Government Pavilion, C/ Padre Herrera s/n
Post Office Box 456
38200, San Cristobal de La Laguna
Santa Cruz de Tenerife - Spain
Switchboard Tel.: (+34) 922 31 90 00
Hours: Mon, 8:00 a.m. to 9:00 p.m.
Fundamentals of digitization and digital transformation
Fundamentals of digitization and digital transformation
Overview
To train students in the identification, analysis and promotion of basic digitalization and digital transformation initiatives, understanding the digital ecosystem and its impact on business models, and promoting change processes that improve competitiveness and efficiency in different productive contexts.
This training is aimed at employed or unemployed professionals who wish to strengthen and certify their digital skills to operate in organizational environments undergoing digital transformation, especially in the logistics and transport sectors, although it is also applicable to other business and service areas.
The microcredential is of interest to middle managers, technical and management staff, as well as people involved in innovation projects, process improvement or the implementation of digital technologies in their organizations.
To train students in the competence of identifying, analyzing and promoting basic digitalization and digital transformation initiatives in companies and organizations, understanding the digital ecosystem and its implications in business models, assessing the strategic impact of these transformations and initiating change processes that improve competitiveness and efficiency in different productive contexts.
A university degree is not required, but the following requirements must be met:
- Be between 25 and 64 years old on the date the training begins.
- To hold an official Spanish Baccalaureate degree or equivalent professional certificate, or other equivalent qualification issued by an institution of a Member State of the European Education Area.
- Individuals with a degree from an educational system outside the European Higher Education Area (EHEA) may also be admitted, even without official recognition or equivalence. In these cases, the academic director will submit a report to the Academic Committee, which will authorize or deny admission. This authorization does not imply official recognition of the foreign degree or its validation for any other purpose.
- Have a National Identity Document or equivalent document that proves residence permit in Spain, at least during the period in which the microcredential is developed.
- Admission will be granted on a first-come, first-served basis until the maximum number of places is reached. If places remain vacant after the pre-registration period, the microcredit office may open an extraordinary pre-registration period, setting a deadline it deems appropriate.
Academic program
The content provides an overview of what it means to digitize an organization and how digital transformation affects business models, people, and the value proposition of products and services. Through examples and practical case studies, students will learn to recognize opportunities for improvement and propose realistic first steps toward digitization in their own professional environment.
- Digital ecosystem: basic concepts, trends and key players.
- Transforming businesses and people: organizational, cultural and skills changes.
- Digital transformation: strategies, levers and areas of action.
- Digitization: processes, tools and application examples in companies and organizations.
- Business model and digital business: impact of technology on value proposition, channels, customer relationships and revenue streams.
- Value propositions: design and reformulation of value propositions in digitized contexts.
Regarding the way to organize the teaching to achieve the objectives set out in the micro-credential, the organizational modality summarized below will be followed:
- Lectures/expository method: presentation or explanation by the teaching staff.
- Seminars: completing exercises, solving problems or practical cases, others.
- Individual work: individual preparation of assignments/projects/reports, portfolio, …
- Personal study: preparation for tests, exams, etc.
- Assessment: written tests, oral tests, practical tests, …
The microcredential will have an evaluation system (ES) based on the following assessment tests:
- Objective tests (true/false, multiple choice, test-type, fill-in-the-blank, ordering, etc.): These are measurement instruments that allow for the evaluation of knowledge, skills, performance, aptitudes, etc. The answers are closed-ended, thus promoting objectivity during the scoring process.
- Case studies, exercises and problems: tests in which students must solve, in a reasoned manner, within a given time, and according to the established criteria, the cases, exercises or problems posed by the teaching staff, with the aim of applying the knowledge acquired
General information
Credits: 2 ECTS
Duration: 23/02/26 to 29/03/2026
Teaching modality: Virtual
Location: ULL Virtual Campus
Registration
More information
Short courses available in various formats (in-person, online, or hybrid). Ideal for learning without interrupting your professional life.
Content created and delivered by professionals and experts in the field, designed for immediate application.
Endorsed by the University of La Laguna. You will receive an official ECTS certificate, valid in the European Higher Education Area.
Teaching staff
Tuition
Registration link
Registration fee with or without discount
- Microcredential fee without discount: €145
- Microcredential fee with discount: €43.50
The cost of tuition will be subsidized by the “Plan for the development of university microcredentials”, investment 6 of component 21 of the Addendum to the “Recovery, Transformation and Resilience Plan”, financed by the European Union – Next Generation EU, financial year 2025
Registration fee: €43.50
