{"id":23013,"global_id":"www.ull.es\/portal\/agenda?id=23013","global_id_lineage":["www.ull.es\/portal\/agenda?id=23013"],"author":"43","status":"publish","date":"2022-02-24 12:42:55","date_utc":"2022-02-24 12:42:55","modified":"2022-03-07 11:27:09","modified_utc":"2022-03-07 11:27:09","url":"https:\/\/www.ull.es\/portal\/agenda\/evento\/planificacion-de-destinos-turisticos-mediante-herramientas-digitales-2\/","rest_url":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/events\/23013","title":"Planificaci\u00f3n de destinos tur\u00edsticos mediante herramientas digitales","description":"<p>Curso de Extensi\u00f3n Universitaria organizado por el Vicerrectorado de Cultura, Participaci\u00f3n Social y Campus Ofra y La Palma en colaboraci\u00f3n con el<strong> Ayuntamiento de Santiago del Teide<\/strong>, dentro de la programaci\u00f3n de la convocatoria de Cursos de Extensi\u00f3n Universitaria en el \u00e1mbito municipal\u00a0<a href=\"https:\/\/www.ull.es\/cultura\/cursos-extension-universitaria\/cursos-de-ayuntamientos\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\">\u201cAyuntamientos 2022\u201d<\/a>, que se celebrar\u00e1 en\u00a0<strong>modalidad online <\/strong>los d\u00edas <strong>7, 8, 9 y 10 de junio de 2022<\/strong>.<\/p>\n<p>Objetivos:<\/p>\n<ul>\n<li>Comprender el rol de la web y las redes sociales digitales en los procesos de comunicaci\u00f3n y marketing digital del sector tur\u00edstico.<\/li>\n<li>Conocer, mediante la pr\u00e1ctica, los principales recursos y herramientas de presencia online en web y redes sociales que mayor impacto tienen en el turismo.<\/li>\n<li>Facilitar al alumnado las capacidades necesarias para crear, desarrollar y mantener una presencia en Internet de forma eficaz.<\/li>\n<li>Conocer las principales tecnolog\u00edas disruptivas de aplicaci\u00f3n presente y futuras que habilitan la transformaci\u00f3n digital en el sector.<\/li>\n<\/ul>\n<p>Metodolog\u00eda docente:<\/p>\n<p>El curso est\u00e1 organizado en sesiones de naturaleza te\u00f3ricas y pr\u00e1cticas. En su doble naturaleza te\u00f3rico-pr\u00e1ctica la ense\u00f1anza se desarrolla a partir de explicaciones detalladas de la teor\u00eda para ser aplicada a los supuestos pr\u00e1cticos planteados. En cada sesi\u00f3n el profesorado realiza una exposici\u00f3n oral de la parte te\u00f3rica para posteriormente plantear los supuestos pr\u00e1cticos sobre los que trabajar durante la sesi\u00f3n con el alumnado. Con ello se pretende potenciar y mejorar las habilidades de an\u00e1lisis y comunicaci\u00f3n del estudiantado a trav\u00e9s de una din\u00e1mica activa de participaci\u00f3n. Adem\u00e1s, se propone el uso de foros abiertos para el alumnado y docentes en los que debatir y proponer temas relacionados con la transformaci\u00f3n digital del sector tur\u00edstico y sus implicaciones.<\/p>\n<p>Dirigido a:<\/p>\n<ul>\n<li>Estudiantes y personas involucradas en el sector tur\u00edstico que deseen adquirir competencias tecnol\u00f3gicas y en transformaci\u00f3n digital.<\/li>\n<li>Empresarios y\/o responsables del sector tur\u00edstico y aut\u00f3nomos que quieren adquirir capacidades en web y redes sociales y gesti\u00f3n de informaci\u00f3n digital del sector.<\/li>\n<li>Personas y profesionales interesados en introducirse en las posibilidades de desarrollo de su imagen como destino tur\u00edstico y la gesti\u00f3n de la reputaci\u00f3n on-line.<\/li>\n<li>Personas interesadas en el mundo de la transformaci\u00f3n digital y entornos digitales aplicados al turismo a trav\u00e9s de tecnolog\u00edas disruptivas.<\/li>\n<\/ul>\n<p>Dirige: Christopher Juan Exp\u00f3sito Izquierdo. Profesor Ayudante Doctor del Departamento de Ingenier\u00eda Inform\u00e1tica y de Sistemas de la ULL.<\/p>\n<p><strong>CERTIFICADO DE ASISTENCIA, APTITUD Y RECONOCIMIENTO POR CR\u00c9DITO ECTS<\/strong><\/p>\n<p>La ULL, a trav\u00e9s del Vicerrectorado de Cultura, Participaci\u00f3n Social y Campus Ofra y La Palma, emitir\u00e1 un certificado de asistencia a todas aquellas personas que asistan a un m\u00ednimo del 80% de las horas lectivas presenciales. Asimismo, aquellas personas que superen el trabajo aut\u00f3nomo del alumnado, recibir\u00e1n un certificado de asistencia y aprovechamiento, reconocible a su vez por un cr\u00e9dito ECTS.<\/p>\n<p><a href=\"https:\/\/sede.fg.ull.es\/es\/curso\/detalle\/a22020059\/planificacion-de-destinos-turisticos-mediante-herramientas-digitales\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener\"><strong><u>Consulta el programa e inscr\u00edbete aqu\u00ed.<\/u><\/strong><\/a><\/p>\n<p><strong>Contacto: 922 319 616 \/ 922 319 626 \u2013\u00a0<\/strong><a href=\"mailto:extuni@ull.edu.es\" target=\"_blank\" rel=\"noopener\"><strong>extuni@ull.es<\/strong><\/a><\/p>","excerpt":"","slug":"planificacion-de-destinos-turisticos-mediante-herramientas-digitales-2","image":{"url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1.png","id":23014,"extension":"png","width":700,"height":350,"sizes":{"medium":{"width":300,"height":150,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-300x150.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-150x150.png"},"mug-shot":{"width":150,"height":250,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-150x250.png"},"sidebar":{"width":375,"height":188,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-375x188.png"},"half":{"width":375,"height":188,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-375x188.png"},"thimble":{"width":50,"height":50,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-50x50.png"},"thumbnail-large":{"width":300,"height":300,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-300x300.png"},"rss":{"width":108,"height":81,"mime-type":"image\/png","url":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1-108x81.png"}}},"all_day":true,"start_date":"2022-06-07 00:00:00","start_date_details":{"year":"2022","month":"06","day":"07","hour":"00","minutes":"00","seconds":"00"},"end_date":"2022-06-07 23:59:59","end_date_details":{"year":"2022","month":"06","day":"07","hour":"23","minutes":"59","seconds":"59"},"utc_start_date":"2022-06-07 00:00:00","utc_start_date_details":{"year":"2022","month":"06","day":"07","hour":"00","minutes":"00","seconds":"00"},"utc_end_date":"2022-06-07 23:59:59","utc_end_date_details":{"year":"2022","month":"06","day":"07","hour":"23","minutes":"59","seconds":"59"},"timezone":"UTC+0","timezone_abbr":"UTC+0","cost":"","cost_details":{"currency_symbol":"","currency_position":"prefix","values":[]},"website":"https:\/\/www.ull.es\/cultura\/cursos-extension-universitaria\/","show_map":false,"show_map_link":false,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Actividades de Extensi\u00f3n","slug":"actividades-de-extension","term_group":0,"term_taxonomy_id":472,"taxonomy":"tribe_events_cat","description":"","parent":468,"count":1633,"filter":"raw","id":472,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/472","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/468"}},{"name":"Cursos de Ayuntamientos","slug":"cursos-de-ayuntamientos","term_group":0,"term_taxonomy_id":469,"taxonomy":"tribe_events_cat","description":"","parent":468,"count":207,"filter":"raw","id":469,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/469","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/468"}},{"name":"Destacado ULL","slug":"destacado-ull","term_group":0,"term_taxonomy_id":4,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":4563,"filter":"raw","id":4,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/4","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"Perfil Estudiante","slug":"perfil-estudiante","term_group":0,"term_taxonomy_id":186,"taxonomy":"tribe_events_cat","description":"","parent":185,"count":2738,"filter":"raw","id":186,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/186","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/categories\/185"}}],"tags":[{"name":"alumnado ULL","slug":"alumnado-ull","term_group":0,"term_taxonomy_id":4259,"taxonomy":"post_tag","description":"","parent":0,"count":1169,"filter":"raw","id":4259,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/4259","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"cursos Santiago del Teide","slug":"cursos-santiago-del-teide","term_group":0,"term_taxonomy_id":4475,"taxonomy":"post_tag","description":"","parent":0,"count":19,"filter":"raw","id":4475,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/4475","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"Cursos ULL","slug":"cursos-ull","term_group":0,"term_taxonomy_id":977,"taxonomy":"post_tag","description":"","parent":0,"count":1427,"filter":"raw","id":977,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/977","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"Destinos tur\u00edsticos","slug":"destinos-turisticos","term_group":0,"term_taxonomy_id":1260,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw","id":1260,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/1260","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"Extensi\u00f3n Universitaria ULL","slug":"extension-universitaria-ull","term_group":0,"term_taxonomy_id":3812,"taxonomy":"post_tag","description":"","parent":0,"count":1379,"filter":"raw","id":3812,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/3812","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"herramientas digitales","slug":"herramientas-digitales","term_group":0,"term_taxonomy_id":4476,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","id":4476,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/4476","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"Santiago del Teide","slug":"santiago-del-teide","term_group":0,"term_taxonomy_id":2408,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw","id":2408,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/2408","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"turismo inteligente","slug":"turismo-inteligente","term_group":0,"term_taxonomy_id":4462,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","id":4462,"urls":{"self":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags\/4462","collection":"https:\/\/www.ull.es\/portal\/agenda\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":4260,"author":"43","status":"publish","date":"2017-11-23 09:48:02","date_utc":"2017-11-23 09:48:02","modified":"2020-04-14 20:12:58","modified_utc":"2020-04-14 20:12:58","url":"https:\/\/www.ull.es\/portal\/agenda\/local\/curso-online\/","venue":"Formaci\u00f3n online","slug":"curso-online","json_ld":{"@type":"Place","name":"Formaci\u00f3n online","description":"","url":"https:\/\/www.ull.es\/portal\/agenda\/local\/curso-online\/","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"show_map":false,"show_map_link":true,"global_id":"www.ull.es\/portal\/agenda?id=4260","global_id_lineage":["www.ull.es\/portal\/agenda?id=4260"]},"organizer":[{"id":1132,"author":"21","status":"publish","date":"2017-03-27 12:15:57","date_utc":"2017-03-27 12:15:57","modified":"2023-05-02 10:28:59","modified_utc":"2023-05-02 10:28:59","url":"https:\/\/www.ull.es\/portal\/agenda\/organizador\/vicerrectorado-de-relaciones-con-la-sociedad-2\/","organizer":"Vicerrectorado de Cultura y Extensi\u00f3n Universitaria","slug":"vicerrectorado-de-relaciones-con-la-sociedad-2","json_ld":{"@type":"Person","name":"Vicerrectorado de Cultura y Extensi\u00f3n Universitaria","description":"","url":"https:\/\/www.ull.es\/portal\/agenda\/organizador\/vicerrectorado-de-relaciones-con-la-sociedad-2\/","telephone":"","email":"","sameAs":""},"global_id":"www.ull.es\/portal\/agenda?id=1132","global_id_lineage":["www.ull.es\/portal\/agenda?id=1132"]},{"id":6032,"author":"43","status":"publish","date":"2018-04-03 09:50:47","date_utc":"2018-04-03 09:50:47","modified":"2018-04-03 09:50:47","modified_utc":"2018-04-03 09:50:47","url":"https:\/\/www.ull.es\/portal\/agenda\/organizador\/ayuntamiento-de-santiago-del-teide-2\/","organizer":"Ayuntamiento de Santiago del Teide","slug":"ayuntamiento-de-santiago-del-teide-2","website":"http:\/\/www.santiagodelteide.org\/","json_ld":{"@type":"Person","name":"Ayuntamiento de Santiago del Teide","description":"","url":"https:\/\/www.ull.es\/portal\/agenda\/organizador\/ayuntamiento-de-santiago-del-teide-2\/","telephone":"","email":"","sameAs":"http:\/\/www.santiagodelteide.org\/"},"global_id":"www.ull.es\/portal\/agenda?id=6032","global_id_lineage":["www.ull.es\/portal\/agenda?id=6032"]}],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Planificaci\u00f3n de destinos tur\u00edsticos mediante herramientas digitales","description":"&lt;p&gt;Curso de Extensi\u00f3n Universitaria organizado por el Vicerrectorado de Cultura, Participaci\u00f3n Social y Campus Ofra y La Palma en colaboraci\u00f3n con el Ayuntamiento de Santiago del Teide, dentro de la programaci\u00f3n de la convocatoria de Cursos de Extensi\u00f3n Universitaria en el \u00e1mbito municipal\u00a0\u201cAyuntamientos 2022\u201d, que se celebrar\u00e1 en\u00a0modalidad online los d\u00edas 7, 8, 9 y...&lt;\/p&gt;\\n","image":"https:\/\/www.ull.es\/portal\/agenda\/wp-content\/uploads\/sites\/12\/2022\/02\/Banner-SantiagodelTeide-1.png","url":"https:\/\/www.ull.es\/portal\/agenda\/evento\/planificacion-de-destinos-turisticos-mediante-herramientas-digitales-2\/","startDate":"2022-06-07T00:00:00+00:00","endDate":"2022-06-07T23:59:59+00:00","location":{"@type":"Place","name":"Formaci\u00f3n online","description":"","url":"https:\/\/www.ull.es\/portal\/agenda\/local\/curso-online\/","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"Vicerrectorado de Cultura y Extensi\u00f3n Universitaria","description":"","url":"https:\/\/www.ull.es\/portal\/agenda\/organizador\/vicerrectorado-de-relaciones-con-la-sociedad-2\/","telephone":"","email":"","sameAs":""}}}