{"id":4195,"date":"2026-03-26T09:55:49","date_gmt":"2026-03-26T09:55:49","guid":{"rendered":"https:\/\/www.ull.es\/formacion-permanente\/?p=4195"},"modified":"2026-06-01T09:56:45","modified_gmt":"2026-06-01T09:56:45","slug":"marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial","status":"publish","type":"post","link":"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/","title":{"rendered":"Digital Marketing and Artificial Intelligence applied to the business sector"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2314a6b\" data-block-id=\"2314a6b\"><style>.stk-2314a6b {padding-bottom:0px !important;margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2314a6b-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1d1764d\" data-v=\"4\" data-block-id=\"1d1764d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1d1764d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1d1764d-inner-blocks\"><style id=\"depicter-242-inline-pre-css\">\n\n.depicter-242:not(.depicter-ready){\n\theight:450px;\n}\n\n\/***** Tablet *****\/\n@media screen and (max-width: 1024px){\n\n.depicter-242:not(.depicter-ready){\n\theight:700px;\n}\n\n}\n\/***** Mobile *****\/\n@media screen and (max-width: 767px){\n\n.depicter-242:not(.depicter-ready){\n\theight:450px;\n}\n\n}\n<\/style>\n<div id=\"depicter-242\" class=\"depicter depicter-document depicter-revert depicter-242 depicter-layout-fullwidth\">\n\n<div class=\"depicter-loading-container depicter-loading dotFlashing-dark\"><div class=\"depicter-loading-dark depicter-dot-flashing\">\n   <span><\/span>\n   <span><\/span>\n   <span><\/span>\n<\/div>\n<\/div>\n<div id=\"depicter-242-section-1\" class=\"depicter-section depicter-242-section-1\" data-name=\"Section 1\" data-type=\"section\" data-local-id=\"section-1\">\n<picture class=\"depicter-bg\">\n<source data-depicter-srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Headers_microcredenciales_Introduccion_a_la_Computacion_Cuantica-768x248.jpg, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Headers_microcredenciales_Introduccion_a_la_Computacion_Cuantica.jpg 2x\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" media=\"(max-width: 1024px)\" \/>\n\n<source data-depicter-srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Headers_microcredenciales_Introduccion_a_la_Computacion_Cuantica.jpg, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Headers_microcredenciales_Introduccion_a_la_Computacion_Cuantica-2500x807.jpg 2x\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" media=\"(min-width: 1025px)\" \/>\n<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-ken-burns=\"false\" data-tablet-ken-burns=\"false\" data-mobile-ken-burns=\"false\" alt=\"\" data-depicter-src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Headers_microcredenciales_Introduccion_a_la_Computacion_Cuantica.jpg\" data-object-fit=\"custom,custom,\" data-object-position=\"center top,,\" data-crop=\"{'focalPoint':{'x':0.5,'y':0.5},'mediaSize':{'width':1394.052044609665472307824529707431793212890625,'height':450}}\" data-tablet-crop=\"{'focalPoint':{'x':0.5,'y':0.5},'mediaSize':{'width':2168.5254027261462397291325032711029052734375,'height':700}}\" data-mobile-crop=\"{'focalPoint':{'x':0.5,'y':0.5},'mediaSize':{'width':1394.052044609665472307824529707431793212890625,'height':450}}\" \/>\n<\/picture>\n\n\n<h1 id=\"depicter-242-element-5\" class=\"depicter-element depicter-layer depicter-242-element-5\" data-type=\"text\" data-wrap=\"true\" data-name=\"Text 2\" data-local-id=\"element-5\" data-offset=\"x:38px;y:99px;origin:tl\" data-tablet-offset=\"x:189px;y:242px;origin:tl\" data-mobile-offset=\"x:0px;y:152px;origin:tl\" data-width=\"1200px,646px,360px\" data-height=\"auto,auto,auto\" data-responsive-scale=\"true,,\">Marketing Digital e Inteligencia Artificial aplicada al sector empresarial<br><\/h1>\n\n<div id=\"depicter-242-element-10\" class=\"depicter-element depicter-layer depicter-242-element-10\" data-type=\"shape\" data-wrap=\"true\" data-name=\"Shape 1\" data-local-id=\"element-10\" data-offset=\"x:45px;y:356px;origin:tl\" data-tablet-offset=\"x:189px;y:503px;origin:tl\" data-mobile-offset=\"x:0px;y:309px;origin:tl\" data-width=\"1087px,620px,360px\" data-height=\"8px,8px,8px\" data-responsive-scale=\"true,,\"><\/div>\n<\/div>\n<\/div>\n<script>\n(window.depicterSetups = window.depicterSetups || []).push(function(){\n\tDepicter.basePath = 'https:\/\/www.ull.es\/formacion-permanente\/wp-content\/plugins\/depicter\/resources\/scripts\/player\/';\n\tconst dpPlayer = Depicter.setup('.depicter-242',\n\t\t{\"width\":[\"1200\",\"1024\",\"360\"],\"height\":[\"450\",\"700\",\"450\"],\"view\":\"basic\",\"keepAspectRatio\":true,\"preload\":0,\"layout\":\"fullwidth\",\"rtl\":false,\"initAfterAppear\":false,\"ajaxApiUrl\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/wp-admin\\\/admin-ajax.php\",\"mouseSwipe\":true,\"touchSwipe\":true,\"useWatermark\":false}\n\t);\n});\n<\/script><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading alignfull stk-block-heading stk--hide-mobile stk-block-heading--v2 stk-block stk-67e3263 stk-block-background menu-wrapper\" data-block-id=\"67e3263\"><style>.stk-67e3263 {background-color:#fd6921 !important;padding-top:15px !important;padding-bottom:15px !important;margin-bottom:58px !important;}.stk-67e3263:before{background-color:#fd6921 !important;}.stk-67e3263 .stk-block-heading__text{font-size:20px !important;color:#ffffff !important;font-weight:500 !important;font-family:\"ArgentumSans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-67e3263 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\"><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk--hide-mobile stk-block stk-dd54c47 menu-fijo\" data-block-id=\"dd54c47\"><style>.stk-dd54c47 .stk--block-align-dd54c47{align-items:center !important;}.stk-dd54c47 {padding-right:10% !important;padding-left:10% !important;margin-bottom:70px !important;}@media screen and (max-width: 767px){.stk-dd54c47 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-dd54c47 stk-block-content stk-content-align stk-dd54c47-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-db7e4bf stk-block-background\" data-v=\"4\" target=\"_self\" data-block-id=\"db7e4bf\"><style>.stk-db7e4bf {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-db7e4bf:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-db7e4bf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-db7e4bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-db7e4bf-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Presentaci\u00f3n<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-419bce9 stk-block-background\" data-v=\"4\" data-block-id=\"419bce9\"><style>.stk-419bce9 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-419bce9:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-419bce9 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-419bce9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-419bce9-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#contenidos\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Programa acad\u00e9mico<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-71eca22 stk-block-background\" data-v=\"4\" data-block-id=\"71eca22\"><style>.stk-71eca22 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-71eca22:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-71eca22 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71eca22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71eca22-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#equipo-docente\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Equipo Docente<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5551571 stk-block-background\" data-v=\"4\" data-block-id=\"5551571\"><style>.stk-5551571 {background-color:#f4f4f4 !important;}.stk-5551571:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-5551571 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5551571-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5551571-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#matricula\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Matr\u00edcula<\/a>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk--hide-desktop stk--hide-tablet stk-block stk-f591b63 menu-mobile\" data-block-id=\"f591b63\"><style>.stk-f591b63 .stk--block-align-f591b63{align-items:center !important;}.stk-f591b63 {padding-top:0% !important;padding-right:10% !important;padding-bottom:0% !important;padding-left:10% !important;margin-bottom:70px !important;}@media screen and (max-width: 767px){.stk-f591b63 {padding-right:0% !important;padding-left:0% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-f591b63 stk-block-content stk-content-align stk-f591b63-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b5f91f6 stk-block-background\" data-v=\"4\" target=\"_self\" data-block-id=\"b5f91f6\"><style>.stk-b5f91f6 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-b5f91f6:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-b5f91f6 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-b5f91f6 {padding-top:10px !important;padding-right:0px !important;padding-bottom:10px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b5f91f6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b5f91f6-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Presentaci\u00f3n<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-324f3d4 stk-block-background\" data-v=\"4\" data-block-id=\"324f3d4\"><style>.stk-324f3d4 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-324f3d4:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-324f3d4 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-324f3d4 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-324f3d4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-324f3d4-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#contenidos\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Programa acad\u00e9mico<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-772438d stk-block-background\" data-v=\"4\" data-block-id=\"772438d\"><style>.stk-772438d {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-772438d:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-772438d {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-772438d {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-772438d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-772438d-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#equipo-docente\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Equipo Docente<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-631f8d7 stk-block-background\" data-v=\"4\" data-block-id=\"631f8d7\"><style>.stk-631f8d7 {background-color:#f4f4f4 !important;}.stk-631f8d7:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-631f8d7 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-631f8d7 {padding-top:10px !important;padding-right:0px !important;padding-bottom:10px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-631f8d7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-631f8d7-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#matricula\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Matr\u00edcula<\/a>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7f3676f\" id=\"comparte-esta-microcredencial\" data-block-id=\"7f3676f\"><style>.stk-7f3676f {padding-right:10% !important;padding-left:10% !important;}.stk-7f3676f-column{--stk-column-gap:var(--stk--preset--spacing--70, 3.38rem) !important;}@media screen and (max-width: 767px){.stk-7f3676f {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7f3676f-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3867cc3\" data-v=\"4\" data-block-id=\"3867cc3\"><style>@media screen and (min-width: 768px){.stk-3867cc3 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3867cc3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3867cc3-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7db7207\" id=\"marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\" data-block-id=\"7db7207\"><style>.stk-7db7207 .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Marketing Digital e Inteligencia Artificial aplicada al sector empresarial<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-68a4c23\" id=\"descripcion-general\" data-block-id=\"68a4c23\"><style>.stk-68a4c23 {margin-bottom:10px !important;}<\/style><h3 class=\"stk-block-heading__text\">Descripci\u00f3n general<\/h3><\/div>\n\n\n\n<p class=\"has-text-align-left\">Esta microcredencial est\u00e1 orientada a la adquisici\u00f3n de conocimientos y habilidades clave para liderar procesos de transformaci\u00f3n digital en organizaciones, mediante el uso estrat\u00e9gico del marketing digital y la inteligencia artificial. El programa capacita para dise\u00f1ar y ejecutar estrategias enfocadas en la captaci\u00f3n y fidelizaci\u00f3n de clientes, as\u00ed como para aplicar t\u00e9cnicas de inteligencia artificial en la personalizaci\u00f3n de servicios y la predicci\u00f3n de comportamientos. Adem\u00e1s, fomenta el uso de herramientas digitales basadas en IA para optimizar procesos de comercializaci\u00f3n, atenci\u00f3n al cliente y gesti\u00f3n operativa.<\/p>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-8f5d083 is-style-default\" id=\"objetivos\" data-block-id=\"8f5d083\"><style>.stk-8f5d083 {margin-bottom:15px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f46ef39 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"f46ef39\"><style>.stk-f46ef39 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f46ef39-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f46ef39-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-3eb1407\" data-block-id=\"3eb1407\"><style>.stk-3eb1407 .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-3eb1407 .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-3eb1407 .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-aa6d684\" data-block-id=\"aa6d684\"><style>.stk-aa6d684 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-aa6d684 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-aa6d684 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-aa6d684\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm0-352a96 96 0 1 1 0 192 96 96 0 1 1 0-192z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-aa6d684\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm256-96a96 96 0 1 1 0 192 96 96 0 1 1 0-192z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1e75567\" id=\"objetivos\" data-block-id=\"1e75567\"><style>.stk-1e75567 .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-1e75567 .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Objetivos<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd365ab stk-block-accordion__content\" data-v=\"4\" data-block-id=\"fd365ab\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd365ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fd365ab-inner-blocks\">\n<ul class=\"wp-block-list\">\n<li>Adquirir conocimientos y habilidades para liderar la transformaci\u00f3n digital en organizaciones<br>mediante el uso estrat\u00e9gico del marketing digital y la inteligencia artificial.<\/li>\n\n\n\n<li>Dise\u00f1ar y ejecutar estrategias de marketing digital orientadas a la captaci\u00f3n y fidelizaci\u00f3n, as\u00ed como<br>aplicar t\u00e9cnicas de inteligencia artificial para la personalizaci\u00f3n de servicios y la predicci\u00f3n de<br>comportamientos.<\/li>\n\n\n\n<li>Utilizar herramientas digitales con IA aplicada para optimizar procesos de comercializaci\u00f3n,<br>atenci\u00f3n al cliente y gesti\u00f3n operativa.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-63b0e61 is-style-default\" id=\"requisitos-acceso\" data-block-id=\"63b0e61\"><style>.stk-63b0e61 {margin-bottom:35px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7a88921 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"7a88921\"><style>.stk-7a88921 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7a88921-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7a88921-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-2d4eaa7\" data-block-id=\"2d4eaa7\"><style>.stk-2d4eaa7 .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-2d4eaa7 .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-2d4eaa7 .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-673f014\" data-block-id=\"673f014\"><style>.stk-673f014 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-673f014 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-673f014 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-673f014\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM369 209L241 337c-9.4 9.4-24.6 9.4-33.9 0l-64-64c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l47 47L335 175c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-673f014\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 48a208 208 0 1 1 0 416 208 208 0 1 1 0-416zm0 464A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM369 209c9.4-9.4 9.4-24.6 0-33.9s-24.6-9.4-33.9 0l-111 111-47-47c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l64 64c9.4 9.4 24.6 9.4 33.9 0L369 209z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-279d68b\" id=\"requisitos-de-acceso\" data-block-id=\"279d68b\"><style>.stk-279d68b .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-279d68b .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Requisitos de acceso<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cd2e899 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"cd2e899\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd2e899-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd2e899-inner-blocks\">\n<p>No ser\u00e1 preciso poseer una titulaci\u00f3n universitaria para el acceso a esta microcredencial. No obstante, el<br>o la estudiante que quiera acceder deber\u00e1 cumplir al menos uno de los siguientes requisitos de acceso:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Estar en posesi\u00f3n del t\u00edtulo de Bachillerato o equivalente.<\/li>\n\n\n\n<li>Estar en posesi\u00f3n de un t\u00edtulo de Formaci\u00f3n Profesional de Grado Superior, preferentemente en ramas<br>de marketing, administraci\u00f3n, gesti\u00f3n, comercio, finanzas o similares.<\/li>\n\n\n\n<li>Acreditar experiencia profesional m\u00ednima de dos a\u00f1os en el campo del marketing, la comercializaci\u00f3n,<br>la atenci\u00f3n al cliente o la gesti\u00f3n operativa.<\/li>\n\n\n\n<li>Tener entre 25 y 64 a\u00f1os de edad cumplidos a la fecha de comienzo de la formaci\u00f3n.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-74b59eb\" id=\"programa-academico\" data-block-id=\"74b59eb\"><style>.stk-74b59eb .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Programa acad\u00e9mico<\/h2><\/div>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-5ab3ca3 is-style-default\" id=\"contenidos\" data-block-id=\"5ab3ca3\"><style>.stk-5ab3ca3 {margin-bottom:15px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0196266 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"0196266\"><style>.stk-0196266 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0196266-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0196266-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-860907b\" data-block-id=\"860907b\"><style>.stk-860907b .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-860907b .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-860907b .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-6db21f4\" data-block-id=\"6db21f4\"><style>.stk-6db21f4 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-6db21f4 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-6db21f4 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-6db21f4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M96 0C43 0 0 43 0 96V416c0 53 43 96 96 96H384h32c17.7 0 32-14.3 32-32s-14.3-32-32-32V384c17.7 0 32-14.3 32-32V32c0-17.7-14.3-32-32-32H384 96zm0 384H352v64H96c-17.7 0-32-14.3-32-32s14.3-32 32-32zm32-240c0-8.8 7.2-16 16-16H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16zm16 48H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-6db21f4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M249.6 471.5c10.8 3.8 22.4-4.1 22.4-15.5V78.6c0-4.2-1.6-8.4-5-11C247.4 52 202.4 32 144 32C93.5 32 46.3 45.3 18.1 56.1C6.8 60.5 0 71.7 0 83.8V454.1c0 11.9 12.8 20.2 24.1 16.5C55.6 460.1 105.5 448 144 448c33.9 0 79 14 105.6 23.5zm76.8 0C353 462 398.1 448 432 448c38.5 0 88.4 12.1 119.9 22.6c11.3 3.8 24.1-4.6 24.1-16.5V83.8c0-12.1-6.8-23.3-18.1-27.6C529.7 45.3 482.5 32 432 32c-58.4 0-103.4 20-123 35.6c-3.3 2.6-5 6.8-5 11V456c0 11.4 11.7 19.3 22.4 15.5z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-045e742\" id=\"contenidos\" data-block-id=\"045e742\"><style>.stk-045e742 .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-045e742 .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Contenidos<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cd51cf6 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"cd51cf6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd51cf6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd51cf6-inner-blocks\">\n<p>M\u00f3dulo 1. Plan estrat\u00e9gico de marketing y principios b\u00e1sicos de la mercadotecnia aplicada al sector digital.<\/p>\n\n\n\n<p>Contenidos del m\u00f3dulo:<br>\u25cf  Objetivos SMART: Definici\u00f3n de objetivos espec\u00edficos, medibles, alcanzables, relevantes y<br>con plazos definidos.<br>\u25cf Planificaci\u00f3n Estrat\u00e9gica de Marketing: C\u00f3mo establecer metas de marketing alineadas<br>con los objetivos de la organizaci\u00f3n.<br>\u25cf Definici\u00f3n de Estrategias y T\u00e1cticas: Selecci\u00f3n de estrategias y t\u00e1cticas de marketing<br>apropiadas. Elaboraci\u00f3n del Plan de Marketing.<br>\u25cf Presupuesto de Marketing: Asignaci\u00f3n de recursos financieros a las actividades de<br>marketing.<br>\u25cf Cronograma y Calendario de Ejecuci\u00f3n: Planificaci\u00f3n de las fechas clave para<br>implementar las estrategias.<br>\u25cf Medici\u00f3n de resultados: C\u00f3mo medir y evaluar el desempe\u00f1o de marketing en funci\u00f3n de<br>los objetivos SMART.<br>\u25cf Evaluaci\u00f3n y ajuste continuo: C\u00f3mo monitorear y ajustar el plan estrat\u00e9gico a medida que<br>evoluciona el entorno.<\/p>\n\n\n\n<p>M\u00f3dulo 2. Introducci\u00f3n a la IA Generativa, y Modelos Multimodales<br>\u25cf Historia, conceptos clave, y principales tecnolog\u00edas IA.<br>\u25cf Organizaci\u00f3n \u201cAI-Driven\u201d: Se analizar\u00e1 c\u00f3mo las organizaciones se est\u00e1n convirtiendo en<br>\u201cAI-driven\u201d al aprovechar la IA para la toma de decisiones basada en datos.<br>\u25cf El impacto econ\u00f3mico de la IA en la sociedad.<br>\u25cf Introducci\u00f3n a interacci\u00f3n textual con IA generativa (ChatGPT y GPT-4).<br>\u25cf Creaci\u00f3n de im\u00e1genes con IA generativa (DALL-E 3, Midjourney).<br>\u25cf Modelos multimodales.<br>\u25cf Impacto de la IA generativa en la productividad (Copilot, Duet).<br>\u25cf B\u00fasquedas inteligentes (Bing Chat, Bard).<br>\u25cf Casos de uso en verticales de negocio.<\/p>\n\n\n\n<p>M\u00f3dulo 3. Herramientas IA de Marketing de aplicaci\u00f3n empresarial, y su impacto socioecon\u00f3mico. Uso,<br>\u00e9tica, y privacidad.<\/p>\n\n\n\n<p>\u25cf Herramientas IA notorias por \u00e1reas de marketing: branding, contenidos, publicidad, y<br>marketing.<br>\u25cf Prompt engineering aplicado a los puntos anteriores.<br>\u25cf Integraci\u00f3n de IA en la Planificaci\u00f3n Estrat\u00e9gica de negocios.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-eb46160 is-style-default\" id=\"metodologia-y-actividades\" data-block-id=\"eb46160\"><style>.stk-eb46160 {margin-bottom:15px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cbfaa79 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"cbfaa79\"><style>.stk-cbfaa79 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbfaa79-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cbfaa79-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-343cacc\" data-block-id=\"343cacc\"><style>.stk-343cacc .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-343cacc .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-343cacc .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-a606fb3\" data-block-id=\"a606fb3\"><style>.stk-a606fb3 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-a606fb3 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-a606fb3 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-a606fb3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M471.6 21.7c-21.9-21.9-57.3-21.9-79.2 0L362.3 51.7l97.9 97.9 30.1-30.1c21.9-21.9 21.9-57.3 0-79.2L471.6 21.7zm-299.2 220c-6.1 6.1-10.8 13.6-13.5 21.9l-29.6 88.8c-2.9 8.6-.6 18.1 5.8 24.6s15.9 8.7 24.6 5.8l88.8-29.6c8.2-2.7 15.7-7.4 21.9-13.5L437.7 172.3 339.7 74.3 172.4 241.7zM96 64C43 64 0 107 0 160V416c0 53 43 96 96 96H352c53 0 96-43 96-96V320c0-17.7-14.3-32-32-32s-32 14.3-32 32v96c0 17.7-14.3 32-32 32H96c-17.7 0-32-14.3-32-32V160c0-17.7 14.3-32 32-32h96c17.7 0 32-14.3 32-32s-14.3-32-32-32H96z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-a606fb3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M441 58.9L453.1 71c9.4 9.4 9.4 24.6 0 33.9L424 134.1 377.9 88 407 58.9c9.4-9.4 24.6-9.4 33.9 0zM209.8 256.2L344 121.9 390.1 168 255.8 302.2c-2.9 2.9-6.5 5-10.4 6.1l-58.5 16.7 16.7-58.5c1.1-3.9 3.2-7.5 6.1-10.4zM373.1 25L175.8 222.2c-8.7 8.7-15 19.4-18.3 31.1l-28.6 100c-2.4 8.4-.1 17.4 6.1 23.6s15.2 8.5 23.6 6.1l100-28.6c11.8-3.4 22.5-9.7 31.1-18.3L487 138.9c28.1-28.1 28.1-73.7 0-101.8L474.9 25C446.8-3.1 401.2-3.1 373.1 25zM88 64C39.4 64 0 103.4 0 152V424c0 48.6 39.4 88 88 88H360c48.6 0 88-39.4 88-88V312c0-13.3-10.7-24-24-24s-24 10.7-24 24V424c0 22.1-17.9 40-40 40H88c-22.1 0-40-17.9-40-40V152c0-22.1 17.9-40 40-40H200c13.3 0 24-10.7 24-24s-10.7-24-24-24H88z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-35720bb\" id=\"metodologia-y-actividades\" data-block-id=\"35720bb\"><style>.stk-35720bb .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-35720bb .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Metodolog\u00eda y actividades<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e67fe82 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"e67fe82\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e67fe82-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e67fe82-inner-blocks\">\n<p>Las actividades formativas a desarrollar durante la impartici\u00f3n de la microcredencial ser\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clases te\u00f3ricas: sesiones expositivas, explicativas o de demostraci\u00f3n de los contenidos y<br>conocimientos.<\/li>\n\n\n\n<li>Clases pr\u00e1cticas: sesiones de aplicaci\u00f3n pr\u00e1ctica de los contenidos desarrollados en las<br>clases te\u00f3ricas, mediante la resoluci\u00f3n de ejercicios, problemas o supuestos te\u00f3rico-pr\u00e1cticos.<\/li>\n<\/ul>\n\n\n\n<p>En cuanto a la manera de organizar la ense\u00f1anza para conseguir los objetivos planteados en la microcredencial se seguir\u00e1 la modalidad organizativa que se resumen a continuaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lecciones magistrales\/m\u00e9todo expositivo: presentaci\u00f3n o explicaci\u00f3n por parte del<br>profesorado.<\/li>\n\n\n\n<li>Seminarios: realizaci\u00f3n de ejercicios, resoluci\u00f3n de problemas o casos pr\u00e1cticos, otros.<\/li>\n\n\n\n<li>Trabajo en grupo: preparaci\u00f3n grupal de trabajos, proyectos\/informes.<\/li>\n\n\n\n<li>Evaluaci\u00f3n: pruebas escritas, orales, pr\u00e1cticas.<\/li>\n\n\n\n<li>Exposiciones, debates y presentaci\u00f3n de trabajos y proyectos: actividades supervisadas por<br>el profesorado.<\/li>\n\n\n\n<li>Metodolog\u00edas activas: aprendizaje cooperativo, aprendizaje basado en proyectos, aula<br>invertida, aprendizaje servicio, aprendizaje basado en el juego, estudio de casos, resoluci\u00f3n de problemas \u2026 Est\u00e1n dirigidas a hacer del aprendizaje un proceso participativo y est\u00e1n basadas en el protagonismo del estudiantado.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d585e9a is-style-default\" id=\"criterios-evaluacion\" data-block-id=\"d585e9a\"><style>.stk-d585e9a {margin-bottom:35px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-22a1934 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"22a1934\"><style>.stk-22a1934 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-22a1934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-22a1934-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-84ea9dc\" data-block-id=\"84ea9dc\"><style>.stk-84ea9dc .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-84ea9dc .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-84ea9dc .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-d6b404e\" data-block-id=\"d6b404e\"><style>.stk-d6b404e .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-d6b404e .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-d6b404e .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d6b404e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336h24V272H216c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H216c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d6b404e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 192 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M48 80a48 48 0 1 1 96 0A48 48 0 1 1 48 80zM0 224c0-17.7 14.3-32 32-32H96c17.7 0 32 14.3 32 32V448h32c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-17.7 0-32-14.3-32-32s14.3-32 32-32H64V256H32c-17.7 0-32-14.3-32-32z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4b52ff4\" id=\"criterios-de-evaluacion\" data-block-id=\"4b52ff4\"><style>.stk-4b52ff4 .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-4b52ff4 .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Criterios de evaluaci\u00f3n<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8193c31 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"8193c31\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8193c31-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8193c31-inner-blocks\">\n<p>La microcredencial contara con un sistema de evaluaci\u00f3n (SE) basado en las siguientes pruebas de evaluaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pruebas objetivas (verdadero\/falso, elecci\u00f3n m\u00faltiple, tipo test, de completar, ordenar, etc.): son instrumentos de medida que permiten evaluar los conocimientos, capacidades, rendimiento, aptitudes, etc. Las respuestas son cerradas y a la hora de su correcci\u00f3n se favorece la objetividad.<\/li>\n\n\n\n<li>Resoluci\u00f3n de casos, ejercicios y problemas: pruebas en las que el estudiantado debe<br>resolver de forma razonada, en un tiempo determinado, y acorde a los criterios establecidos, los casos, ejercicios o problemas planteados por el profesorado, con la finalidad de aplicar los conocimientos adquiridos.<\/li>\n\n\n\n<li>Trabajos, memorias, memorias de pr\u00e1cticas, informes y proyectos escritos: documento<br>elaborado sobre un tema o actividad realizada, siguiendo las instrucciones establecidas por el profesorado.<\/li>\n\n\n\n<li>Presentaci\u00f3n oral y defensa de temas, trabajos, etc.: presentaci\u00f3n oral sobre un tema<br>correspondiente a los contenidos de la microcredencial o sobre los resultados de un trabajo,<br>ejercicio o proyecto, con posterior debate con el profesorado. Puede realizarse individual o en grupo.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4cb92f3\" data-v=\"4\" data-block-id=\"4cb92f3\"><style>@media screen and (min-width: 768px){.stk-4cb92f3 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4cb92f3-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-4cb92f3-inner-blocks\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-3ee4b85 stk-block-background\" data-block-id=\"3ee4b85\"><style>.stk-3ee4b85 {background-color:#f4f4f4 !important;margin-bottom:50px !important;}.stk-3ee4b85:before{background-color:#f4f4f4 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3ee4b85-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8de1e02\" data-v=\"4\" data-block-id=\"8de1e02\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8de1e02-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8de1e02-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ccb61fc\" id=\"informacion-general\" data-block-id=\"ccb61fc\"><style>.stk-ccb61fc .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Informaci\u00f3n general<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6b7fba9\" data-block-id=\"6b7fba9\"><style>.stk-6b7fba9 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Cr\u00e9ditos:<\/strong> 3 ECTS<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6317692\" data-block-id=\"6317692\"><style>.stk-6317692 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Duraci\u00f3n:<\/strong> 27\/04\/2026 &#8211; 17\/05\/2026<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ba8c994\" data-block-id=\"ba8c994\"><style>.stk-ba8c994 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Modalidad de ense\u00f1anza:<\/strong> Virtual<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6f5ecf\" data-block-id=\"b6f5ecf\"><p class=\"stk-block-text__text\"><strong>Lugar de impartici\u00f3n:<\/strong> Campus Virtual de la Universidad de La Laguna.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-bc2d4d9 stk-block-background\" id=\"matricula\" data-block-id=\"bc2d4d9\"><style>.stk-bc2d4d9 {background-color:#f4f4f4 !important;padding-right:12% !important;padding-left:12% !important;margin-bottom:50px !important;}.stk-bc2d4d9:before{background-color:#f4f4f4 !important;}.stk-bc2d4d9-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-bc2d4d9 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bc2d4d9-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aaf46cf\" data-v=\"4\" data-block-id=\"aaf46cf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aaf46cf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aaf46cf-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-4a6dbf6\" data-block-id=\"4a6dbf6\"><style>.stk-4a6dbf6 {margin-bottom:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-1943f0f\" data-block-id=\"1943f0f\"><style>.stk-1943f0f .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-1943f0f .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-1943f0f\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1943-f-0-f-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1943-f-0-f-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M312 24V34.5c6.4 1.2 12.6 2.7 18.2 4.2c12.8 3.4 20.4 16.6 17 29.4s-16.6 20.4-29.4 17c-10.9-2.9-21.1-4.9-30.2-5c-7.3-.1-14.7 1.7-19.4 4.4c-2.1 1.3-3.1 2.4-3.5 3c-.3 .5-.7 1.2-.7 2.8c0 .3 0 .5 0 .6c.2 .2 .9 1.2 3.3 2.6c5.8 3.5 14.4 6.2 27.4 10.1l.9 .3c11.1 3.3 25.9 7.8 37.9 15.3c13.7 8.6 26.1 22.9 26.4 44.9c.3 22.5-11.4 38.9-26.7 48.5c-6.7 4.1-13.9 7-21.3 8.8V232c0 13.3-10.7 24-24 24s-24-10.7-24-24V220.6c-9.5-2.3-18.2-5.3-25.6-7.8c-2.1-.7-4.1-1.4-6-2c-12.6-4.2-19.4-17.8-15.2-30.4s17.8-19.4 30.4-15.2c2.6 .9 5 1.7 7.3 2.5c13.6 4.6 23.4 7.9 33.9 8.3c8 .3 15.1-1.6 19.2-4.1c1.9-1.2 2.8-2.2 3.2-2.9c.4-.6 .9-1.8 .8-4.1l0-.2c0-1 0-2.1-4-4.6c-5.7-3.6-14.3-6.4-27.1-10.3l-1.9-.6c-10.8-3.2-25-7.5-36.4-14.4c-13.5-8.1-26.5-22-26.6-44.1c-.1-22.9 12.9-38.6 27.7-47.4c6.4-3.8 13.3-6.4 20.2-8.2V24c0-13.3 10.7-24 24-24s24 10.7 24 24zM568.2 336.3c13.1 17.8 9.3 42.8-8.5 55.9L433.1 485.5c-23.4 17.2-51.6 26.5-80.7 26.5H192 32c-17.7 0-32-14.3-32-32V416c0-17.7 14.3-32 32-32H68.8l44.9-36c22.7-18.2 50.9-28 80-28H272h16 64c17.7 0 32 14.3 32 32s-14.3 32-32 32H288 272c-8.8 0-16 7.2-16 16s7.2 16 16 16H392.6l119.7-88.2c17.8-13.1 42.8-9.3 55.9 8.5zM193.6 384l0 0-.9 0c.3 0 .6 0 .9 0z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4034cc0\" id=\"matricula-65-25-\u20ac\" data-block-id=\"4034cc0\"><style>.stk-4034cc0 .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Matr\u00edcula: 65,25\u20ac<\/h2><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2c7fd56\" id=\"valorado-en-217-50-\u20ac\" data-block-id=\"2c7fd56\"><style>.stk-2c7fd56 .stk-block-heading__text{color:#333333 !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\">Valorado en: 217,50 \u20ac<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-499e036\" data-block-id=\"499e036\"><style>.stk-499e036 .stk-block-button, .stk-499e036 .stk-block-icon-button{flex:1 0 0% !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f6ba549\" data-block-id=\"f6ba549\"><style>.stk-f6ba549 .stk-button{background:#fd6921 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/sede.fg.ull.es\/es\/curso\/detalle?code=a26030193&amp;name=marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial \" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Inscripci\u00f3n<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d374209\" data-block-id=\"d374209\"><style>.stk-d374209 .stk-block-button, .stk-d374209 .stk-block-icon-button{flex:1 0 0% !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-253965d\" data-block-id=\"253965d\"><style>.stk-253965d .stk-button{background:#333333 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/share.hsforms.com\/1RPwF2gFzR6asbIBP3yxJqAc29k2\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">M\u00e1s info y ayuda a la inscripci\u00f3n<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2272359\" data-block-id=\"2272359\"><p class=\"stk-block-text__text\">El coste de la matr\u00edcula de esta Microcredencal estar\u00e1 subvencionado por el &#8216;Plan para el desarrollo de microcredenciales universitarias&#8217;, inversi\u00f3n 6 del componente 21 de la Adenda del &#8216;Plan de recuperaci\u00f3n, transformaci\u00f3n y resiliencia&#8217;, financiado por la Uni\u00f3n Europea &#8211; Next Generation EU, ejercicio 2025.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-6f11dd8\" data-block-id=\"6f11dd8\"><style>.stk-6f11dd8 .stk--block-align-6f11dd8{align-items:center !important;}.stk-6f11dd8 {box-shadow:0px 0px 10px 8px #f4f4f4 !important;padding-top:5% !important;padding-right:5% !important;padding-bottom:5% !important;padding-left:5% !important;margin-bottom:50px !important;}.stk-6f11dd8-column{--stk-column-gap:35px !important;}@media screen and (max-width: 767px){.stk-6f11dd8 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-6f11dd8 stk-block-content stk-content-align stk-6f11dd8-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a306da\" data-v=\"4\" data-block-id=\"3a306da\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a306da-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a306da-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label aligncenter stk-block-icon-label stk-block stk-6f742e0\" id=\"strong-flexibilidad-strong\" data-block-id=\"6f742e0\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-fabbc9a\" data-block-id=\"fabbc9a\"><style>.stk-fabbc9a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-fabbc9a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-fabbc9a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fabbc-9-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fabbc-9-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M464 256A208 208 0 1 1 48 256a208 208 0 1 1 416 0zM0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM232 120V256c0 8 4 15.5 10.7 20l96 64c11 7.4 25.9 4.4 33.3-6.7s4.4-25.9-6.7-33.3L280 243.2V120c0-13.3-10.7-24-24-24s-24 10.7-24 24z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e357f4b\" id=\"strong-flexibilidad-strong\" data-block-id=\"e357f4b\"><style>.stk-e357f4b .stk-block-heading__text{font-size:16px !important;color:#fd6921 !important;}@media screen and (max-width: 1023px){.stk-e357f4b .stk-block-heading__text{font-size:16px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><strong>Flexibilidad<\/strong><\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-921bc2d\" data-block-id=\"921bc2d\"><p class=\"stk-block-text__text\">De corta duraci\u00f3n y en diversas modalidades (presencial, online o h\u00edbrida). Ideal para aprender sin interrumpir tu vida profesional.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-c466dd9\" data-block-id=\"c466dd9\"><style>.stk-c466dd9 .stk--block-align-c466dd9{align-items:center !important;}.stk-c466dd9 {box-shadow:0px 0px 10px 8px #f4f4f4 !important;padding-top:5% !important;padding-right:5% !important;padding-bottom:5% !important;padding-left:5% !important;margin-bottom:50px !important;}.stk-c466dd9-column{--stk-column-gap:35px !important;}@media screen and (max-width: 767px){.stk-c466dd9 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-c466dd9 stk-block-content stk-content-align stk-c466dd9-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4002da8\" data-v=\"4\" data-block-id=\"4002da8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4002da8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4002da8-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label aligncenter stk-block-icon-label stk-block stk-5d57d9b\" id=\"strong-empleabilidad-strong\" data-block-id=\"5d57d9b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-90ccf77\" data-block-id=\"90ccf77\"><style>.stk-90ccf77 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-90ccf77 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-90ccf77\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-90-ccf-77-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-90-ccf-77-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M156.6 384.9L125.7 354c-8.5-8.5-11.5-20.8-7.7-32.2c3-8.9 7-20.5 11.8-33.8L24 288c-8.6 0-16.6-4.6-20.9-12.1s-4.2-16.7 .2-24.1l52.5-88.5c13-21.9 36.5-35.3 61.9-35.3l82.3 0c2.4-4 4.8-7.7 7.2-11.3C289.1-4.1 411.1-8.1 483.9 5.3c11.6 2.1 20.6 11.2 22.8 22.8c13.4 72.9 9.3 194.8-111.4 276.7c-3.5 2.4-7.3 4.8-11.3 7.2v82.3c0 25.4-13.4 49-35.3 61.9l-88.5 52.5c-7.4 4.4-16.6 4.5-24.1 .2s-12.1-12.2-12.1-20.9V380.8c-14.1 4.9-26.4 8.9-35.7 11.9c-11.2 3.6-23.4 .5-31.8-7.8zM384 168a40 40 0 1 0 0-80 40 40 0 1 0 0 80z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-89bd60a\" id=\"strong-empleabilidad-strong\" data-block-id=\"89bd60a\"><style>.stk-89bd60a .stk-block-heading__text{font-size:16px !important;color:#fd6921 !important;}@media screen and (max-width: 1023px){.stk-89bd60a .stk-block-heading__text{font-size:16px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><strong>Empleabilidad<\/strong><\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cf25970\" data-block-id=\"cf25970\"><p class=\"stk-block-text__text\">Contenidos creados e impartidos por profesionales y expertos en la materia, pensando en su aplicaci\u00f3n inmediata.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-a57c11d\" data-block-id=\"a57c11d\"><style>.stk-a57c11d .stk--block-align-a57c11d{align-items:center !important;}.stk-a57c11d {box-shadow:0px 0px 10px 8px #f4f4f4 !important;padding-top:5% !important;padding-right:5% !important;padding-bottom:5% !important;padding-left:5% !important;margin-bottom:15px !important;}.stk-a57c11d-column{--stk-column-gap:35px !important;}@media screen and (max-width: 767px){.stk-a57c11d {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-a57c11d stk-block-content stk-content-align stk-a57c11d-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3bfecfc\" data-v=\"4\" data-block-id=\"3bfecfc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3bfecfc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3bfecfc-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label aligncenter stk-block-icon-label stk-block stk-420b283\" id=\"strong-certificacion-strong\" data-block-id=\"420b283\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-18f8001\" data-block-id=\"18f8001\"><style>.stk-18f8001 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-18f8001 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-18f8001\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-18-f-8001-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-18-f-8001-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M64 0C28.7 0 0 28.7 0 64V448c0 35.3 28.7 64 64 64H320c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64H64zm96 320h64c44.2 0 80 35.8 80 80c0 8.8-7.2 16-16 16H96c-8.8 0-16-7.2-16-16c0-44.2 35.8-80 80-80zm-32-96a64 64 0 1 1 128 0 64 64 0 1 1 -128 0zM144 64h96c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2aede23\" id=\"strong-certificacion-strong\" data-block-id=\"2aede23\"><style>.stk-2aede23 .stk-block-heading__text{font-size:16px !important;color:#fd6921 !important;}@media screen and (max-width: 1023px){.stk-2aede23 .stk-block-heading__text{font-size:16px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><strong>Certificaci\u00f3n<\/strong><\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7a2805a\" data-block-id=\"7a2805a\"><p class=\"stk-block-text__text\">Avalado por la Universidad de La Laguna. Recibir\u00e1s un certificado oficial ECTS, v\u00e1lido en el Espacio Europeo de Educaci\u00f3n Superior.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-5374452\" id=\"comparte-esta-microcredencial\" data-block-id=\"5374452\"><style>.stk-5374452 {padding-right:12% !important;padding-left:12% !important;margin-bottom:50px !important;}.stk-5374452-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-5374452 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5374452-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-335769f\" data-v=\"4\" data-block-id=\"335769f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-335769f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-335769f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-831cb3a\" id=\"equipo-docente\" data-block-id=\"831cb3a\"><style>.stk-831cb3a .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Equipo docente<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-eb91c80\" data-block-id=\"eb91c80\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eb91c80-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0fb7fe0\" data-v=\"4\" data-block-id=\"0fb7fe0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0fb7fe0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0fb7fe0-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e5f65e9\" data-block-id=\"e5f65e9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e5f65e9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-faac7b5\" data-v=\"4\" data-block-id=\"faac7b5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-faac7b5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-faac7b5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-315eeab\" data-block-id=\"315eeab\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4212\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1.jpg\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1.jpg 500w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1-300x300.jpg 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1-150x150.jpg 150w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1-12x12.jpg 12w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1-200x200.jpg 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1-375x375.jpg 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/edgar-sabina-1-50x50.jpg 50w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1cd0453\" data-v=\"4\" data-block-id=\"1cd0453\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1cd0453-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1cd0453-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-6d0434b\" data-block-id=\"6d0434b\"><style>.stk-6d0434b {border-color:#dfdad1 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;padding-top:12px !important;padding-right:12px !important;padding-bottom:12px !important;padding-left:12px !important;margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1ab66f1\" id=\"edgar-javier-sabina-del-castillo\" data-block-id=\"1ab66f1\"><style>.stk-1ab66f1 .stk-block-heading__text{color:#000000 !important;font-weight:600 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 767px){.stk-1ab66f1 .stk-block-heading__text{font-size:15px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\">Edgar Javier Sabina del Castillo<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-f74aa05\" data-block-id=\"f74aa05\"><style>@media screen and (max-width: 767px){.stk-f74aa05 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f74aa05\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-74-aa-05-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-74-aa-05-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n  <circle cx=\"32\" cy=\"32\" r=\"32\" fill=\"#FD6921\" \/>\n  <path d=\"M26 22h16v16h-6v-7.17L24.83 42 22 39.17 33.17 28H26v-6z\" fill=\"#FFFFFF\" \/>\n<\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f6ae997\" data-block-id=\"f6ae997\"><p class=\"stk-block-text__text\">En la actualidad es profesor docente e investigador en la Universidad de La Laguna, cuenta con una trayectoria amplificada en las disciplinas del marketing, comunicaci\u00f3n e investigaci\u00f3n de mercado. Ha desempe\u00f1ando roles de direcci\u00f3n en empresas como GMR Canarias, Siete Delicatessen, entre otras.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1242881\" data-v=\"4\" data-block-id=\"1242881\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1242881-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1242881-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-19a19c1\" data-block-id=\"19a19c1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4213\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1.jpg\" width=\"2384\" height=\"2384\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1.jpg 2384w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-300x300.jpg 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-1024x1024.jpg 1024w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-150x150.jpg 150w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-768x768.jpg 768w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-1536x1536.jpg 1536w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-2048x2048.jpg 2048w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-12x12.jpg 12w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-200x200.jpg 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-600x600.jpg 600w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-375x375.jpg 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-750x750.jpg 750w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-1140x1140.jpg 1140w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/ulises-j.-medina-martin-1-50x50.jpg 50w\" sizes=\"auto, (max-width: 2384px) 100vw, 2384px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-335053d\" data-v=\"4\" data-block-id=\"335053d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-335053d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-335053d-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-bde1d42\" data-block-id=\"bde1d42\"><style>.stk-bde1d42 {border-color:#dfdad1 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;padding-top:12px !important;padding-right:12px !important;padding-bottom:12px !important;padding-left:12px !important;margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f6a0560\" id=\"ulises-jesus-medina-martin\" data-block-id=\"f6a0560\"><style>.stk-f6a0560 .stk-block-heading__text{color:#000000 !important;font-weight:600 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 767px){.stk-f6a0560 .stk-block-heading__text{font-size:15px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\">Ulises Jes\u00fas Medina Mart\u00edn<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-443ba7c\" data-block-id=\"443ba7c\"><style>@media screen and (max-width: 767px){.stk-443ba7c .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-443ba7c\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-443-ba-7-c-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-443-ba-7-c-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n  <circle cx=\"32\" cy=\"32\" r=\"32\" fill=\"#FD6921\" \/>\n  <path d=\"M26 22h16v16h-6v-7.17L24.83 42 22 39.17 33.17 28H26v-6z\" fill=\"#FFFFFF\" \/>\n<\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8522049\" data-block-id=\"8522049\"><p class=\"stk-block-text__text\">Con m\u00e1s de 15 a\u00f1os de experiencia en el sector del Marketing y Publicidad; cuenta con tres m\u00e1ster especializados en Direcci\u00f3n de Marketing, Direcci\u00f3n Comercial, y Comercio Electr\u00f3nico. Actualmente desempe\u00f1a las funciones de direcci\u00f3n de operaciones en la agencia M\u00ednima, y es profesor titular en diversas universidades en Espa\u00f1a y Latinoam\u00e9rica.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-df55879\" data-block-id=\"df55879\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-df55879-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9482a62\" data-v=\"4\" data-block-id=\"9482a62\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9482a62-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9482a62-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d8f4a73\" data-block-id=\"d8f4a73\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4211\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1.jpg\" width=\"1400\" height=\"1400\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1.jpg 1400w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-300x300.jpg 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-1024x1024.jpg 1024w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-150x150.jpg 150w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-768x768.jpg 768w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-12x12.jpg 12w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-200x200.jpg 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-600x600.jpg 600w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-375x375.jpg 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-750x750.jpg 750w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-1140x1140.jpg 1140w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/03\/antoniodepaduagamboa-profile-ull-1-50x50.jpg 50w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bcf99fa\" data-v=\"4\" data-block-id=\"bcf99fa\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bcf99fa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bcf99fa-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-76f9741\" data-block-id=\"76f9741\"><style>.stk-76f9741 {border-color:#dfdad1 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;padding-top:12px !important;padding-right:12px !important;padding-bottom:12px !important;padding-left:12px !important;margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-16d7f93\" id=\"antonio-de-padua-gamboa\" data-block-id=\"16d7f93\"><style>.stk-16d7f93 .stk-block-heading__text{color:#000000 !important;font-weight:600 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 767px){.stk-16d7f93 .stk-block-heading__text{font-size:15px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\">Antonio De Padua Gamboa<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-d6b1cad\" data-block-id=\"d6b1cad\"><style>@media screen and (max-width: 767px){.stk-d6b1cad .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d6b1cad\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-1-cad-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-1-cad-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n  <circle cx=\"32\" cy=\"32\" r=\"32\" fill=\"#FD6921\" \/>\n  <path d=\"M26 22h16v16h-6v-7.17L24.83 42 22 39.17 33.17 28H26v-6z\" fill=\"#FFFFFF\" \/>\n<\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0d2a506\" data-block-id=\"0d2a506\"><p class=\"stk-block-text__text\">Actualmente ilustrador y director de arte independiente; a lo largo de sus m\u00e1s de 20 a\u00f1os de trayectoria, ha desarrollado proyectos de creatividad y dise\u00f1o de gran envergadura en empresas l\u00edderes como Havas Media, Comunica+A, La Despensa, o Leo Burnett, entre otras.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33dffd3\" data-v=\"4\" data-block-id=\"33dffd3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33dffd3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33dffd3-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-8a3914d\" data-block-id=\"8a3914d\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bf317f5\" data-v=\"4\" data-block-id=\"bf317f5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bf317f5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bf317f5-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-4a42415\" data-block-id=\"4a42415\"><style>.stk-4a42415 {border-color:#dfdad1 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;padding-top:12px !important;padding-right:12px !important;padding-bottom:12px !important;padding-left:12px !important;margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-502b0f7\" data-block-id=\"502b0f7\"><style>.stk-502b0f7 .stk-block-heading__text{color:#000000 !important;font-weight:600 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 767px){.stk-502b0f7 .stk-block-heading__text{font-size:15px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk--hide-desktop stk--hide-tablet stk--hide-mobile stk-block stk-f4a5d9c\" data-block-id=\"f4a5d9c\"><style>@media screen and (max-width: 767px){.stk-f4a5d9c .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f4a5d9c\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-4-a-5-d-9-c-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-4-a-5-d-9-c-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n  <circle cx=\"32\" cy=\"32\" r=\"32\" fill=\"#FD6921\" \/>\n  <path d=\"M26 22h16v16h-6v-7.17L24.83 42 22 39.17 33.17 28H26v-6z\" fill=\"#FFFFFF\" \/>\n<\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3e2ce66\" data-block-id=\"3e2ce66\"><p class=\"stk-block-text__text\"><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-1f562b1\" id=\"comparte-esta-microcredencial\" data-block-id=\"1f562b1\"><style>.stk-1f562b1 {padding-right:12% !important;padding-left:12% !important;margin-bottom:50px !important;}.stk-1f562b1-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-1f562b1 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1f562b1-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-eb56efe\" data-v=\"4\" data-block-id=\"eb56efe\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eb56efe-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eb56efe-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d8dba7b\" data-block-id=\"d8dba7b\"><style>.stk-d8dba7b .stk-img-wrapper{width:100% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1788\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color.png\" width=\"2560\" height=\"162\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color.png 2560w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-300x19.png 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-1024x65.png 1024w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-768x49.png 768w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-1536x97.png 1536w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-2048x130.png 2048w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-18x1.png 18w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-200x13.png 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-375x24.png 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-750x47.png 750w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-1140x72.png 1140w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-c7ca28a\" id=\"comparte-esta-microcredencial\" data-block-id=\"c7ca28a\"><style>.stk-c7ca28a {padding-right:12% !important;padding-left:12% !important;}.stk-c7ca28a-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-c7ca28a {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c7ca28a-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-64303b6\" data-v=\"4\" data-block-id=\"64303b6\"><style>.stk-64303b6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-64303b6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-64303b6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f56551f\" id=\"comparte-esta-microcredencial\" data-block-id=\"f56551f\"><style>.stk-f56551f .stk-block-heading__text{color:#0f0e17 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Comparte esta microcredencial<\/h2><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d382740\" data-v=\"4\" data-block-id=\"d382740\"><style>.stk-d382740 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d382740-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d382740-inner-blocks\">\n<div class=\"row\">\n    <div class=\"col-md-5 col-12 ms-auto text-end\"> <!-- Alineado a la derecha, ocupa todo en m\u00f3vil -->\n        <!-- Botones de compartir -->\n        <a href=\"#\" onclick=\"shareFacebook()\" title=\"Compartir en Facebook\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-facebook-f\"><\/i>\n        <\/a>\n        <a href=\"#\" onclick=\"shareLinkedIn()\" title=\"Compartir en LinkedIn\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-linkedin-in\"><\/i>\n        <\/a>\n        <a href=\"#\" onclick=\"shareTelegram()\" title=\"Compartir en Telegram\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-telegram-plane\"><\/i>\n        <\/a>\n        <a href=\"#\" onclick=\"shareWhatsApp()\" title=\"Compartir en WhatsApp\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-whatsapp\"><\/i>\n        <\/a>\n<!-- Email: ahora como enlace normal (sin window.open ni onclick) -->\n        <a href=\"#\" onclick=\"shareByEmail(); return false;\" title=\"Compartir por email\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fas fa-envelope\"><\/i>\n        <\/a>\n    <\/div>\n<\/div>\n\n<style>\n    .share-btn {\n        display: inline-flex;\n        align-items: center;\n        justify-content: center;\n        width: 40px;\n        height: 40px;\n        color: white;\n        padding-top: 5px !important;\n        padding-right: 5px !important;\n        padding-bottom: 5px !important;\n        padding-left: 5px !important;\n        background: #fd6921 !important;\n        border-top-left-radius: 5px !important;\n        border-top-right-radius: 5px !important;\n        border-bottom-right-radius: 5px !important;\n        border-bottom-left-radius: 5px !important;\n    }\n\n    .share-btn:hover {\n        background-color: #fd6921;       \/* naranja un poco m\u00e1s oscuro al pasar el rat\u00f3n *\/\n        transform: translateY(-2px);\n        color: white;\n        text-decoration: none;\n        box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n    }\n\n    .share-btn:active {\n        background-color: #fd6921;       \/* naranja un poco m\u00e1s oscuro al pasar el rat\u00f3n *\/\n        transform: translateY(-2px);\n        color: white;\n        text-decoration: none;\n        box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n    }\n\n    .share-btn i {\n        line-height: 1;\n        font-size: 25px;\n    }\n\n    @media (max-width: 576px) {\n        .share-btn {\n            width: 36px;\n            height: 36px;\n            font-size: 1rem;\n            margin-left: 6px;\n        }\n    }\n<\/style>\n\n<script>\n\n\/\/ Variables comunes (mejoramos el encoding para email)\nconst pageUrl = window.location.href;\nconst pageTitle = document.title;\n\n\/\/ Funciones de compartir (las de redes con window.open siguen iguales, pero agregamos return false para evitar salto de p\u00e1gina)\nfunction shareFacebook() {\n    window.open(`https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(pageUrl)}`, '_blank', 'width=600,height=400');\n}\nfunction shareLinkedIn() {\n    window.open(`https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=${encodeURIComponent(pageUrl)}`, '_blank', 'width=600,height=500');\n}\nfunction shareTelegram() {\n    window.open(`https:\/\/t.me\/share\/url?url=${encodeURIComponent(pageUrl)}&text=${encodeURIComponent(pageTitle)}`, '_blank', 'width=600,height=400');\n}\nfunction shareWhatsApp() {\n    window.open(`https:\/\/api.whatsapp.com\/send?text=${encodeURIComponent(pageTitle + ' ' + pageUrl)}`, '_blank');\n}\n\n\/\/ Funci\u00f3n para compartir por email (copia al portapapeles + fallback Gmail)\nfunction shareByEmail() {\n    const pageUrl = window.location.href;\n    const pageTitle = document.title.trim();\n\n    \/\/ Texto listo para pegar en email (con salto de l\u00ednea)\n    const emailText = `${pageTitle}\\n${pageUrl}\\n\\nTe comparto este art\u00edculo interesante.`;\n\n    \/\/ Intentamos copiar al portapapeles\n    if (navigator.clipboard && navigator.clipboard.writeText) {\n        navigator.clipboard.writeText(emailText).then(() => {\n            \/\/ Mensaje de \u00e9xito (puedes usar alert, toast o un div temporal)\n            alert('\u00a1Enlace copiado al portapapeles!\\nP\u00e9galo en tu email (Ctrl+V).');\n        }).catch(err => {\n            console.error('Error al copiar:', err);\n            fallbackToGmail();\n        });\n    } else {\n        \/\/ Si no soporta clipboard (navegadores muy viejos)\n        fallbackToGmail();\n    }\n}\n\nfunction fallbackToGmail() {\n    const pageUrl = encodeURIComponent(window.location.href);\n    const pageTitle = encodeURIComponent(document.title);\n    const body = encodeURIComponent(document.title + '\\n' + window.location.href + '\\n\\nTe comparto esto:');\n\n    \/\/ Abre compose de Gmail\n    window.open(`https:\/\/mail.google.com\/mail\/?view=cm&fs=1&su=${pageTitle}&body=${body}`, '_blank', 'width=800,height=600');\n}\n<\/script>\n\n<!-- Font Awesome (si no lo tienes ya cargado en todo el sitio, mantenlo) -->\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.0\/css\/all.min.css\" integrity=\"sha512-S...\" crossorigin=\"anonymous\" referrerpolicy=\"no-referrer\" \/>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentation Academic Program Faculty Enrollment Presentation Academic Program Faculty Enrollment Digital Marketing and Artificial Intelligence applied to the business sector Overview This microcredential is geared towards acquiring key knowledge and skills to lead digital transformation processes in organizations, through the strategic use of digital marketing and artificial intelligence. The\u2026<\/p>","protected":false},"author":28,"featured_media":1321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-frontpage.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Digital e Inteligencia Artificial aplicada al sector empresarial - Formaci\u00f3n Permanente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial - Formaci\u00f3n Permanente\" \/>\n<meta property=\"og:description\" content=\"Presentaci\u00f3n Programa acad\u00e9mico Equipo Docente Matr\u00edcula Presentaci\u00f3n Programa acad\u00e9mico Equipo Docente Matr\u00edcula Marketing Digital e Inteligencia Artificial aplicada al sector empresarial Descripci\u00f3n general Esta microcredencial est\u00e1 orientada a la adquisici\u00f3n de conocimientos y habilidades clave para liderar procesos de transformaci\u00f3n digital en organizaciones, mediante el uso estrat\u00e9gico del marketing digital y la inteligencia artificial. El...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"Formaci\u00f3n Permanente\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T09:55:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T09:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/10\/Headers-microcredenciales_Aprendizaje-datos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gestooolsjcasaseca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gestooolsjcasaseca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/\"},\"author\":{\"name\":\"gestooolsjcasaseca\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/#\\\/schema\\\/person\\\/0a3aa27133923807a70e04f3a6929388\"},\"headline\":\"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial\",\"datePublished\":\"2026-03-26T09:55:49+00:00\",\"dateModified\":\"2026-06-01T09:56:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/\"},\"wordCount\":1326,\"image\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Headers-microcredenciales_Aprendizaje-datos.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/\",\"url\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/\",\"name\":\"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial - Formaci\u00f3n Permanente\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Headers-microcredenciales_Aprendizaje-datos.jpg\",\"datePublished\":\"2026-03-26T09:55:49+00:00\",\"dateModified\":\"2026-06-01T09:56:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/#\\\/schema\\\/person\\\/0a3aa27133923807a70e04f3a6929388\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Headers-microcredenciales_Aprendizaje-datos.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Headers-microcredenciales_Aprendizaje-datos.jpg\",\"width\":1920,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/blog\\\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/#website\",\"url\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/\",\"name\":\"Formaci\u00f3n Permanente\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/#\\\/schema\\\/person\\\/0a3aa27133923807a70e04f3a6929388\",\"name\":\"gestooolsjcasaseca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/33beea45bf05aba27f9cb2a6d6a7f4a33ebcb05c48c00b886e86d215312cd7ef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/33beea45bf05aba27f9cb2a6d6a7f4a33ebcb05c48c00b886e86d215312cd7ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/33beea45bf05aba27f9cb2a6d6a7f4a33ebcb05c48c00b886e86d215312cd7ef?s=96&d=mm&r=g\",\"caption\":\"gestooolsjcasaseca\"},\"url\":\"https:\\\/\\\/www.ull.es\\\/formacion-permanente\\\/en\\\/blog\\\/author\\\/gestooolsjcasaseca\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial - Formaci\u00f3n Permanente","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial - Formaci\u00f3n Permanente","og_description":"Presentaci\u00f3n Programa acad\u00e9mico Equipo Docente Matr\u00edcula Presentaci\u00f3n Programa acad\u00e9mico Equipo Docente Matr\u00edcula Marketing Digital e Inteligencia Artificial aplicada al sector empresarial Descripci\u00f3n general Esta microcredencial est\u00e1 orientada a la adquisici\u00f3n de conocimientos y habilidades clave para liderar procesos de transformaci\u00f3n digital en organizaciones, mediante el uso estrat\u00e9gico del marketing digital y la inteligencia artificial. El...","og_url":"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/","og_site_name":"Formaci\u00f3n Permanente","article_published_time":"2026-03-26T09:55:49+00:00","article_modified_time":"2026-06-01T09:56:45+00:00","og_image":[{"width":1920,"height":620,"url":"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/10\/Headers-microcredenciales_Aprendizaje-datos.jpg","type":"image\/jpeg"}],"author":"gestooolsjcasaseca","twitter_card":"summary_large_image","twitter_misc":{"Written by":"gestooolsjcasaseca","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#article","isPartOf":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/"},"author":{"name":"gestooolsjcasaseca","@id":"https:\/\/www.ull.es\/formacion-permanente\/#\/schema\/person\/0a3aa27133923807a70e04f3a6929388"},"headline":"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial","datePublished":"2026-03-26T09:55:49+00:00","dateModified":"2026-06-01T09:56:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/"},"wordCount":1326,"image":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/10\/Headers-microcredenciales_Aprendizaje-datos.jpg","articleSection":["Sin categor\u00eda"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/","url":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/","name":"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial - Formaci\u00f3n Permanente","isPartOf":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#primaryimage"},"image":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/10\/Headers-microcredenciales_Aprendizaje-datos.jpg","datePublished":"2026-03-26T09:55:49+00:00","dateModified":"2026-06-01T09:56:45+00:00","author":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/#\/schema\/person\/0a3aa27133923807a70e04f3a6929388"},"breadcrumb":{"@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#primaryimage","url":"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/10\/Headers-microcredenciales_Aprendizaje-datos.jpg","contentUrl":"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/10\/Headers-microcredenciales_Aprendizaje-datos.jpg","width":1920,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-digital-e-inteligencia-artificial-aplicada-al-sector-empresarial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ull.es\/formacion-permanente\/"},{"@type":"ListItem","position":2,"name":"Marketing Digital e Inteligencia Artificial aplicada al sector empresarial"}]},{"@type":"WebSite","@id":"https:\/\/www.ull.es\/formacion-permanente\/#website","url":"https:\/\/www.ull.es\/formacion-permanente\/","name":"Continuing Education","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ull.es\/formacion-permanente\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ull.es\/formacion-permanente\/#\/schema\/person\/0a3aa27133923807a70e04f3a6929388","name":"gestooolsjcasaseca","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/33beea45bf05aba27f9cb2a6d6a7f4a33ebcb05c48c00b886e86d215312cd7ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/33beea45bf05aba27f9cb2a6d6a7f4a33ebcb05c48c00b886e86d215312cd7ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33beea45bf05aba27f9cb2a6d6a7f4a33ebcb05c48c00b886e86d215312cd7ef?s=96&d=mm&r=g","caption":"gestooolsjcasaseca"},"url":"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/author\/gestooolsjcasaseca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/posts\/4195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/comments?post=4195"}],"version-history":[{"count":13,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/posts\/4195\/revisions"}],"predecessor-version":[{"id":6136,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/posts\/4195\/revisions\/6136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/media\/1321"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/media?parent=4195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/categories?post=4195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ull.es\/formacion-permanente\/en\/wp-json\/wp\/v2\/tags?post=4195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}