{"id":4538,"date":"2026-04-13T13:22:27","date_gmt":"2026-04-13T13:22:27","guid":{"rendered":"https:\/\/www.ull.es\/formacion-permanente\/?p=4538"},"modified":"2026-06-01T10:22:00","modified_gmt":"2026-06-01T10:22:00","slug":"marketing-para-pymes-y-autonomos","status":"publish","type":"post","link":"https:\/\/www.ull.es\/formacion-permanente\/en\/blog\/marketing-para-pymes-y-autonomos\/","title":{"rendered":"Marketing for SMEs and the Self-Employed"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2314a6b\" data-block-id=\"2314a6b\"><style>.stk-2314a6b {padding-bottom:0px !important;margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2314a6b-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1d1764d\" data-v=\"4\" data-block-id=\"1d1764d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container 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data-width=\"1200px,926px,361px\" data-height=\"auto,auto,auto\" data-responsive-scale=\"true,,\">Marketing para <br>PYMES y Aut\u00f3nomos<br><\/h1>\n\n<div id=\"depicter-318-element-10\" class=\"depicter-element depicter-layer depicter-318-element-10\" data-type=\"shape\" data-wrap=\"true\" data-name=\"Shape 1\" data-local-id=\"element-10\" data-offset=\"x:0px;y:327px;origin:tl\" data-tablet-offset=\"x:49px;y:468px;origin:tl\" data-mobile-offset=\"x:0px;y:239px;origin:tl\" data-width=\"1200px,926px,351px\" data-height=\"8px,8px,8px\" data-responsive-scale=\"true,,\"><\/div>\n<\/div>\n<\/div>\n<script>\n(window.depicterSetups = window.depicterSetups || []).push(function(){\n\tDepicter.basePath = 'https:\/\/www.ull.es\/formacion-permanente\/wp-content\/plugins\/depicter\/resources\/scripts\/player\/';\n\tconst dpPlayer = 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data-block-id=\"db7e4bf\"><style>.stk-db7e4bf {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-db7e4bf:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-db7e4bf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-db7e4bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-db7e4bf-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#marketing-para-pymes-y-autonomos\/\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Presentaci\u00f3n<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-419bce9 stk-block-background\" data-v=\"4\" data-block-id=\"419bce9\"><style>.stk-419bce9 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-419bce9:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-419bce9 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-419bce9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-419bce9-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#contenidos\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Programa acad\u00e9mico<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-71eca22 stk-block-background\" data-v=\"4\" data-block-id=\"71eca22\"><style>.stk-71eca22 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-71eca22:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-71eca22 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71eca22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71eca22-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#equipo-docente\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Equipo Docente<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5551571 stk-block-background\" data-v=\"4\" data-block-id=\"5551571\"><style>.stk-5551571 {background-color:#f4f4f4 !important;}.stk-5551571:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-5551571 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5551571-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5551571-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#matricula\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Matr\u00edcula<\/a>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk--hide-desktop stk--hide-tablet stk-block stk-f591b63 menu-mobile\" data-block-id=\"f591b63\"><style>.stk-f591b63 .stk--block-align-f591b63{align-items:center !important;}.stk-f591b63 {padding-top:0% !important;padding-right:10% !important;padding-bottom:0% !important;padding-left:10% !important;margin-bottom:70px !important;}@media screen and (max-width: 767px){.stk-f591b63 {padding-right:0% !important;padding-left:0% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-f591b63 stk-block-content stk-content-align stk-f591b63-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b5f91f6 stk-block-background\" data-v=\"4\" target=\"_self\" data-block-id=\"b5f91f6\"><style>.stk-b5f91f6 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-b5f91f6:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-b5f91f6 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-b5f91f6 {padding-top:10px !important;padding-right:0px !important;padding-bottom:10px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b5f91f6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b5f91f6-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#marketing-para-pymes-y-autonomos\/\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Presentaci\u00f3n<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-324f3d4 stk-block-background\" data-v=\"4\" data-block-id=\"324f3d4\"><style>.stk-324f3d4 {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-324f3d4:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-324f3d4 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-324f3d4 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-324f3d4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-324f3d4-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#contenidos\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Programa acad\u00e9mico<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-772438d stk-block-background\" data-v=\"4\" data-block-id=\"772438d\"><style>.stk-772438d {background-color:#f4f4f4 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:1px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-772438d:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-772438d {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-772438d {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-772438d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-772438d-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#equipo-docente\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Equipo Docente<\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-631f8d7 stk-block-background\" data-v=\"4\" data-block-id=\"631f8d7\"><style>.stk-631f8d7 {background-color:#f4f4f4 !important;}.stk-631f8d7:before{background-color:#f4f4f4 !important;}@media screen and (min-width: 768px){.stk-631f8d7 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}@media screen and (max-width: 767px){.stk-631f8d7 {padding-top:10px !important;padding-right:0px !important;padding-bottom:10px !important;padding-left:0px !important;flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-631f8d7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-631f8d7-inner-blocks\">\n<a href=\"https:\/\/www.ull.es\/formacion-permanente\/blog\/marketing-para-pymes-y-autonomos\/#matricula\" target=\"_self\" style=\"color:black;text-align:center\" target=\"_blank\" rel=\"noopener\">Matr\u00edcula<\/a>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7f3676f\" id=\"comparte-esta-microcredencial\" data-block-id=\"7f3676f\"><style>.stk-7f3676f {padding-right:10% !important;padding-left:10% !important;}.stk-7f3676f-column{--stk-column-gap:var(--stk--preset--spacing--70, 3.38rem) !important;}@media screen and (max-width: 767px){.stk-7f3676f {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7f3676f-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3867cc3\" data-v=\"4\" data-block-id=\"3867cc3\"><style>@media screen and (min-width: 768px){.stk-3867cc3 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3867cc3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3867cc3-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7db7207\" id=\"marketing-para-pymes-y-autonomos\" data-block-id=\"7db7207\"><style>.stk-7db7207 .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Marketing para PYMES y Aut\u00f3nomos<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-68a4c23\" id=\"descripcion-general\" data-block-id=\"68a4c23\"><style>.stk-68a4c23 {margin-bottom:10px !important;}<\/style><h3 class=\"stk-block-heading__text\">Descripci\u00f3n general<\/h3><\/div>\n\n\n\n<p class=\"has-text-align-left\">Esta microcredencial capacita para dise\u00f1ar estrategias de marketing viables y sostenibles en peque\u00f1os negocios, definiendo propuestas de valor diferenciadas en mercados competitivos.<br>El alumnado aprender\u00e1 a implementar acciones de captaci\u00f3n y fidelizaci\u00f3n, gestionar presupuestos de forma eficiente, utilizar herramientas digitales e inteligencia artificial b\u00e1sica, y analizar m\u00e9tricas clave para la toma de decisiones.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-8f5d083 is-style-default\" id=\"objetivos\" data-block-id=\"8f5d083\"><style>.stk-8f5d083 {margin-bottom:15px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f46ef39 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"f46ef39\"><style>.stk-f46ef39 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f46ef39-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f46ef39-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-3eb1407\" data-block-id=\"3eb1407\"><style>.stk-3eb1407 .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-3eb1407 .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-3eb1407 .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-aa6d684\" data-block-id=\"aa6d684\"><style>.stk-aa6d684 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-aa6d684 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-aa6d684 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-aa6d684\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zm0-352a96 96 0 1 1 0 192 96 96 0 1 1 0-192z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-aa6d684\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-aa-6-d-684-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm256-96a96 96 0 1 1 0 192 96 96 0 1 1 0-192z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1e75567\" id=\"objetivos\" data-block-id=\"1e75567\"><style>.stk-1e75567 .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-1e75567 .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Objetivos<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd365ab stk-block-accordion__content\" data-v=\"4\" data-block-id=\"fd365ab\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd365ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fd365ab-inner-blocks\">\n<ul class=\"wp-block-list\">\n<li>Dise\u00f1ar estrategias de marketing viables y sostenibles para peque\u00f1os negocios.<\/li>\n\n\n\n<li>Definir propuestas de valor diferenciadas en mercados saturados.<\/li>\n\n\n\n<li>Implementar acciones de captaci\u00f3n y fidelizaci\u00f3n adaptadas al entorno local y digital.<\/li>\n\n\n\n<li>Gestionar presupuestos de marketing de forma eficiente.<\/li>\n\n\n\n<li>Aplicar herramientas digitales e IA b\u00e1sica accesible para optimizar procesos comerciales.<\/li>\n\n\n\n<li>Interpretar m\u00e9tricas esenciales para la toma de decisiones empresariales.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-63b0e61 is-style-default\" id=\"requisitos-acceso\" data-block-id=\"63b0e61\"><style>.stk-63b0e61 {margin-bottom:35px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7a88921 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"7a88921\"><style>.stk-7a88921 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7a88921-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7a88921-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-2d4eaa7\" data-block-id=\"2d4eaa7\"><style>.stk-2d4eaa7 .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-2d4eaa7 .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-2d4eaa7 .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-673f014\" data-block-id=\"673f014\"><style>.stk-673f014 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-673f014 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-673f014 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-673f014\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM369 209L241 337c-9.4 9.4-24.6 9.4-33.9 0l-64-64c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l47 47L335 175c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-673f014\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-673-f-014-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 48a208 208 0 1 1 0 416 208 208 0 1 1 0-416zm0 464A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM369 209c9.4-9.4 9.4-24.6 0-33.9s-24.6-9.4-33.9 0l-111 111-47-47c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l64 64c9.4 9.4 24.6 9.4 33.9 0L369 209z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-279d68b\" id=\"requisitos-de-acceso\" data-block-id=\"279d68b\"><style>.stk-279d68b .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-279d68b .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Requisitos de acceso<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cd2e899 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"cd2e899\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd2e899-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd2e899-inner-blocks\">\n<p>Para acceder a la microcredencial se deben cumplir los siguientes requisitos:<\/p>\n\n\n\n<p>Tener una edad comprendida entre 25 y 64 a\u00f1os cumplidos en la fecha de comienzo de la formaci\u00f3n.<\/p>\n\n\n\n<p>No ser\u00e1 preciso poseer una titulaci\u00f3n universitaria para el acceso a esta microcredencial. No obstante, el o la estudiante que quiera acceder deber\u00e1 cumplir al menos uno de los siguientes requisitos de acceso:<\/p>\n\n\n\n<p>1. Estar en posesi\u00f3n del t\u00edtulo de Bachillerato o equivalente.<\/p>\n\n\n\n<p>2. Estar en posesi\u00f3n de un t\u00edtulo de Formaci\u00f3n Profesional de Grado Superior, preferentemente en ramas de marketing, administraci\u00f3n, gesti\u00f3n, comercio, finanzas o similares.<\/p>\n\n\n\n<p>3. Acreditar experiencia profesional m\u00ednima de dos a\u00f1os en el campo del marketing, la comercializaci\u00f3n, la atenci\u00f3n al cliente o la gesti\u00f3n operativa.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-74b59eb\" id=\"programa-academico\" data-block-id=\"74b59eb\"><style>.stk-74b59eb .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Programa acad\u00e9mico<\/h2><\/div>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-5ab3ca3 is-style-default\" id=\"contenidos\" data-block-id=\"5ab3ca3\"><style>.stk-5ab3ca3 {margin-bottom:15px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0196266 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"0196266\"><style>.stk-0196266 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0196266-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0196266-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-860907b\" data-block-id=\"860907b\"><style>.stk-860907b .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-860907b .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-860907b .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-6db21f4\" data-block-id=\"6db21f4\"><style>.stk-6db21f4 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-6db21f4 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-6db21f4 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-6db21f4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M96 0C43 0 0 43 0 96V416c0 53 43 96 96 96H384h32c17.7 0 32-14.3 32-32s-14.3-32-32-32V384c17.7 0 32-14.3 32-32V32c0-17.7-14.3-32-32-32H384 96zm0 384H352v64H96c-17.7 0-32-14.3-32-32s14.3-32 32-32zm32-240c0-8.8 7.2-16 16-16H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16zm16 48H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-6db21f4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6-db-21-f-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M249.6 471.5c10.8 3.8 22.4-4.1 22.4-15.5V78.6c0-4.2-1.6-8.4-5-11C247.4 52 202.4 32 144 32C93.5 32 46.3 45.3 18.1 56.1C6.8 60.5 0 71.7 0 83.8V454.1c0 11.9 12.8 20.2 24.1 16.5C55.6 460.1 105.5 448 144 448c33.9 0 79 14 105.6 23.5zm76.8 0C353 462 398.1 448 432 448c38.5 0 88.4 12.1 119.9 22.6c11.3 3.8 24.1-4.6 24.1-16.5V83.8c0-12.1-6.8-23.3-18.1-27.6C529.7 45.3 482.5 32 432 32c-58.4 0-103.4 20-123 35.6c-3.3 2.6-5 6.8-5 11V456c0 11.4 11.7 19.3 22.4 15.5z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-045e742\" id=\"contenidos\" data-block-id=\"045e742\"><style>.stk-045e742 .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-045e742 .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Contenidos<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cd51cf6 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"cd51cf6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd51cf6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd51cf6-inner-blocks\">\n<p>M\u00d3DULO 1. FUNDAMENTOS DEL MARKETING PARA PEQUE\u00d1OS NEGOCIOS<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Introducci\u00f3n al marketing<br>\u00bfQu\u00e9 es marketing y qu\u00e9 no es?<br>Diferencia entre vender y hacer marketing.<br>El marketing como sistema de creaci\u00f3n de valor.<br>El marketing en el contexto de la peque\u00f1a empresa.<\/li>\n\n\n\n<li>El mercado y el cliente<br>Necesidades, deseos y demanda.<br>Segmentaci\u00f3n b\u00e1sica.<br>Definici\u00f3n de cliente ideal (buyer persona simplificado).<br>Comportamiento del consumidor en entornos locales.<\/li>\n\n\n\n<li>Las 4P del marketing (Marketing Mix)<br>Producto: propuesta de valor y diferenciaci\u00f3n.<br>Precio: estrategias b\u00e1sicas de fijaci\u00f3n de precios.<br>Punto de venta (distribuci\u00f3n): canales f\u00edsicos y digitales.<br>Promoci\u00f3n: comunicaci\u00f3n y visibilidad.<\/li>\n\n\n\n<li>Posicionamiento y diferenciaci\u00f3n<br>Qu\u00e9 significa posicionarse.<br>C\u00f3mo diferenciarse en mercados saturados.<br>Branding b\u00e1sico para peque\u00f1os negocios.<br><\/li>\n<\/ol>\n\n\n\n<p>M\u00d3DULO 2. DE LA TEOR\u00cdA A LA ESTRATEGIA PR\u00c1CTICA<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Objetivos comerciales y objetivos SMART<br>C\u00f3mo definir metas realistas.<br>Errores frecuentes en peque\u00f1os negocios.<\/li>\n\n\n\n<li>Dise\u00f1o del plan de marketing simplificado<br>An\u00e1lisis b\u00e1sico del entorno.<br>Estrategia general de captaci\u00f3n y fidelizaci\u00f3n.<br>Coherencia entre propuesta de valor y acciones.<\/li>\n\n\n\n<li>Captaci\u00f3n de clientes con recursos limitados<br>Estrategias locales (colaboraciones, networking, reputaci\u00f3n).<br>Redes sociales: selecci\u00f3n estrat\u00e9gica.<br>Publicidad digital con bajo presupuesto.<\/li>\n\n\n\n<li>Fidelizaci\u00f3n y recurrencia<br>Experiencia de cliente.<br>Programas simples de fidelizaci\u00f3n.<br>Comunicaci\u00f3n postventa.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>M\u00d3DULO 3. HERRAMIENTAS Y MEDICI\u00d3N PARA LA TOMA DE DECISIONES<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Gesti\u00f3n eficiente del presupuesto de marketing<br>Asignaci\u00f3n de recursos.<br>Relaci\u00f3n inversi\u00f3n-resultados.<\/li>\n\n\n\n<li>Introducci\u00f3n pr\u00e1ctica a herramientas digitales e IA accesible<br>Automatizaci\u00f3n b\u00e1sica.<br>IA generativa para contenidos y planificaci\u00f3n.<br>Productividad comercial.<\/li>\n\n\n\n<li>Medici\u00f3n de resultados y toma de decisiones<br>Indicadores b\u00e1sicos (ventas, margen, conversi\u00f3n).<br>Coste de adquisici\u00f3n de cliente.<br>Cuadro de mando simplificado para PYMES.<\/li>\n<\/ol>\n\n\n\n<p>Las actividades formativas a desarrollar durante la impartici\u00f3n de la microcredencial ser\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clases te\u00f3ricas: sesiones expositivas, explicativas o de demostraci\u00f3n de los contenidos y<br>conocimientos.<\/li>\n\n\n\n<li>Clases pr\u00e1cticas: sesiones de aplicaci\u00f3n pr\u00e1ctica de los contenidos desarrollados en las<br>clases te\u00f3ricas, mediante la resoluci\u00f3n de ejercicios, problemas o supuestos te\u00f3rico-pr\u00e1cticos.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-eb46160 is-style-default\" id=\"metodologia-y-actividades\" data-block-id=\"eb46160\"><style>.stk-eb46160 {margin-bottom:15px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cbfaa79 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"cbfaa79\"><style>.stk-cbfaa79 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbfaa79-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cbfaa79-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-343cacc\" data-block-id=\"343cacc\"><style>.stk-343cacc .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-343cacc .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-343cacc .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-a606fb3\" data-block-id=\"a606fb3\"><style>.stk-a606fb3 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-a606fb3 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-a606fb3 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-a606fb3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M471.6 21.7c-21.9-21.9-57.3-21.9-79.2 0L362.3 51.7l97.9 97.9 30.1-30.1c21.9-21.9 21.9-57.3 0-79.2L471.6 21.7zm-299.2 220c-6.1 6.1-10.8 13.6-13.5 21.9l-29.6 88.8c-2.9 8.6-.6 18.1 5.8 24.6s15.9 8.7 24.6 5.8l88.8-29.6c8.2-2.7 15.7-7.4 21.9-13.5L437.7 172.3 339.7 74.3 172.4 241.7zM96 64C43 64 0 107 0 160V416c0 53 43 96 96 96H352c53 0 96-43 96-96V320c0-17.7-14.3-32-32-32s-32 14.3-32 32v96c0 17.7-14.3 32-32 32H96c-17.7 0-32-14.3-32-32V160c0-17.7 14.3-32 32-32h96c17.7 0 32-14.3 32-32s-14.3-32-32-32H96z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-a606fb3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-606-fb-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M441 58.9L453.1 71c9.4 9.4 9.4 24.6 0 33.9L424 134.1 377.9 88 407 58.9c9.4-9.4 24.6-9.4 33.9 0zM209.8 256.2L344 121.9 390.1 168 255.8 302.2c-2.9 2.9-6.5 5-10.4 6.1l-58.5 16.7 16.7-58.5c1.1-3.9 3.2-7.5 6.1-10.4zM373.1 25L175.8 222.2c-8.7 8.7-15 19.4-18.3 31.1l-28.6 100c-2.4 8.4-.1 17.4 6.1 23.6s15.2 8.5 23.6 6.1l100-28.6c11.8-3.4 22.5-9.7 31.1-18.3L487 138.9c28.1-28.1 28.1-73.7 0-101.8L474.9 25C446.8-3.1 401.2-3.1 373.1 25zM88 64C39.4 64 0 103.4 0 152V424c0 48.6 39.4 88 88 88H360c48.6 0 88-39.4 88-88V312c0-13.3-10.7-24-24-24s-24 10.7-24 24V424c0 22.1-17.9 40-40 40H88c-22.1 0-40-17.9-40-40V152c0-22.1 17.9-40 40-40H200c13.3 0 24-10.7 24-24s-10.7-24-24-24H88z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-35720bb\" id=\"metodologia-y-actividades\" data-block-id=\"35720bb\"><style>.stk-35720bb .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-35720bb .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Metodolog\u00eda y actividades<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e67fe82 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"e67fe82\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e67fe82-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e67fe82-inner-blocks\">\n<p>En cuanto a la manera de organizar la ense\u00f1anza para conseguir los objetivos planteados en la microcredencial, se seguir\u00e1 la modalidad organizativa que se resume a continuaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lecciones magistrales\/m\u00e9todo expositivo: presentaci\u00f3n o explicaci\u00f3n por parte del<br>profesorado.<\/li>\n\n\n\n<li>Seminarios: realizaci\u00f3n de ejercicios, resoluci\u00f3n de problemas o casos pr\u00e1cticos, otros.<\/li>\n\n\n\n<li>Trabajo en grupo: preparaci\u00f3n grupal de trabajos, proyectos\/informes.<\/li>\n\n\n\n<li>Evaluaci\u00f3n: pruebas escritas, orales, pr\u00e1cticas.<\/li>\n\n\n\n<li>Exposiciones, debates y presentaci\u00f3n de trabajos y proyectos: actividades supervisadas por el profesorado.<\/li>\n\n\n\n<li>Metodolog\u00edas activas: aprendizaje cooperativo, aprendizaje basado en proyectos, aula<br>invertida, aprendizaje servicio, aprendizaje basado en el juego, estudio de casos, resoluci\u00f3n de problemas\u2026 Est\u00e1n dirigidas a hacer del aprendizaje un proceso participativo y est\u00e1n basadas en el protagonismo del estudiantado.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d585e9a is-style-default\" id=\"criterios-evaluacion\" data-block-id=\"d585e9a\"><style>.stk-d585e9a {margin-bottom:35px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-22a1934 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"22a1934\"><style>.stk-22a1934 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-22a1934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-22a1934-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-84ea9dc\" data-block-id=\"84ea9dc\"><style>.stk-84ea9dc .stk-inner-blocks{gap:40px !important;}@media screen and (max-width: 1023px){.stk-84ea9dc .stk-inner-blocks{gap:40px !important;}}@media screen and (max-width: 767px){.stk-84ea9dc .stk-inner-blocks{gap:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-d6b404e\" data-block-id=\"d6b404e\"><style>.stk-d6b404e .stk--svg-wrapper .stk--inner-svg svg:last-child{height:24px !important;width:24px !important;}.stk-d6b404e .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-d6b404e .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper stk--has-icon2\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d6b404e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336h24V272H216c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H216c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\" \/><\/svg><\/div><div class=\"stk--inner-svg stk--icon-2\" style=\"display:none\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d6b404e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-6-b-404-e-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 192 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M48 80a48 48 0 1 1 96 0A48 48 0 1 1 48 80zM0 224c0-17.7 14.3-32 32-32H96c17.7 0 32 14.3 32 32V448h32c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-17.7 0-32-14.3-32-32s14.3-32 32-32H64V256H32c-17.7 0-32-14.3-32-32z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4b52ff4\" id=\"criterios-de-evaluacion\" data-block-id=\"4b52ff4\"><style>.stk-4b52ff4 .stk-block-heading__text{font-size:18px !important;font-weight:700 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-4b52ff4 .stk-block-heading__text{font-size:18px !important;}}<\/style><p class=\"stk-block-heading__text\">Criterios de evaluaci\u00f3n<\/p><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8193c31 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"8193c31\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8193c31-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8193c31-inner-blocks\">\n<p>La microcredencial contar\u00e1 con un sistema de evaluaci\u00f3n (SE) basado en las siguientes pruebas de evaluaci\u00f3n:<\/p>\n\n\n\n<p>&#8211;&nbsp; Pruebas objetivas (verdadero\/falso, elecci\u00f3n m\u00faltiple, tipo test, de completar, ordenar, etc.): son instrumentos de medida que permiten evaluar los conocimientos, capacidades, rendimiento, aptitudes, etc. Las respuestas son cerradas y a la hora de su correcci\u00f3n se favorece la objetividad.<\/p>\n\n\n\n<p>&#8211;&nbsp; Resoluci\u00f3n de casos, ejercicios y problemas: pruebas en las que el estudiantado debe resolver de forma razonada, en un tiempo determinado, y acorde a los criterios establecidos, los casos, ejercicios o problemas planteados por el profesorado, con la finalidad de aplicar los conocimientos adquiridos.<\/p>\n\n\n\n<p>&#8211; Trabajos, memorias, memorias de pr\u00e1cticas, informes y proyectos escritos: documento elaborado sobre un tema o actividad realizada, siguiendo las instrucciones establecidas por el profesorado.<\/p>\n\n\n\n<p>&#8211;&nbsp; Presentaci\u00f3n oral y defensa de temas, trabajos, etc.: presentaci\u00f3n oral sobre un tema correspondiente a los contenidos de la microcredencial o sobre los resultados de un trabajo, ejercicio o proyecto, con posterior debate con el profesorado. Puede realizarse individual o en grupo.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4cb92f3\" data-v=\"4\" data-block-id=\"4cb92f3\"><style>@media screen and (min-width: 768px){.stk-4cb92f3 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4cb92f3-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-4cb92f3-inner-blocks\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-3ee4b85 stk-block-background\" data-block-id=\"3ee4b85\"><style>.stk-3ee4b85 {background-color:#f4f4f4 !important;margin-bottom:50px !important;}.stk-3ee4b85:before{background-color:#f4f4f4 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3ee4b85-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8de1e02\" data-v=\"4\" data-block-id=\"8de1e02\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8de1e02-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8de1e02-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ccb61fc\" id=\"informacion-general\" data-block-id=\"ccb61fc\"><style>.stk-ccb61fc .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Informaci\u00f3n general<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6b7fba9\" data-block-id=\"6b7fba9\"><style>.stk-6b7fba9 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Cr\u00e9ditos:<\/strong> 3 ECTS<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6317692\" data-block-id=\"6317692\"><style>.stk-6317692 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Duraci\u00f3n:<\/strong> 06\/05\/2026-15\/05\/2026<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ba8c994\" data-block-id=\"ba8c994\"><style>.stk-ba8c994 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Modalidad de ense\u00f1anza:<\/strong> Virtual<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6f5ecf\" data-block-id=\"b6f5ecf\"><p class=\"stk-block-text__text\"><strong>Lugar de impartici\u00f3n:<\/strong> Campus Virtual Universidad de La Laguna.<br><strong>Horario:<\/strong><\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Martes 5 mayo:<\/strong>&nbsp;de 18:00 a 20:00 horas<\/li>\n\n\n\n<li><strong>Mi\u00e9rcoles 6 mayo:<\/strong>&nbsp;de 18:00 a 20:00 horas<\/li>\n\n\n\n<li><strong>Lunes 11 mayo:&nbsp;<\/strong>&nbsp;de 18:00 a 20:00 horas<\/li>\n\n\n\n<li><strong>Martes 12 mayo:<\/strong>&nbsp;de 18:00 a 20:00 horas<\/li>\n\n\n\n<li><strong>Mi\u00e9rcoles 13 mayo:<\/strong>&nbsp;de 18:00 a 20:00 horas<\/li>\n\n\n\n<li><strong>Jueves 14 mayo:<\/strong>&nbsp;de 18:00 a 20:00 horas<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-bc2d4d9 stk-block-background\" id=\"matricula\" data-block-id=\"bc2d4d9\"><style>.stk-bc2d4d9 {background-color:#f4f4f4 !important;padding-right:12% !important;padding-left:12% !important;margin-bottom:50px !important;}.stk-bc2d4d9:before{background-color:#f4f4f4 !important;}.stk-bc2d4d9-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-bc2d4d9 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bc2d4d9-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aaf46cf\" data-v=\"4\" data-block-id=\"aaf46cf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aaf46cf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aaf46cf-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-4a6dbf6\" data-block-id=\"4a6dbf6\"><style>.stk-4a6dbf6 {margin-bottom:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-1943f0f\" data-block-id=\"1943f0f\"><style>.stk-1943f0f .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-1943f0f .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-1943f0f\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1943-f-0-f-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1943-f-0-f-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M312 24V34.5c6.4 1.2 12.6 2.7 18.2 4.2c12.8 3.4 20.4 16.6 17 29.4s-16.6 20.4-29.4 17c-10.9-2.9-21.1-4.9-30.2-5c-7.3-.1-14.7 1.7-19.4 4.4c-2.1 1.3-3.1 2.4-3.5 3c-.3 .5-.7 1.2-.7 2.8c0 .3 0 .5 0 .6c.2 .2 .9 1.2 3.3 2.6c5.8 3.5 14.4 6.2 27.4 10.1l.9 .3c11.1 3.3 25.9 7.8 37.9 15.3c13.7 8.6 26.1 22.9 26.4 44.9c.3 22.5-11.4 38.9-26.7 48.5c-6.7 4.1-13.9 7-21.3 8.8V232c0 13.3-10.7 24-24 24s-24-10.7-24-24V220.6c-9.5-2.3-18.2-5.3-25.6-7.8c-2.1-.7-4.1-1.4-6-2c-12.6-4.2-19.4-17.8-15.2-30.4s17.8-19.4 30.4-15.2c2.6 .9 5 1.7 7.3 2.5c13.6 4.6 23.4 7.9 33.9 8.3c8 .3 15.1-1.6 19.2-4.1c1.9-1.2 2.8-2.2 3.2-2.9c.4-.6 .9-1.8 .8-4.1l0-.2c0-1 0-2.1-4-4.6c-5.7-3.6-14.3-6.4-27.1-10.3l-1.9-.6c-10.8-3.2-25-7.5-36.4-14.4c-13.5-8.1-26.5-22-26.6-44.1c-.1-22.9 12.9-38.6 27.7-47.4c6.4-3.8 13.3-6.4 20.2-8.2V24c0-13.3 10.7-24 24-24s24 10.7 24 24zM568.2 336.3c13.1 17.8 9.3 42.8-8.5 55.9L433.1 485.5c-23.4 17.2-51.6 26.5-80.7 26.5H192 32c-17.7 0-32-14.3-32-32V416c0-17.7 14.3-32 32-32H68.8l44.9-36c22.7-18.2 50.9-28 80-28H272h16 64c17.7 0 32 14.3 32 32s-14.3 32-32 32H288 272c-8.8 0-16 7.2-16 16s7.2 16 16 16H392.6l119.7-88.2c17.8-13.1 42.8-9.3 55.9 8.5zM193.6 384l0 0-.9 0c.3 0 .6 0 .9 0z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4034cc0\" id=\"matricula-gratuita-br\" data-block-id=\"4034cc0\"><style>.stk-4034cc0 .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Matr\u00edcula  : Gratuita<br><\/h2><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2c7fd56\" id=\"valorado-en-217-50-\u20ac\" data-block-id=\"2c7fd56\"><style>.stk-2c7fd56 .stk-block-heading__text{color:#333333 !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\">Valorado en: 217,50 \u20ac<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-499e036\" data-block-id=\"499e036\"><style>.stk-499e036 .stk-block-button, .stk-499e036 .stk-block-icon-button{flex:1 0 0% !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f6ba549\" data-block-id=\"f6ba549\"><style>.stk-f6ba549 .stk-button{background:#fd6921 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/sede.fg.ull.es\/es\/curso\/detalle?code=a26030240&amp;name=marketing-para-pymes-y-autonomos \" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Inscripci\u00f3n<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d374209\" data-block-id=\"d374209\"><style>.stk-d374209 .stk-block-button, .stk-d374209 .stk-block-icon-button{flex:1 0 0% !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-253965d\" data-block-id=\"253965d\"><style>.stk-253965d .stk-button{background:#333333 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/share.hsforms.com\/1RPwF2gFzR6asbIBP3yxJqAc29k2\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">M\u00e1s info y ayuda a la inscripci\u00f3n<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2272359\" data-block-id=\"2272359\"><p class=\"stk-block-text__text\">Formaci\u00f3n subvencionada por el \u201cPlan para el desarrollo de microcredenciales universitarias\u201d, inversi\u00f3n 6 del componente 21 de la Adenda del \u201cPlan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia &#8211; financiado por la Uni\u00f3n Europea &#8211; Next Generation EU\u00bb, para el ejercicio 2025 y por la C\u00e1tedra Fundaci\u00f3n DISA de J\u00f3venes Emprendedores de la Universidad de La Laguna.<br>Financia&nbsp;C\u00e1tedra Fundaci\u00f3n DISA de J\u00f3venes Emprendedores<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-6f11dd8\" data-block-id=\"6f11dd8\"><style>.stk-6f11dd8 .stk--block-align-6f11dd8{align-items:center !important;}.stk-6f11dd8 {box-shadow:0px 0px 10px 8px #f4f4f4 !important;padding-top:5% !important;padding-right:5% !important;padding-bottom:5% !important;padding-left:5% !important;margin-bottom:50px !important;}.stk-6f11dd8-column{--stk-column-gap:35px !important;}@media screen and (max-width: 767px){.stk-6f11dd8 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-6f11dd8 stk-block-content stk-content-align stk-6f11dd8-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a306da\" data-v=\"4\" data-block-id=\"3a306da\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a306da-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a306da-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label aligncenter stk-block-icon-label stk-block stk-6f742e0\" id=\"strong-flexibilidad-strong\" data-block-id=\"6f742e0\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-fabbc9a\" data-block-id=\"fabbc9a\"><style>.stk-fabbc9a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-fabbc9a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-fabbc9a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fabbc-9-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fabbc-9-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M464 256A208 208 0 1 1 48 256a208 208 0 1 1 416 0zM0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM232 120V256c0 8 4 15.5 10.7 20l96 64c11 7.4 25.9 4.4 33.3-6.7s4.4-25.9-6.7-33.3L280 243.2V120c0-13.3-10.7-24-24-24s-24 10.7-24 24z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e357f4b\" id=\"strong-flexibilidad-strong\" data-block-id=\"e357f4b\"><style>.stk-e357f4b .stk-block-heading__text{font-size:16px !important;color:#fd6921 !important;}@media screen and (max-width: 1023px){.stk-e357f4b .stk-block-heading__text{font-size:16px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><strong>Flexibilidad<\/strong><\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-921bc2d\" data-block-id=\"921bc2d\"><p class=\"stk-block-text__text\">De corta duraci\u00f3n y en diversas modalidades (presencial, online o h\u00edbrida). Ideal para aprender sin interrumpir tu vida profesional.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-c466dd9\" data-block-id=\"c466dd9\"><style>.stk-c466dd9 .stk--block-align-c466dd9{align-items:center !important;}.stk-c466dd9 {box-shadow:0px 0px 10px 8px #f4f4f4 !important;padding-top:5% !important;padding-right:5% !important;padding-bottom:5% !important;padding-left:5% !important;margin-bottom:50px !important;}.stk-c466dd9-column{--stk-column-gap:35px !important;}@media screen and (max-width: 767px){.stk-c466dd9 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-c466dd9 stk-block-content stk-content-align stk-c466dd9-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4002da8\" data-v=\"4\" data-block-id=\"4002da8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4002da8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4002da8-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label aligncenter stk-block-icon-label stk-block stk-5d57d9b\" id=\"strong-empleabilidad-strong\" data-block-id=\"5d57d9b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-90ccf77\" data-block-id=\"90ccf77\"><style>.stk-90ccf77 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-90ccf77 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-90ccf77\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-90-ccf-77-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-90-ccf-77-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M156.6 384.9L125.7 354c-8.5-8.5-11.5-20.8-7.7-32.2c3-8.9 7-20.5 11.8-33.8L24 288c-8.6 0-16.6-4.6-20.9-12.1s-4.2-16.7 .2-24.1l52.5-88.5c13-21.9 36.5-35.3 61.9-35.3l82.3 0c2.4-4 4.8-7.7 7.2-11.3C289.1-4.1 411.1-8.1 483.9 5.3c11.6 2.1 20.6 11.2 22.8 22.8c13.4 72.9 9.3 194.8-111.4 276.7c-3.5 2.4-7.3 4.8-11.3 7.2v82.3c0 25.4-13.4 49-35.3 61.9l-88.5 52.5c-7.4 4.4-16.6 4.5-24.1 .2s-12.1-12.2-12.1-20.9V380.8c-14.1 4.9-26.4 8.9-35.7 11.9c-11.2 3.6-23.4 .5-31.8-7.8zM384 168a40 40 0 1 0 0-80 40 40 0 1 0 0 80z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-89bd60a\" id=\"strong-empleabilidad-strong\" data-block-id=\"89bd60a\"><style>.stk-89bd60a .stk-block-heading__text{font-size:16px !important;color:#fd6921 !important;}@media screen and (max-width: 1023px){.stk-89bd60a .stk-block-heading__text{font-size:16px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><strong>Empleabilidad<\/strong><\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cf25970\" data-block-id=\"cf25970\"><p class=\"stk-block-text__text\">Contenidos creados e impartidos por profesionales y expertos en la materia, pensando en su aplicaci\u00f3n inmediata.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-a57c11d\" data-block-id=\"a57c11d\"><style>.stk-a57c11d .stk--block-align-a57c11d{align-items:center !important;}.stk-a57c11d {box-shadow:0px 0px 10px 8px #f4f4f4 !important;padding-top:5% !important;padding-right:5% !important;padding-bottom:5% !important;padding-left:5% !important;margin-bottom:15px !important;}.stk-a57c11d-column{--stk-column-gap:35px !important;}@media screen and (max-width: 767px){.stk-a57c11d {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-a57c11d stk-block-content stk-content-align stk-a57c11d-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3bfecfc\" data-v=\"4\" data-block-id=\"3bfecfc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3bfecfc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3bfecfc-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label aligncenter stk-block-icon-label stk-block stk-420b283\" id=\"strong-certificacion-strong\" data-block-id=\"420b283\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-18f8001\" data-block-id=\"18f8001\"><style>.stk-18f8001 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-18f8001 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fd6921 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-18f8001\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-18-f-8001-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-18-f-8001-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M64 0C28.7 0 0 28.7 0 64V448c0 35.3 28.7 64 64 64H320c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64H64zm96 320h64c44.2 0 80 35.8 80 80c0 8.8-7.2 16-16 16H96c-8.8 0-16-7.2-16-16c0-44.2 35.8-80 80-80zm-32-96a64 64 0 1 1 128 0 64 64 0 1 1 -128 0zM144 64h96c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z\" \/><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2aede23\" id=\"strong-certificacion-strong\" data-block-id=\"2aede23\"><style>.stk-2aede23 .stk-block-heading__text{font-size:16px !important;color:#fd6921 !important;}@media screen and (max-width: 1023px){.stk-2aede23 .stk-block-heading__text{font-size:16px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\"><strong>Certificaci\u00f3n<\/strong><\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7a2805a\" data-block-id=\"7a2805a\"><p class=\"stk-block-text__text\">Avalado por la Universidad de La Laguna. Recibir\u00e1s un certificado oficial ECTS, v\u00e1lido en el Espacio Europeo de Educaci\u00f3n Superior.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-5374452\" id=\"comparte-esta-microcredencial\" data-block-id=\"5374452\"><style>.stk-5374452 {padding-right:12% !important;padding-left:12% !important;margin-bottom:50px !important;}.stk-5374452-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-5374452 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5374452-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-335769f\" data-v=\"4\" data-block-id=\"335769f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-335769f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-335769f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-831cb3a\" id=\"equipo-docente\" data-block-id=\"831cb3a\"><style>.stk-831cb3a .stk-block-heading__text{color:#fd6921 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Equipo docente<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-eb91c80\" data-block-id=\"eb91c80\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eb91c80-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0fb7fe0\" data-v=\"4\" data-block-id=\"0fb7fe0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0fb7fe0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0fb7fe0-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e5f65e9\" data-block-id=\"e5f65e9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e5f65e9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-faac7b5\" data-v=\"4\" data-block-id=\"faac7b5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-faac7b5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-faac7b5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-315eeab\" data-block-id=\"315eeab\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4606\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza.jpg\" width=\"1444\" height=\"1444\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza.jpg 1444w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-300x300.jpg 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-1024x1024.jpg 1024w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-150x150.jpg 150w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-768x768.jpg 768w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-12x12.jpg 12w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-200x200.jpg 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-600x600.jpg 600w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-375x375.jpg 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-750x750.jpg 750w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-1140x1140.jpg 1140w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Ramon_Mendoza-50x50.jpg 50w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1cd0453\" data-v=\"4\" data-block-id=\"1cd0453\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1cd0453-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1cd0453-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-6d0434b\" data-block-id=\"6d0434b\"><style>.stk-6d0434b {border-color:#dfdad1 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;padding-top:12px !important;padding-right:12px !important;padding-bottom:12px !important;padding-left:12px !important;margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1ab66f1\" id=\"sebastian-ramon-mendoza-torres\" data-block-id=\"1ab66f1\"><style>.stk-1ab66f1 .stk-block-heading__text{color:#000000 !important;font-weight:600 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 767px){.stk-1ab66f1 .stk-block-heading__text{font-size:15px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\">Sebasti\u00e1n Ram\u00f3n Mendoza Torres<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-f74aa05\" data-block-id=\"f74aa05\"><style>@media screen and (max-width: 767px){.stk-f74aa05 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f74aa05\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-74-aa-05-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-74-aa-05-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n  <circle cx=\"32\" cy=\"32\" r=\"32\" fill=\"#FD6921\" \/>\n  <path d=\"M26 22h16v16h-6v-7.17L24.83 42 22 39.17 33.17 28H26v-6z\" fill=\"#FFFFFF\" \/>\n<\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f6ae997\" data-block-id=\"f6ae997\"><p class=\"stk-block-text__text\">Consultor empresarial y vicepresidente del \u00f3rgano t\u00e9cnico de Marketing del Consejo General de Economistas de Espa\u00f1a, con amplia experiencia en estrategia, marketing y asesoramiento a empresas.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1242881\" data-v=\"4\" data-block-id=\"1242881\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1242881-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1242881-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-19a19c1\" data-block-id=\"19a19c1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4607\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1.jpg\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1.jpg 500w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1-300x300.jpg 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1-150x150.jpg 150w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1-12x12.jpg 12w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1-200x200.jpg 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1-375x375.jpg 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2026\/04\/Edgar-1-50x50.jpg 50w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-335053d\" data-v=\"4\" data-block-id=\"335053d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-335053d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-335053d-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-bde1d42\" data-block-id=\"bde1d42\"><style>.stk-bde1d42 {border-color:#dfdad1 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:1px !important;border-left-width:0px !important;padding-top:12px !important;padding-right:12px !important;padding-bottom:12px !important;padding-left:12px !important;margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f6a0560\" id=\"edgar-javier-sabina-del-castillo\" data-block-id=\"f6a0560\"><style>.stk-f6a0560 .stk-block-heading__text{color:#000000 !important;font-weight:600 !important;font-family:\"Montserrat\", Sans-serif !important;}@media screen and (max-width: 767px){.stk-f6a0560 .stk-block-heading__text{font-size:15px !important;}}<\/style><h4 class=\"stk-block-heading__text has-text-color\">Edgar Javier Sabina del Castillo<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-443ba7c\" data-block-id=\"443ba7c\"><style>@media screen and (max-width: 767px){.stk-443ba7c .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-443ba7c\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-443-ba-7-c-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-443-ba-7-c-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n  <circle cx=\"32\" cy=\"32\" r=\"32\" fill=\"#FD6921\" \/>\n  <path d=\"M26 22h16v16h-6v-7.17L24.83 42 22 39.17 33.17 28H26v-6z\" fill=\"#FFFFFF\" \/>\n<\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8522049\" data-block-id=\"8522049\"><p class=\"stk-block-text__text\">Profesor e investigador de Marketing en la Universidad de La Laguna, especializado en estrategia y comportamiento del consumidor, con experiencia en el sector agroalimentario y en emprendimiento.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-1f562b1\" id=\"comparte-esta-microcredencial\" data-block-id=\"1f562b1\"><style>.stk-1f562b1 {padding-right:12% !important;padding-left:12% !important;margin-bottom:50px !important;}.stk-1f562b1-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-1f562b1 {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1f562b1-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-eb56efe\" data-v=\"4\" data-block-id=\"eb56efe\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eb56efe-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eb56efe-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d8dba7b\" data-block-id=\"d8dba7b\"><style>.stk-d8dba7b .stk-img-wrapper{width:100% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-1788\" src=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color.png\" width=\"2560\" height=\"162\" srcset=\"https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color.png 2560w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-300x19.png 300w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-1024x65.png 1024w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-768x49.png 768w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-1536x97.png 1536w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-2048x130.png 2048w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-18x1.png 18w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-200x13.png 200w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-375x24.png 375w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-750x47.png 750w, https:\/\/www.ull.es\/formacion-permanente\/wp-content\/uploads\/2025\/12\/Logos_UE_microcredenciales___ULL_color-1140x72.png 1140w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-c7ca28a\" id=\"comparte-esta-microcredencial\" data-block-id=\"c7ca28a\"><style>.stk-c7ca28a {padding-right:12% !important;padding-left:12% !important;}.stk-c7ca28a-column{--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-c7ca28a {padding-right:5% !important;padding-left:5% !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c7ca28a-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-64303b6\" data-v=\"4\" data-block-id=\"64303b6\"><style>.stk-64303b6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-64303b6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-64303b6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f56551f\" id=\"comparte-esta-microcredencial\" data-block-id=\"f56551f\"><style>.stk-f56551f .stk-block-heading__text{color:#0f0e17 !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Comparte esta microcredencial<\/h2><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d382740\" data-v=\"4\" data-block-id=\"d382740\"><style>.stk-d382740 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d382740-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d382740-inner-blocks\">\n<div class=\"row\">\n    <div class=\"col-md-5 col-12 ms-auto text-end\"> <!-- Alineado a la derecha, ocupa todo en m\u00f3vil -->\n        <!-- Botones de compartir -->\n        <a href=\"#\" title=\"Compartir en Facebook\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-facebook-f\"><\/i>\n        <\/a>\n        <a href=\"#\" title=\"Compartir en LinkedIn\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-linkedin-in\"><\/i>\n        <\/a>\n        <a href=\"#\" title=\"Compartir en Telegram\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-telegram-plane\"><\/i>\n        <\/a>\n        <a href=\"#\" title=\"Compartir en WhatsApp\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fab fa-whatsapp\"><\/i>\n        <\/a>\n<!-- Email: ahora como enlace normal (sin window.open ni onclick) -->\n        <a href=\"#\" title=\"Compartir por email\" class=\"share-btn\" target=\"_blank\" rel=\"noopener\">\n            <i class=\"fas fa-envelope\"><\/i>\n        <\/a>\n    <\/div>\n<\/div>\n\n<style>\n    .share-btn {\n        display: inline-flex;\n        align-items: center;\n        justify-content: center;\n        width: 40px;\n        height: 40px;\n        color: white;\n        padding-top: 5px !important;\n        padding-right: 5px !important;\n        padding-bottom: 5px !important;\n        padding-left: 5px !important;\n        background: #fd6921 !important;\n        border-top-left-radius: 5px !important;\n        border-top-right-radius: 5px !important;\n        border-bottom-right-radius: 5px !important;\n        border-bottom-left-radius: 5px !important;\n    }\n\n    .share-btn:hover {\n        background-color: #fd6921;       \/* naranja un poco m\u00e1s oscuro al pasar el rat\u00f3n *\/\n        transform: translateY(-2px);\n        color: white;\n        text-decoration: none;\n        box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n    }\n\n    .share-btn:active {\n        background-color: #fd6921;       \/* naranja un poco m\u00e1s oscuro al pasar el rat\u00f3n *\/\n        transform: translateY(-2px);\n        color: white;\n        text-decoration: none;\n        box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n    }\n\n    .share-btn i {\n        line-height: 1;\n        font-size: 25px;\n    }\n\n    @media (max-width: 576px) {\n        .share-btn {\n            width: 36px;\n            height: 36px;\n            font-size: 1rem;\n            margin-left: 6px;\n        }\n    }\n<\/style>\n\n\n\n\/\/ Variables comunes (mejoramos el encoding para email)\nconst pageUrl = window.location.href;\nconst pageTitle = document.title;\n\n\/\/ Funciones de compartir (las de redes con window.open siguen iguales, pero agregamos return false para evitar salto de p\u00e1gina)\nfunction shareFacebook() {\n    window.open(`https:\/\/www.facebook.com\/sharer\/sharer.php?u=${encodeURIComponent(pageUrl)}`, &#8216;_blank&#8217;, &#8216;width=600,height=400&#8217;);\n}\nfunction shareLinkedIn() {\n    window.open(`https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=${encodeURIComponent(pageUrl)}`, &#8216;_blank&#8217;, &#8216;width=600,height=500&#8217;);\n}\nfunction shareTelegram() {\n    window.open(`https:\/\/t.me\/share\/url?url=${encodeURIComponent(pageUrl)}&amp;text=${encodeURIComponent(pageTitle)}`, &#8216;_blank&#8217;, &#8216;width=600,height=400&#8217;);\n}\nfunction shareWhatsApp() {\n    window.open(`https:\/\/api.whatsapp.com\/send?text=${encodeURIComponent(pageTitle + &#8216; &#8216; + pageUrl)}`, &#8216;_blank&#8217;);\n}\n\n\/\/ Funci\u00f3n para compartir por email (copia al portapapeles + fallback Gmail)\nfunction shareByEmail() {\n    const pageUrl = window.location.href;\n    const pageTitle = document.title.trim();\n\n    \/\/ Texto listo para pegar en email (con salto de l\u00ednea)\n    const emailText = `${pageTitle}\\n${pageUrl}\\n\\nTe comparto este art\u00edculo interesante.`;\n\n    \/\/ Intentamos copiar al portapapeles\n    if (navigator.clipboard &amp;&amp; navigator.clipboard.writeText) {\n        navigator.clipboard.writeText(emailText).then(() =&gt; {\n            \/\/ Mensaje de \u00e9xito (puedes usar alert, toast o un div temporal)\n            alert(&#8216;\u00a1Enlace copiado al portapapeles!\\nP\u00e9galo en tu email (Ctrl+V).&#8217;);\n        }).catch(err =&gt; {\n            console.error(&#8216;Error al copiar:&#8217;, err);\n            fallbackToGmail();\n        });\n    } else {\n        \/\/ Si no soporta clipboard (navegadores muy viejos)\n        fallbackToGmail();\n    }\n}\n\nfunction fallbackToGmail() {\n    const pageUrl = encodeURIComponent(window.location.href);\n    const pageTitle = encodeURIComponent(document.title);\n    const body = encodeURIComponent(document.title + &#8216;\\n&#8217; + window.location.href + &#8216;\\n\\nTe comparto esto:&#8217;);\n\n    \/\/ Abre compose de Gmail\n    window.open(`https:\/\/mail.google.com\/mail\/?view=cm&amp;fs=1&amp;su=${pageTitle}&amp;body=${body}`, &#8216;_blank&#8217;, &#8216;width=800,height=600&#8217;);\n}\n\n\n<!-- Font Awesome (si no lo tienes ya cargado en todo el sitio, mantenlo) -->\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Presentation Academic Program Teaching Staff Enrollment Presentation Academic Program Teaching Staff Enrollment Marketing for SMEs and the Self-Employed General Description This micro-credential equips students to design viable and sustainable marketing strategies for small businesses, defining differentiated value propositions in competitive markets. 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