{"id":54337,"date":"2026-01-22T09:54:44","date_gmt":"2026-01-22T09:54:44","guid":{"rendered":"https:\/\/www.ull.es\/portal\/agenda\/evento\/rotaractalks-estrategia-de-marca-y-monetizacion\/"},"modified":"2026-01-22T09:54:44","modified_gmt":"2026-01-22T09:54:44","slug":"rotaractalks-estrategia-de-marca-y-monetizacion","status":"publish","type":"tribe_events","link":"https:\/\/www.ull.es\/portal\/agenda\/fr\/evento\/rotaractalks-estrategia-de-marca-y-monetizacion\/","title":{"rendered":"RotaracTalks : Strat\u00e9gie de marque et de mon\u00e9tisation"},"content":{"rendered":"<p>Suite \u00e0 l&#039;accord sign\u00e9 entre l&#039;Universit\u00e9 de La Laguna et l&#039;association \u00e0 but non lucratif Rotaract Club La Laguna, la quatri\u00e8me \u00e9dition des RotaracTalks aura lieu jeudi prochain, le 29 janvier. Ces conf\u00e9rences porteront sur le th\u00e8me \u00ab\u00a0Strat\u00e9gie de marque et mon\u00e9tisation\u00a0\u00bb. Cet \u00e9v\u00e9nement s&#039;inscrit dans le cadre du programme Rotaract Talks, une initiative visant \u00e0 inspirer et motiver les \u00e9tudiants, les jeunes professionnels et la communaut\u00e9 dans son ensemble.<\/p>\n<p>Trois pr\u00e9sentations, d&#039;une dur\u00e9e maximale de 20 minutes chacune, offriront aux participants une occasion unique de tirer profit de l&#039;exp\u00e9rience de professionnels reconnus dans ce domaine. L&#039;\u00e9v\u00e9nement accueillera trois conf\u00e9renciers de haut niveau\u00a0:<\/p>\n<ul>\n<li>Joaqu\u00edn Danvila, expert en marketing num\u00e9rique et responsable du d\u00e9partement de formation et de d\u00e9veloppement num\u00e9rique de l&#039;Institut d&#039;\u00e9tudes boursi\u00e8res, pr\u00e9sentera une conf\u00e9rence sur le th\u00e8me de la marque personnelle et de la communication dans les environnements num\u00e9riques.<\/li>\n<li>Sonnia Chinea, directrice du rectorat de l&#039;Universit\u00e9 de La Laguna et professeure de journalisme de recherche au sein du groupe de recherche en communication, journalisme, technologies \u00e9mergentes et intelligence artificielle, pr\u00e9sentera une communication intitul\u00e9e\u00a0: \u00ab\u00a0Ce n&#039;est pas votre CV\u00a0: c&#039;est votre histoire. Image de marque personnelle et communication \u00e0 l&#039;\u00e8re du bruit ambiant.\u00a0\u00bb.<\/li>\n<li>Pilar Luis Hern\u00e1ndez, PDG et fondatrice d&#039;Axionnet. Ing\u00e9nieure en informatique, titulaire d&#039;un MBA et sp\u00e9cialiste du commerce num\u00e9rique et de l&#039;e-commerce. Sa pr\u00e9sentation portera sur le th\u00e8me\u00a0: \u00ab\u00a0La marque personnelle strat\u00e9gique\u00a0: un atout invisible pour le chiffre d&#039;affaires\u00a0\u00bb.<\/li>\n<\/ul>\n<p>Cet \u00e9v\u00e9nement se d\u00e9roulera dans un environnement convivial et participatif, permettant aux participants d&#039;interagir directement avec les intervenants et d&#039;apprendre de premi\u00e8re main les cl\u00e9s d&#039;un leadership r\u00e9ussi.<\/p>\n<p><a href=\"https:\/\/forms.office.com\/e\/0VrvMnHFBQ\" target=\"_blank\" rel=\"noopener\">Inscription<\/a><\/p>\n<p>Les inscriptions sont ouvertes et les places sont limit\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"<p>Continuando con el desarrollo del convenio firmado entre la Universidad de\u00a0 Laguna y la Asociaci\u00f3n sin \u00e1nimo de lucro Rotaract Club La Laguna, se desarrollar\u00e1 el pr\u00f3ximo jueves 29 de&#8230;<\/p>","protected":false},"author":10,"featured_media":54338,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[249,252,251,253],"class_list":["post-54337","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-destacado-ull","tribe_events_cat-perfil-estudiante","tribe_events_cat-perfiles","tribe_events_cat-portada-ull","cat_destacado-ull","cat_perfil-estudiante","cat_perfiles","cat_portada-ull"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events\/54337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/users\/10"}],"version-history":[{"count":0,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events\/54337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/media\/54338"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/media?parent=54337"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tags?post=54337"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events_cat?post=54337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}