFlashing-dark\"><div class=\"depicter-loading-dark depicter-dot-flashing\">\n   <span><\/span>\n   <span><\/span>\n   <span><\/span>\n<\/div>\n<\/div>\n<div id=\"depicter-1-section-1\" class=\"depicter-section depicter-1-section-1\" data-name=\"Section 1\" data-type=\"section\" data-local-id=\"section-1\">\n<picture class=\"depicter-bg\">\n<source 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data-crop=\"{&apos;focalPoint&apos;:{&apos;x&apos;:0.5,&apos;y&apos;:0.5},&apos;mediaSize&apos;:{&apos;width&apos;:2248.87556221889053631457500159740447998046875,&apos;height&apos;:499.99999999999994315658113919198513031005859375}}\" data-tablet-crop=\"{&apos;focalPoint&apos;:{&apos;x&apos;:0.5,&apos;y&apos;:0.5},&apos;mediaSize&apos;:{&apos;width&apos;:3148.4257871064464779919944703578948974609375,&apos;height&apos;:699.9999999999998863131622783839702606201171875}}\" data-mobile-crop=\"{&apos;focalPoint&apos;:{&apos;x&apos;:0.5,&apos;y&apos;:0.5},&apos;mediaSize&apos;:{&apos;width&apos;:3328.33583208395793917588889598846435546875,&apos;height&apos;:740}}\" \/>\n<\/picture>\n\n\n<div data-animation-in=\"{&apos;direction&apos;:&apos;top&apos;,&apos;easing&apos;:&apos;easeInOutExpo&apos;,&apos;duration&apos;:1800,&apos;movement&apos;:0,&apos;type&apos;:&apos;move&apos;}\" data-between-in-out=\"false\" id=\"depicter-1-element-3\" class=\"depicter-element depicter-layer depicter-1-element-3\" data-type=\"shape\" data-wrap=\"true\" data-name=\"Shape 1\" data-local-id=\"element-3\" data-offset=\"x:323px;y:104px;origin:tl\" data-tablet-offset=\"x:320px;y:316px;origin:tl\" data-mobile-offset=\"x:9px;y:382px;origin:tl\" data-width=\"4px,4px,4px\" data-height=\"305px,305px,305px\" data-responsive-scale=\"true,,\"><\/div>\n\n<h2 data-animation-in=\"{&apos;direction&apos;:&apos;top&apos;,&apos;easing&apos;:&apos;easeInOutExpo&apos;,&apos;duration&apos;:1800,&apos;movement&apos;:0,&apos;type&apos;:&apos;move&apos;}\" data-between-in-out=\"false\" id=\"depicter-1-element-4\" class=\"depicter-element depicter-layer depicter-1-element-4\" data-type=\"text\" data-wrap=\"true\" data-name=\"Text 1\" data-local-id=\"element-4\" data-offset=\"x:348px;y:200px;origin:tl\" data-tablet-offset=\"x:335px;y:350px;origin:tl\" data-mobile-offset=\"x:20px;y:449px;origin:tl\" data-width=\"643px,414px,350px\" data-height=\"auto,auto,auto\" data-responsive-scale=\"true,,\">C\u00e1tedra de Turismo CajaCanarias-Ashotel-ULL <\/h2>\n<\/div>\n\n<div id=\"depicter-1-section-28\" class=\"depicter-section depicter-1-section-28\" data-name=\"Slide 6\" data-type=\"section\" data-local-id=\"section-28\">\n<picture class=\"depicter-bg\">\n<source data-depicter-srcset=\"https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/03\/turismo_light_2-768x171.jpg, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/03\/turismo_light_2.jpg 2x\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" media=\"(max-width: 1024px)\" \/>\n\n<source data-depicter-srcset=\"https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/03\/turismo_light_2.jpg, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/03\/turismo_light_2-1800x400.jpg 2x\" 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alt=\"\" data-depicter-src=\"https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/03\/turismo_light_2.jpg\" data-object-fit=\"custom,,\" data-crop=\"{&apos;focalPoint&apos;:{&apos;x&apos;:0.5,&apos;y&apos;:0.5},&apos;mediaSize&apos;:{&apos;width&apos;:2250,&apos;height&apos;:500}}\" data-tablet-crop=\"{&apos;focalPoint&apos;:{&apos;x&apos;:0.5,&apos;y&apos;:0.5},&apos;mediaSize&apos;:{&apos;width&apos;:3150,&apos;height&apos;:700}}\" data-mobile-crop=\"{&apos;focalPoint&apos;:{&apos;x&apos;:0.5,&apos;y&apos;:0.5},&apos;mediaSize&apos;:{&apos;width&apos;:3330,&apos;height&apos;:740}}\" \/>\n<\/picture>\n\n\n<div data-animation-in=\"{&apos;direction&apos;:&apos;top&apos;,&apos;easing&apos;:&apos;easeInOutExpo&apos;,&apos;duration&apos;:1800,&apos;movement&apos;:0,&apos;type&apos;:&apos;move&apos;}\" data-between-in-out=\"false\" id=\"depicter-1-element-29\" class=\"depicter-element depicter-layer depicter-1-element-29\" data-type=\"shape\" data-wrap=\"true\" data-name=\"Shape 6\" data-local-id=\"element-29\" data-offset=\"x:323px;y:104px;origin:tl\" data-tablet-offset=\"x:320px;y:316px;origin:tl\" data-mobile-offset=\"x:9px;y:382px;origin:tl\" data-width=\"4px,4px,4px\" data-height=\"305px,305px,305px\" data-responsive-scale=\"true,,\"><\/div>\n\n<h2 data-animation-in=\"{&apos;direction&apos;:&apos;top&apos;,&apos;easing&apos;:&apos;easeInOutExpo&apos;,&apos;duration&apos;:1800,&apos;movement&apos;:0,&apos;type&apos;:&apos;move&apos;}\" data-between-in-out=\"false\" id=\"depicter-1-element-30\" class=\"depicter-element depicter-layer depicter-1-element-30\" data-type=\"text\" data-wrap=\"true\" data-name=\"Text 10\" data-local-id=\"element-30\" data-offset=\"x:348px;y:200px;origin:tl\" data-tablet-offset=\"x:335px;y:350px;origin:tl\" data-mobile-offset=\"x:20px;y:449px;origin:tl\" data-width=\"643px,414px,350px\" data-height=\"auto,auto,auto\" data-responsive-scale=\"true,,\">C\u00e1tedra de Turismo CajaCanarias-Ashotel-ULL <\/h2>\n<\/div>\n<\/div>\n<script>\n(window.depicterSetups = window.depicterSetups || []).push(function(){\n\tDepicter.basePath = 'https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/plugins\/depicter\/resources\/scripts\/player\/';\n\tconst dpPlayer = Depicter.setup('.depicter-1',\n\t\t{\"width\":[\"1800\",\"1024\",\"360\"],\"height\":[\"500\",\"700\",\"740\"],\"view\":\"basic\",\"keepAspectRatio\":true,\"preload\":0,\"layout\":\"fullwidth\",\"rtl\":false,\"initAfterAppear\":false,\"ajaxApiUrl\":\"https:\\\/\\\/www.ull.es\\\/catedras\\\/catedra-turismo\\\/wp-admin\\\/admin-ajax.php\",\"mouseSwipe\":true,\"touchSwipe\":true,\"useWatermark\":false}\n\t);\n});\n<\/script><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-509372d\" data-block-id=\"509372d\"><style>.stk-509372d-column{max-width:1150px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-509372d-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5ff5018\" data-v=\"4\" data-block-id=\"5ff5018\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5ff5018-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5ff5018-inner-blocks\">\n<nav class=\"ull-breadcrumbs\" role=\"navigation\" aria-label=\"breadcrumbs\"><ul><li><a href=\"https:\/\/www.ull.es\/catedras\/\" title=\"Universidad de La Laguna\" style=\"font-size: 19px !important; text-indent:0px !important; background: transparent !important; display:block !important;\" target=\"_blank\" rel=\"noopener\"><i class=\"fa fa-home\" aria-hidden=\"true\"><\/i><\/a><\/li><li class=\"current\"><span>Con\u00f3cenos<\/span><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ca6b6f8\" data-block-id=\"ca6b6f8\"><style>.stk-ca6b6f8 {height:25px !important;}<\/style><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La C\u00e1tedra de Turismo naci\u00f3 hace ahora seis a\u00f1os con el objetivo de crear la primera gran red de colaboraci\u00f3n entre investigadores en Turismo de la ULL a trav\u00e9s del apoyo financiero de la Fundaci\u00f3n CajaCanarias y de Ashotel. La C\u00e1tedra se ha convertido en estos a\u00f1os en un referente para el impulso de la formaci\u00f3n, la investigaci\u00f3n y la transferencia de conocimiento tur\u00edstico, a trav\u00e9s de su articulaci\u00f3n con las redes de instituciones p\u00fablicas y privadas. Sin embargo, entramos en una fase en la que debemos dotarnos de una mayor capacidad para generar conocimiento en beneficio del bienestar de nuestra comunidad. Creemos que el sector tur\u00edstico canario y la universidad han alcanzado un nivel de madurez suficiente para asumir este complejo reto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estamos en un momento para la reflexi\u00f3n en la que la estrategia tur\u00edstica de Canarias debe orientarse hacia un modelo menos dependiente de los recursos naturales y el clima, basculando cada vez m\u00e1s hacia el conocimiento, la innovaci\u00f3n y la sostenibilidad. Solo as\u00ed han podido sobrevivir los sectores m\u00e1s din\u00e1micos de la industria y los servicios en Europa frente a la creciente competencia de los de pa\u00edses con menores costes laborales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canarias ha sido pionera y hasta l\u00edder en el modelo tur\u00edstico m\u00e1s tradicional y ahora tenemos la oportunidad de ser pioneros y marcar el camino en los nuevos modelos tur\u00edsticos intensivos en conocimiento, un conocimiento m\u00e1s abierto y compartido en redes. Un modelo en el que la universidad tiene que jugar un papel m\u00e1s importante.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e2efdad\" data-v=\"4\" data-block-id=\"e2efdad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e2efdad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e2efdad-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-29c44dc\" data-block-id=\"29c44dc\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-504\" src=\"https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002.jpg\" width=\"1600\" height=\"987\" srcset=\"https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002.jpg 1600w, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002-300x185.jpg 300w, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002-768x474.jpg 768w, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002-1024x632.jpg 1024w, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002-375x231.jpg 375w, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002-750x463.jpg 750w, https:\/\/www.ull.es\/catedras\/catedra-turismo\/wp-content\/uploads\/sites\/4\/2019\/07\/IMG-20190625-WA0002-1140x703.jpg 1140w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4ca1566\" id=\"consejo-de-direccion\" data-block-id=\"4ca1566\"><h2 class=\"stk-block-heading__text\">Consejo de Direcci\u00f3n<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Director<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-707407b\" data-block-id=\"707407b\"><style>.stk-707407b {margin-top:-15px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.ull.es\/directorio\/search\/?busqueda=Ra%C3%BAl%20Hern%C3%A1ndez%20Mart%C3%ADn\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\">Ra\u00fal Hern\u00e1ndez Mart\u00edn<\/a><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subdirector<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-421d30d\" data-block-id=\"421d30d\"><style>.stk-421d30d {margin-top:-15px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.ull.es\/directorio\/search\/?busqueda=Mois%C3%A9s%20Simancas%20Cruz\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\">Mois\u00e9s Simancas Cruz<\/a><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subdirectora<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eb2c1c3\" data-block-id=\"eb2c1c3\"><style>.stk-eb2c1c3 {margin-top:-15px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.ull.es\/directorio\/search\/?busqueda=Noemi%20Padr%C3%B3n%20Fumero\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\">Noemi Padr\u00f3n Fumero<\/a><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subdirector<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fe978ea\" data-block-id=\"fe978ea\"><style>.stk-fe978ea {margin-top:-15px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.ull.es\/directorio\/search\/?busqueda=Pablo%20Gonz%C3%A1lez%20Rodr%C3%ADguez\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\">Pablo Gonz\u00e1lez Rodr\u00edguez<\/a><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subdirector<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f39a254\" data-block-id=\"f39a254\"><style>.stk-f39a254 {margin-top:-15px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.ull.es\/directorio\/search\/?busqueda=Hugo%20Padr%C3%B3n%20%C3%81vila\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\">Hugo Padr\u00f3n \u00c1vila<\/a><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 nous conna\u00eetre. La Chaire de tourisme a \u00e9t\u00e9 cr\u00e9\u00e9e il y a six ans dans le but de constituer le premier grand r\u00e9seau collaboratif entre les chercheurs en tourisme de l&#039;Universit\u00e9 de La Laguna (ULL), gr\u00e2ce au soutien financier de la Fondation CajaCanarias et d&#039;Ashotel. Au fil des ann\u00e9es, la Chaire est devenue une r\u00e9f\u00e9rence en mati\u00e8re de promotion\u2026<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-frontpage.php","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":17,"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":619,"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/pages\/16\/revisions\/619"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/catedras\/catedra-turismo\/fr\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}