Use and Management of Cultural Heritage

Arts and Humanities

It is patently clear these days that the field of cultural assets, tourism and cultural leisure is becoming one of the main and soundest economic assets for our immediate future. Cultural Heritage, how it is handled and safeguarded is an innovative area in constant development, demanded time and time again by society and its administrations, who demand specialised studies to fill the existing gaps in safeguarding heritage resources and managing them properly vis-à-vis their use and promotion. It is these resources that have led the University of La Laguna to create a Master’s programme in the Use and Management of Cultural Heritage, to train professionals in an emerging sector with a bright future that requires better training of the people who have to manage the structures, contents and everyday activities of the entities, agencies and institutions, both public and private, who are tasked with caring for, defending and disseminating heritage and cultural assets and services. The syllabus is characterised by an integral, interdisciplinary approach, with a clear professional orientation, in which there is a convergence of seminars, workshops, tasks and projects led by a varied range of teachers with proven quality and experience, and with a period of time devoted to external placements in agencies and institutions of the sector

General information

  • Credits: 60 ECTS
  • Duration: 1 year
  • Methodology: Classroom-based
  • Place:
    • Faculty of Humanities. Fine Arts Section
  • Academic direction:
  • The objectives of this Master in the Use and Management of Cultural Heritage are for graduate students to be able:
  • To analyse the handling and daily heritage activities holistically, along with the inter-disciplinary work that is related to it
  • To apply the best methods, techniques and practises to each case, regarding the specification, operation and instrumentalisation of Cultural Heritage
  • To create strategy plans and projects for cultural heritage based on a critical knowledge of current instruments and methodologies
  • Students graduating from this course, will be trained in the activities of: direction, production and management of programmes and actions in the field of Cultural Heritage, specialist in instrumentalising the use and promotion of heritage and cultural assets, lead a management and educational team in heritage institutions and foundations, manage and develop companies in the cultural heritage sector, expert in areas of image, communication and dissemination of cultural heritage, planning and developing tourism and cultural heritage projects
    General skills
    • Integrate the know-how acquired with a holistic, inter-disciplinary vision in order to conduct advanced studies in the area of the qualification
    • To apply the theoretical and methodological principles that act as the foundation for professional practise and development with critical and creative thought
    • To generate and participate in strategy plans and projects dealing with the area of study with solvency and independence
    • To work in a team in a reflexive, co-operative manner with responsibility, initiative and enterprising spirit, with the ability to take on the different professional roles involved in this field

    Specific skills
    • Distinguish the main theoretical aspects that intervene in conceptualising cultural heritage
    • Compare the different models that operate in the conceptualisation, value and use of cultural heritage
    • Appraise the function of the economic, political and legal framework in the protection, planning and management of heritage
    • Formulate projects in the field of the heritage use and management, giving consideration to striking an ethical, aesthetical and financial balance
    • Use resources and methods for planning, education and implementation of activities in the field of the social use of cultural assets
    • Apply the most suitable techniques and procedures in each case to the handling, administration and interpretation of heritage
    • Generate teaching and learning process and methodologies for the didactic use and dissemination of heritage
    • Develop a planned and participative selection of the significant heritage elements of the area and create resources for interpreting them
    • Determine the exhibition criteria and communication techniques best suited to each case in the placement of heritage in a museum format
    • Generate heritage intervention programmes using communication techniques and grass-roots participation
    • Create innovative heritage action projects that can help to generate knowledge
    • Plan the cultural resources of the region and promote heritage in such a fashion as to offer solutions for local and regional sustainable development

  • This course is aimed at a range of qualifications: graduates in Fine Arts, Conservation and Restoration of Cultural Assets, Design, History, Archaeology, History of Art, Cultural Management, Geography and Regional Planning, Social and Cultural Anthropology, Technical Architecture and Architecture. It is also for students with equivalent qualifications to these, along with others whose syllabuses can accredit sufficient previous training in the area of Cultural Heritage
  • Irrespective of the access qualification, this Master is also indicated for aspiring students who can accredit sufficient complementary training or professional experience in this field. The Academic Committee will be responsible for assessing the suitability of these cases, on the basis of the merits provided

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