{"id":50548,"date":"2026-10-06T11:39:36","date_gmt":"2026-10-06T11:39:36","guid":{"rendered":"https:\/\/www.ull.es\/portal\/agenda\/?post_type=tribe_events&#038;p=50548"},"modified":"2026-10-06T11:40:11","modified_gmt":"2026-10-06T11:40:11","slug":"i-international-wine-marketing-workshop-la-palma-2026","status":"publish","type":"tribe_events","link":"https:\/\/www.ull.es\/portal\/agenda\/evento\/i-international-wine-marketing-workshop-la-palma-2026\/","title":{"rendered":"I International Wine Marketing Workshop. La Palma 2026"},"content":{"rendered":"<p>El <em>\u00abI International Wine Marketing Workshop. La Palma 2026\u00bb <\/em>se celebrar\u00e1 en el Centro de Visitantes Volc\u00e1n de San Antonio en el municipio de Fuencaliente los d\u00edas 12 y 13 de noviembre de 2026 en el marco de la \u201c<a href=\"https:\/\/www.ull.es\/cultura\/cursos-extension-universitaria\/universidad-de-otono-invierno-de-la-palma\/\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener\">Universidad de Oto\u00f1o de La Palma 2026<\/a>\u201d.<\/p>\n<p>El objetivo de la actividad es el comprender el marketing del vino como disciplina centrada en el an\u00e1lisis, la marca, el relato y la experiencia, m\u00e1s all\u00e1 de su dimensi\u00f3n productiva. Conocer la investigaci\u00f3n acad\u00e9mica actual sobre comportamiento del consumidor de vino. Analizar las experiencias enotur\u00edsticas (bodega, vi\u00f1edo, cata) como objetos de estudio del marketing y la comunicaci\u00f3n. Valorar el caso canario, con sus variedades singulares y su identidad territorial, como laboratorio de marketing de territorio.<\/p>\n<p>Dirigido al alumnado universitario, especialmente de las titulaciones de la Facultad de Econom\u00eda, Empresa y Turismo y de \u00e1reas afines (econom\u00eda, empresa, turismo, dise\u00f1o, comunicaci\u00f3n); personal docente e investigador; profesionales del sector vitivin\u00edcola y de la gesti\u00f3n de destinos; y p\u00fablico general interesado en el marketing y la comunicaci\u00f3n del vino.<\/p>\n<p>Direcci\u00f3n acad\u00e9mica: Edgar Javier Sabina del Castillo. Profesor Ayudante Doctor, Departamento de Direcci\u00f3n de Empresas e Historia Econ\u00f3mica de la Universidad de La Laguna.<\/p>\n<p><strong>CERTIFICADO DE ASISTENCIA, APTITUD Y RECONOCIMIENTO POR CR\u00c9DITO ECTS<\/strong><\/p>\n<p>La Universidad de La Laguna, a trav\u00e9s del Vicerrectorado de Cultura y Extensi\u00f3n Universitaria, emitir\u00e1 un certificado de asistencia a todas aquellas personas que asistan a un m\u00ednimo del 80% de las horas lectivas presenciales. Asimismo, aquellas personas que superen el trabajo aut\u00f3nomo del alumnado, recibir\u00e1n un certificado de asistencia y aprovechamiento, reconocible a su vez por un cr\u00e9dito ECTS.<\/p>\n<p><a href=\"https:\/\/winemarketingworkshop.com\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><strong><u>Consulta el programa e inscr\u00edbete aqu\u00ed.<\/u><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/sede.fg.ull.es\/es\/curso\/detalle?code=a26020264&amp;name=i-international-wine-marketing-workshop-la-palma-2026&amp;query=%3Fcode%3DA26020264\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><strong>Las personas que deseen un certificado deben, adem\u00e1s, inscribirse aqu\u00ed.<\/strong><\/a><\/p>\n<p><strong>Contacto:\u00a0<\/strong><a href=\"mailto:extuni@ull.edu.es\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><strong>extuni@ull.es<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00abI International Wine Marketing Workshop. La Palma 2026\u00bb se celebrar\u00e1 en el Centro de Visitantes Volc\u00e1n de San Antonio en el municipio de Fuencaliente los d\u00edas 12 y 13 de noviembre de 2026 en el marco de la \u201cUniversidad de Oto\u00f1o de La Palma 2026\u201d. El objetivo de la actividad es el comprender el&#8230;<\/p>\n","protected":false},"author":43,"featured_media":50550,"comment_status":"closed","ping_status":"closed","template":"","tags":[4259,4716,977,3812,4717,3751],"tribe_events_cat":[472,4,186,1554],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I International Wine Marketing Workshop. 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