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Desglosaremos las claves de esta transformaci\u00f3n:<\/p>\n<ul>\n<li>Adopci\u00f3n y reto cultural: C\u00f3mo abordar la IA en la organizaci\u00f3n y por qu\u00e9 el desaf\u00edo principal es cultural y no tecnol\u00f3gico. \u2699 El programa Genia: La transici\u00f3n de una cartera de casos de uso a un sistema unificado de servicios de IA para todas las empresas del grupo.<\/li>\n<li>El salto a la IA ag\u00e9ntica: Qu\u00e9 implica evolucionar hacia agentes aut\u00f3nomos integrando personas, procesos, datos y gobernanza.<\/li>\n<li>El dato como cimiento: El papel estrat\u00e9gico de los datos (incluidos datos abiertos y compartidos) como base de cualquier iniciativa.<\/li>\n<li>Medici\u00f3n del valor real: C\u00f3mo evaluar y medir el impacto econ\u00f3mico directo de la IA en el negocio. Descubre c\u00f3mo construir una estrategia de IA s\u00f3lida y orientada a resultados mediante un enfoque 100% pr\u00e1ctico, apoyado en ejemplos reales de sectores como turismo, construcci\u00f3n, industria y servicios corporativos.<\/li>\n<\/ul>\n<p><strong>Ponente:<\/strong> Aday Hern\u00e1ndez Vieira \u2013 Chief Data Officer (CDO) en Grupo Satocan<\/p>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSe7PCoWWKAdzkMaYxzfj2WAR57QNIw9DH1zl1_EnSfkFzsAqw\/viewform?usp=send_form\" target=\"_blank\" rel=\"noopener\"> Inscripci\u00f3n gratuita<\/a> (le llegar\u00e1 el enlace al correo 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