{"id":56013,"date":"2026-10-06T11:39:36","date_gmt":"2026-10-06T11:39:36","guid":{"rendered":"https:\/\/www.ull.es\/portal\/agenda\/evento\/i-international-wine-marketing-workshop-la-palma-2026\/"},"modified":"2026-10-06T11:39:36","modified_gmt":"2026-10-06T11:39:36","slug":"i-international-wine-marketing-workshop-la-palma-2026","status":"publish","type":"tribe_events","link":"https:\/\/www.ull.es\/portal\/agenda\/fr\/evento\/i-international-wine-marketing-workshop-la-palma-2026\/","title":{"rendered":"I Atelier international de marketing du vin. La Palma 2026"},"content":{"rendered":"

Il \u00abI Atelier international de marketing du vin. La Palma 2026\u00bb <\/em>Elle se tiendra au centre d'accueil des visiteurs du volcan San Antonio, dans la municipalit\u00e9 de Fuencaliente, les 12 et 13 novembre 2026, dans le cadre de \u201cUniversit\u00e9 d'automne de La Palma 2026<\/a>\u201d.<\/p>\n

Cette activit\u00e9 vise \u00e0 appr\u00e9hender le marketing du vin comme une discipline ax\u00e9e sur l'analyse, la construction d'une marque, le storytelling et l'exp\u00e9rience, au-del\u00e0 de sa seule dimension de production. Les participants d\u00e9couvriront les recherches universitaires actuelles sur le comportement des consommateurs de vin, analyseront les exp\u00e9riences \u0153notouristiques (domaine viticole, vignoble, d\u00e9gustation) en tant qu'objets d'\u00e9tude en marketing et communication, et \u00e9valueront les \u00eeles Canaries, avec leurs c\u00e9pages uniques et leur identit\u00e9 territoriale, comme \u00e9tude de cas en marketing territorial.<\/p>\n

Destin\u00e9 aux \u00e9tudiants universitaires, en particulier ceux de la Facult\u00e9 d'\u00e9conomie, de commerce et de tourisme et des domaines connexes (\u00e9conomie, commerce, tourisme, design, communication) ; au personnel enseignant et de recherche ; aux professionnels du secteur vitivinicole et de la gestion de destinations ; et au grand public int\u00e9ress\u00e9 par le marketing et la communication du vin.<\/p>\n

Directeur acad\u00e9mique\u00a0: Edgar Javier Sabina del Castillo. Professeur adjoint, D\u00e9partement d\u2019administration des affaires et d\u2019histoire \u00e9conomique, Universit\u00e9 de La Laguna.<\/p>\n

CERTIFICAT DE PR\u00c9SENCE, DE COMP\u00c9TENCE ET DE RECONNAISSANCE PAR CR\u00c9DITS ECTS<\/strong><\/p>\n

L\u2019Universit\u00e9 de La Laguna, par l\u2019interm\u00e9diaire du Vice-Rectorat \u00e0 la Culture et \u00e0 la Formation Universitaire, d\u00e9livrera une attestation de pr\u00e9sence \u00e0 tous les \u00e9tudiants ayant assist\u00e9 \u00e0 au moins 801 heures de cours en pr\u00e9sentiel (TP3T). De m\u00eame, les \u00e9tudiants ayant valid\u00e9 leur travail personnel recevront une attestation de pr\u00e9sence et de r\u00e9ussite, reconnue comme cr\u00e9dit ECTS.<\/p>\n

D\u00e9couvrez le programme et inscrivez-vous ici.<\/u><\/strong><\/a><\/p>\n

Les personnes souhaitant recevoir un certificat doivent \u00e9galement s'inscrire ici.<\/strong><\/a><\/p>\n

Contact:\u00a0<\/strong>extuni@ull.es<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Le \u00ab 1er atelier international de marketing du vin. La Palma 2026 \u00bb se tiendra au centre d\u2019accueil des visiteurs du volcan San Antonio, dans la municipalit\u00e9 de Fuencaliente, les 12 et 13\u2026<\/p>","protected":false},"author":8,"featured_media":53093,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[283,497,285,286,498,287],"tribe_events_cat":[290,289,249,252,251,499],"class_list":["post-56013","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-alumnado-ull","tag-cursos-la-palma","tag-cursos-ull","tag-extension-universitaria-ull","tag-formacion-la-palma","tag-seminarios-ull","tribe_events_cat-actividades-de-extension","tribe_events_cat-cursos-de-extension","tribe_events_cat-destacado-ull","tribe_events_cat-perfil-estudiante","tribe_events_cat-perfiles","tribe_events_cat-universidad-de-la-palma","cat_actividades-de-extension","cat_cursos-de-extension","cat_destacado-ull","cat_perfil-estudiante","cat_perfiles","cat_universidad-de-la-palma"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events\/56013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":0,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events\/56013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/media\/53093"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/media?parent=56013"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tags?post=56013"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.ull.es\/portal\/agenda\/fr\/wp-json\/wp\/v2\/tribe_events_cat?post=56013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}