{"id":33761,"date":"2024-07-12T11:34:38","date_gmt":"2024-07-12T11:34:38","guid":{"rendered":"https:\/\/www.ull.es\/portal\/hipotesis\/?p=33761"},"modified":"2024-12-12T09:46:26","modified_gmt":"2024-12-12T09:46:26","slug":"historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico","status":"publish","type":"post","link":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/","title":{"rendered":"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33761\" class=\"elementor elementor-33761\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5e108d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5e108d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aac84d\" data-id=\"7aac84d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e2472f elementor-widget elementor-widget-image\" data-id=\"8e2472f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"600\" src=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1.jpg\" class=\"attachment-full size-full wp-image-41946\" alt=\"\" srcset=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1.jpg 1600w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-300x113.jpg 300w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-1024x384.jpg 1024w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-768x288.jpg 768w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-1536x576.jpg 1536w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-375x141.jpg 375w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-750x281.jpg 750w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/10\/hipotesis_16-1-1140x428.jpg 1140w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9783bf2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9783bf2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49810a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49810a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1c65da8\" data-id=\"1c65da8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c53765 elementor-widget elementor-widget-text-editor\" data-id=\"5c53765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<blockquote><h1 style=\"margin-top: 0px\"><span style=\"color: #2c284d\"><span style=\"font-weight: 400\">Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico<\/span><\/span><\/h1><\/blockquote><div style=\"font-family: ArgentumSans, sans-serif\"><div style=\"width: 455px\"><p style=\"line-height: 32px\"><span style=\"color: #e4cac8\">lunes 8 de enero de 2024 &#8211; 00:00 GMT+0000<\/span><\/p><p><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/Historias-que-transforman-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/Historias-que-transforman-1-860x1024.png\" alt=\"\" width=\"860\" height=\"1024\" \/><\/a><\/p><\/div><div>\u00a0<\/div><div style=\"width: 325px\"><div style=\"margin-bottom: 13.5px;line-height: 32px\"><p><a style=\"float: left;cursor: pointer;line-height: 16px;padding: 0px 2px\" href=\"https:\/\/www.ull.es\/#facebook\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\" rel=\"noopener\"><span style=\"overflow: hidden;height: 1px;width: 1px;position: absolute !important\">Facebook<\/span><\/a><a style=\"float: left;cursor: pointer;line-height: 16px;padding: 0px 2px\" href=\"https:\/\/www.ull.es\/#x\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\" rel=\"noopener\"><span style=\"overflow: hidden;height: 1px;width: 1px;position: absolute !important\">X<\/span><\/a><a style=\"float: left;cursor: pointer;line-height: 16px;padding: 0px 2px\" href=\"https:\/\/www.ull.es\/#whatsapp\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\" rel=\"noopener\"><span style=\"overflow: hidden;height: 1px;width: 1px;position: absolute !important\">WhatsApp<\/span><\/a><a style=\"float: left;cursor: pointer;line-height: 16px;padding: 0px 2px\" href=\"https:\/\/www.ull.es\/#copy_link\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\" rel=\"noopener\"><span style=\"overflow: hidden;height: 1px;width: 1px;position: absolute !important\">Copy Lin<\/span><\/a><\/p><\/div><\/div><\/div><div style=\"margin-top: 20px;color: #3d3d3d;font-family: ArgentumSans, sans-serif\"><div style=\"margin-top: 20px\"><div style=\"color: #192d4f;font-family: ArgentumSans, sans-serif;background: #e4cac8;padding: 2px 8px;font-size: 11px;overflow: hidden\">\u00a0<\/div><\/div><\/div><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">\u00a0<\/span><\/p><p style=\"text-align: center\"><strong>\u00abLos problemas ambientales<\/strong><br \/><strong>de nuestro planeta solamente<\/strong><br \/><strong>podr\u00e1n resolverse con un cambio<\/strong><br \/><strong>de conciencia global\u00bb.<\/strong><\/p><p style=\"text-align: center\"><span style=\"color: #4e4ecf\"><strong>\u00a0<\/strong><\/span><\/p><p>En la primera Conferencia Cient\u00edfica de las Naciones Unidas\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">celebrada en Estocolmo en 1972,\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">conocida tambi\u00e9n como la Pri<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">mera Cumbre de la Tierra, se lleg\u00f3 al conven<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">cimiento de que los problemas ambientales\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de nuestro planeta solamente podr\u00e1n resol<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">verse con un cambio de conciencia global. En l<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">a declaraci\u00f3n final de dicha conferencia se\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">plante\u00f3, por primera vez, la cuesti\u00f3n del cam<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">bio clim\u00e1tico como uno de los mayores retos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">a los que se enfrenta la humanidad al tiempo\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">que se se\u00f1alaba a la educaci\u00f3n, la sensibi<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">lizaci\u00f3n y las divulgaci\u00f3n ambientales como\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">herramientas imprescindibles para poder\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">llevar a cabo ese cambio de conciencia.<\/span><\/p><p>Sin embargo, si bien existe un amplio consenso sobre la necesidad de fomentar la divulgaci\u00f3n cient\u00edfica y la comunicaci\u00f3n en asuntos\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">relacionados con el cambio clim\u00e1tico, conse<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">guir ese cambio de conciencia global no est\u00e1\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">resultando tarea f\u00e1cil. Esta dificultad tiene su\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">origen en varios factores. Uno de ellos, se\u00f1a<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">lado por la comunidad cient\u00edfica y los formu<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ladores de pol\u00edticas, es la heterogeneidad de\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">las necesidades de los distintos p\u00fablicos, lo\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">que representa una barrera de cara al enten<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">dimiento del problema. Otro factor es el hecho\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de que las alteraciones clim\u00e1ticas asociadas al\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">cambio global son, en general, contraintuitivas\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">y que los fen\u00f3menos climatol\u00f3gicos muestran\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">un comportamiento estoc\u00e1stico, si no direc<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">tamente ca\u00f3tico. A su vez, la combinaci\u00f3n\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de estos dos factores activan determinados\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">sesgos cognitivos que dificultan su compren<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">si\u00f3n y favorecen la desinformaci\u00f3n. Si a esto\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">se le a\u00f1ade el hecho de que el concepto est\u00e1\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">fuertemente politizado, seguramente por las\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">fuertes implicaciones econ\u00f3micas y sociales\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de sus consecuencias, resulta evidente que\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">la divulgaci\u00f3n informada y cient\u00edficamente\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">relevante se enfrenta a retos singulares, muy\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">diferentes de los de otros \u00e1mbitos de la divul<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">gaci\u00f3n cient\u00edfica.<\/span><\/p><blockquote><p style=\"text-align: center\"><strong><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\"> \u00abEn la \u00faltima d\u00e9cada se han<br \/>llevado a cabo un n\u00famero elevado<br \/>de investigaciones y ejercicios<br \/>experimentales destinados a<br \/>mejorar la comunicaci\u00f3n sobre el<br \/>cambio clim\u00e1tico\u00bb<\/span><\/strong><\/p><\/blockquote><p>En la \u00faltima d\u00e9cada se han llevado a cabo un n\u00famero elevado de investigaciones y ejercicios\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">experimentales destinados a mejorar la comu<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">nicaci\u00f3n sobre el cambio clim\u00e1tico. Gran parte\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de estos trabajos han sido realizado y\/o apo<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">yado por expertos en psicolog\u00eda, comunicaci\u00f3n\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">y polit\u00f3logos\/as, entre otros, que han aporta<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">do teor\u00edas y m\u00e9todos de las ciencias sociales\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">para abordar la cuesti\u00f3n de c\u00f3mo comunicar\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">eficazmente el cambio clim\u00e1tico a p\u00fablicos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">diversos. Una de las conclusiones de estos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">trabajos es que, adem\u00e1s de la heterogeneidad\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">antes mencionada, la comunicaci\u00f3n eficaz en\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">este \u00e1mbito debe contemplar las caracter\u00eds<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ticas espec\u00edficas del problema, las interferen<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">cias con los conflictos culturales y pol\u00edticos y\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">las barreras psicol\u00f3gicas que condicionan la\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">forma en que las personas se aproximan y ali<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">nean con el tema.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">\u00a0<\/span><\/p><blockquote><p style=\"text-align: center\"><strong>\u00abEl escenario de convergencia<\/strong><br \/><strong>medi\u00e1tica en el que irrumpen<\/strong><br \/><strong>nuevos canales de comunicaci\u00f3n<\/strong><br \/><strong>ha provocado el surgimiento de<\/strong><br \/><strong>nuevos modelos de comunicaci\u00f3n,<\/strong><br \/><strong>las denominadas \u2018narrativas<\/strong><br \/><strong>transmedia\u2019\u00bb.<\/strong><\/p><\/blockquote><p>Del conocimiento emp\u00edrico acumulado se han llegado a la conclusi\u00f3n de que la mejora\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de la efectividad divulgativa de este proble<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ma debe tener en cuenta aspectos como la\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">importancia de la renovaci\u00f3n de las miradas\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">hacia la comunicaci\u00f3n social, de conocimiento\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de los p\u00fablicos, la elecci\u00f3n de los mensajeros\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">adecuados, de destacar las soluciones, deli<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">mitar adecuadamente el problema, enfrentar\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">la desinformaci\u00f3n de los negacionistas y uni<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ficar a las audiencias evitando la polarizaci\u00f3n.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">En este sentido, con el apoyo de la Fundaci\u00f3n\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">para la Ciencia y la Tecnolog\u00eda (FECYT) y otras\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">entidades p\u00fablicas y privadas, un grupo multi<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">disciplinar de la Universidad de La Laguna ha\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">venido desarrollando un proyecto de investi<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">gaci\u00f3n que tiene como objetivo indagar en los\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">mecanismos que permitan hacer m\u00e1s eficaz la\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">sensibilizaci\u00f3n y la divulgaci\u00f3n cient\u00edfica sobre\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">cambio clim\u00e1tico. Se han explorado estrate<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">gias de comunicaci\u00f3n horizontal, las que facili<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">tan la participaci\u00f3n de la sociedad en las acti<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">vidades de divulgaci\u00f3n. Se pretende con esto\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">incrementar, no s\u00f3lo el alcance de la difusi\u00f3n\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de los resultados de la innovaci\u00f3n y la investi<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">gaci\u00f3n sobre cambio clim\u00e1tico, sino tambi\u00e9n el\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">fomento de la corresponsabilidad ciudadana.<\/span><\/p><h2><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">El cambio medi\u00e1tico<\/span><\/h2><p><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/Historias-que-transforman-2.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft\" src=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/Historias-que-transforman-2-849x1024.png\" alt=\"\" width=\"405\" height=\"488\" \/><\/a><\/p><blockquote><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">\u00a0<\/span><strong>\u00abDos entidades (una p\u00fablica<\/strong><\/p><p><strong>y otra privada) cofinanciaran<\/strong><\/p><p><strong>una investigaci\u00f3n dirigida a<\/strong><\/p><p><strong>la protecci\u00f3n y diagn\u00f3stico<\/strong><\/p><p><strong>del medio ambiente marino<\/strong><\/p><p><strong>y terrestre en las dos<\/strong><\/p><p><strong>universidades\u00bb<\/strong><\/p><\/blockquote><p>El escenario de convergencia medi\u00e1tica en\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">el que irrumpen nuevos canales de comunica<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ci\u00f3n ha provocado el surgimiento de nuevos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">modelos de comunicaci\u00f3n, las denominadas\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">\u201cnarrativas transmedia\u201d, es decir, la pr\u00e1ctica\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de contar una historia a trav\u00e9s de m\u00faltiples\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">medios y canales de comunicaci\u00f3n. Nuestro\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">siglo es testigo de este cambio de paradigma,\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">con la popularizaci\u00f3n de las redes sociales,\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">la inform\u00e1tica m\u00f3vil, la realidad aumentada o\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">virtual y la inteligencia artificial; avances que\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">hacen posible la creaci\u00f3n colectiva ilimitada.<\/span><\/p><p>En este contexto las narrativas transmedia est\u00e1n cambiando el entorno de los medios de\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">comunicaci\u00f3n tradicionales; al mejorar aquell<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">as la idea central de una historia, enrique<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ci\u00e9ndose con diversos componentes medi\u00e1<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ticos (muchos de los cuales son generados\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">por los p\u00fablicos) que aportan informaci\u00f3n\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">adicional, resaltan la importancia de puntos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">de vista secundarios y a\u00f1aden otros ausentes\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">en el relato original. Estas t\u00e9cnicas que ya se\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ven\u00edan utilizando en los contenidos de ficci\u00f3n,\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">en el cine, la televisi\u00f3n y la publicidad, ofrecen\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ventajas evidentes para la divulgaci\u00f3n y la\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">sensibilizaci\u00f3n ambiental, al permitir abordar\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">las dificultades y los retos inherentes a esta\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">disciplina desde una perspectiva m\u00e1s cercana\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">a los p\u00fablicos; apelando tambi\u00e9n a elementos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">emocionales, de car\u00e1cter local y que revelan\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">dimensiones in\u00e9ditas de la problem\u00e1tica.<\/span><\/p><p>La creciente preocupaci\u00f3n por los efec<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">tos inminentes del cambio clim\u00e1tico global\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">y, especialmente, el desconocimiento del\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">impacto que tendr\u00e1 sobre la biodiversidad de\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">Canarias fue lo que motiv\u00f3 que en 2018 dos\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">entidades (una p\u00fablica y otra privada) cofinan<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ciaran una investigaci\u00f3n dirigida a la protec<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ci\u00f3n y diagn\u00f3stico del medio ambiente marino\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">y terrestre en las dos universidades p\u00fablicas\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">canarias (Universidad de La Laguna y Univer<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">sidad de Las Palmas de Gran Canaria).\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">Los grupos implicados indagaron sobre los\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">mecanismos que operan en la comunicaci\u00f3n\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">social de la ciencia y contribuir as\u00ed a la mejo<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ra de su proyecci\u00f3n social. Como resultado\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">desarrollamos una estrategia de comunica<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">ci\u00f3n social transmedia en la que se contempla\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">el desarrollo de acciones de difusi\u00f3n no con<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">vencionales basadas en el storytelling (la t\u00e9c<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">nica narrativa que busca comunicar mensajes\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">a trav\u00e9s de historias atractivas y significati<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">vas) y diversas plataformas y estilos narrati<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">vos. Su novedad radica en la forma en la que\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">se construyen y expanden los mensajes a tra<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">v\u00e9s del empleo de distintos medios, lenguajes,\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">plataformas, canales y narrativas. Mediante el\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">uso de realidad aumentada, infograf\u00edas digita<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">les, dise\u00f1os 3D, v\u00eddeos inmersivos y activida<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">des de ciencia ciudadana aspiramos a elevar\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">el nivel de participaci\u00f3n del p\u00fablico.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif\">\u00a0<\/span><\/p><p><span style=\"font-family: ArgentumSans, sans-serif\">REDACCI\u00d3N <\/span><strong style=\"font-family: ArgentumSans, sans-serif\">PATRICIA DELPONTI<\/strong><\/p><p><span style=\"font-family: ArgentumSans, sans-serif\">ILUSTRACI\u00d3N<\/span>\u00a0<strong style=\"font-family: ArgentumSans, sans-serif\">HIP\u00d3TESIS<\/strong><\/p><hr style=\"margin-top: 27px;margin-bottom: 27px;color: #3d3d3d;font-family: ArgentumSans, sans-serif;background-color: #ffffff\" \/><p style=\"font-family: ArgentumSans, sans-serif\"><strong><span style=\"color: #2c284d\">Archivado en<\/span>: <\/strong><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/revista-hipotesis\/\" target=\"_blank\" rel=\"noopener\">Revista Hip\u00f3tesis<\/a><br \/><strong><span style=\"color: #2c284d\">Etiquetas: <\/span><\/strong><span style=\"color: #2c284d\"><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/numero-16\/\" target=\"_blank\" rel=\"noopener\">N\u00famero 16<\/a>, <a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/articulo\/\" target=\"_blank\" rel=\"noopener\">Art\u00edculo<\/a>, <span data-sheets-root=\"1\"><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/?tag=general\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\">General<\/a><\/span>, <a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/patricia-delponti\" target=\"_blank\" rel=\"noopener\">Patricia Delponti, <\/a><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/revista-hipotesis\" target=\"_blank\" rel=\"noopener\">Revista Hip\u00f3tesis<\/a>,\u00a0<a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/universidad-de-la-laguna\" target=\"_blank\" rel=\"noopener\">Universidad de La Laguna<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-129ffdf\" data-id=\"129ffdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26b705f elementor-widget elementor-widget-testimonial\" data-id=\"26b705f\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"500\" src=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/80F75361531774556EE9B579829E0C59.jpg\" class=\"attachment-full size-full wp-image-33766\" alt=\"\" srcset=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/80F75361531774556EE9B579829E0C59.jpg 500w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/80F75361531774556EE9B579829E0C59-300x300.jpg 300w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/80F75361531774556EE9B579829E0C59-150x150.jpg 150w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/80F75361531774556EE9B579829E0C59-375x375.jpg 375w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/80F75361531774556EE9B579829E0C59-50x50.jpg 50w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Patricia Delponti<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Profesora en el Departamento de Ciencias de la Comunicaci\u00f3n y Trabajo Social<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a30a9 elementor-widget elementor-widget-text-editor\" data-id=\"b5a30a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Doctora por la Universidad de La Laguna con la tesis Cine argentino en democracia una mirada est\u00e9tico pol\u00edtica a la dictadura militar de los 70. La cr\u00edtica period\u00edstica cinematogr\u00e1fica 2008. Dirigida por Dr\/a. Jos\u00e9 Manuel Pestano Rodr\u00edguez.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f41f2 elementor-widget elementor-widget-toggle\" data-id=\"c2f41f2\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d4d4d4;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{-webkit-margin-start:-5px;margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d4d4d4;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-2041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\" target=\"_blank\" rel=\"noopener\">Departamento<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2041\"><p>Ciencias de la Comunicaci\u00f3n y Trabajo Social<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-2042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\" target=\"_blank\" rel=\"noopener\">Contacto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2042\"><p><a href=\"mailto:pdelponti@ull.edu.es\" target=\"_blank\" rel=\"noopener\">pdelponti@ull.edu.es<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8462382 elementor-widget elementor-widget-text-editor\" data-id=\"8462382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe9c30 elementor-widget elementor-widget-text-editor\" data-id=\"afe9c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"widgettitle\" style=\"color: #5c068c;margin-top: 0px;margin-bottom: 13.5px;font-size: 22px;clear: left;text-transform: uppercase;position: relative;padding-bottom: 20px;text-align: left\"><span style=\"color: #1b2f54\">REPORTAJES RECIENTES<\/span><\/h2><ul><li><a href=\"https:\/\/www.ull.es\/portal\/cienciaull\/africa-y-canarias-una-alianza-para-la-investigacion-y-el-desarrollo\/\" target=\"_blank\" rel=\"noopener\">\u00c1frica y Canarias: una alianza para la investigaci\u00f3n y el desarrollo<\/a><\/li><li><a href=\"https:\/\/www.ull.es\/portal\/cienciaull\/la-abeja-una-aliada-en-peligro\/\" target=\"_blank\" rel=\"noopener\">La abeja, una aliada en peligro<\/a><\/li><li><a href=\"https:\/\/www.ull.es\/portal\/cienciaull\/el-diseno-cambia-nuestras-vidas\/\" target=\"_blank\" rel=\"noopener\">El dise\u00f1o cambia nuestras vidas<\/a><\/li><li><a href=\"https:\/\/www.ull.es\/portal\/cienciaull\/parkinson-mas-alla-de-los-sintomas-motores\/\" target=\"_blank\" rel=\"noopener\">P\u00e1rkinson: m\u00e1s all\u00e1 de los s\u00edntomas motores<\/a><\/li><li><a href=\"https:\/\/www.ull.es\/portal\/cienciaull\/ciencia-para-combatir-la-sequia\/\" target=\"_blank\" rel=\"noopener\">Ciencia para combatir la sequ\u00eda<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82498e7 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"82498e7\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center)}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size, 25px) + (2 * var(--icon-padding, .5em)));height:calc(var(--icon-size, 25px) + (2 * var(--icon-padding, .5em)))}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#818a91;align-items:center;justify-content:center;text-align:center;cursor:pointer}.elementor-social-icon i{color:var(--e-social-icon-icon-color)}.elementor-social-icon svg{fill:var(--e-social-icon-icon-color)}.elementor-social-icon:last-child{margin:0}.elementor-social-icon:hover{opacity:.9;color:#fff}.elementor-social-icon-android{background-color:#a4c639}.elementor-social-icon-apple{background-color:#999}.elementor-social-icon-behance{background-color:#1769ff}.elementor-social-icon-bitbucket{background-color:#205081}.elementor-social-icon-codepen{background-color:#000}.elementor-social-icon-delicious{background-color:#39f}.elementor-social-icon-deviantart{background-color:#05cc47}.elementor-social-icon-digg{background-color:#005be2}.elementor-social-icon-dribbble{background-color:#ea4c89}.elementor-social-icon-elementor{background-color:#d30c5c}.elementor-social-icon-envelope{background-color:#ea4335}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998}.elementor-social-icon-flickr{background-color:#0063dc}.elementor-social-icon-foursquare{background-color:#2d5be3}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400}.elementor-social-icon-github{background-color:#333}.elementor-social-icon-gitlab{background-color:#e24329}.elementor-social-icon-globe{background-color:#818a91}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39}.elementor-social-icon-houzz{background-color:#7ac142}.elementor-social-icon-instagram{background-color:#262626}.elementor-social-icon-jsfiddle{background-color:#487aa2}.elementor-social-icon-link{background-color:#818a91}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5}.elementor-social-icon-medium{background-color:#00ab6b}.elementor-social-icon-meetup{background-color:#ec1c40}.elementor-social-icon-mixcloud{background-color:#273a4b}.elementor-social-icon-odnoklassniki{background-color:#f4731c}.elementor-social-icon-pinterest{background-color:#bd081c}.elementor-social-icon-product-hunt{background-color:#da552f}.elementor-social-icon-reddit{background-color:#ff4500}.elementor-social-icon-rss{background-color:#f26522}.elementor-social-icon-shopping-cart{background-color:#4caf50}.elementor-social-icon-skype{background-color:#00aff0}.elementor-social-icon-slideshare{background-color:#0077b5}.elementor-social-icon-snapchat{background-color:#fffc00}.elementor-social-icon-soundcloud{background-color:#f80}.elementor-social-icon-spotify{background-color:#2ebd59}.elementor-social-icon-stack-overflow{background-color:#fe7a15}.elementor-social-icon-steam{background-color:#00adee}.elementor-social-icon-stumbleupon{background-color:#eb4924}.elementor-social-icon-telegram{background-color:#2ca5e0}.elementor-social-icon-thumb-tack{background-color:#1aa1d8}.elementor-social-icon-tripadvisor{background-color:#589442}.elementor-social-icon-tumblr{background-color:#35465c}.elementor-social-icon-twitch{background-color:#6441a5}.elementor-social-icon-twitter{background-color:#1da1f2}.elementor-social-icon-viber{background-color:#665cac}.elementor-social-icon-vimeo{background-color:#1ab7ea}.elementor-social-icon-vk{background-color:#45668e}.elementor-social-icon-weibo{background-color:#dd2430}.elementor-social-icon-weixin{background-color:#31a918}.elementor-social-icon-whatsapp{background-color:#25d366}.elementor-social-icon-wordpress{background-color:#21759b}.elementor-social-icon-xing{background-color:#026466}.elementor-social-icon-yelp{background-color:#af0606}.elementor-social-icon-youtube{background-color:#cd201f}.elementor-social-icon-500px{background-color:#0099e5}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-39c0727\" href=\"https:\/\/twitter.com\/hipotesisxxi\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-82a8538\" href=\"https:\/\/www.facebook.com\/revistahipotesis\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-61c8be9\" href=\"https:\/\/www.instagram.com\/hipotesisull\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b701063 elementor-widget elementor-widget-spacer\" data-id=\"b701063\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.2 - 21-12-2022 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d5c48 elementor-widget elementor-widget-wp-widget-block\" data-id=\"72d5c48\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"twitter-timeline\" data-width=\"750\" data-height=\"1000\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/HipotesisXXI?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">Tweets by HipotesisXXI<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-096eac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"096eac8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30b499e\" data-id=\"30b499e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef5f89 elementor-widget elementor-widget-image\" data-id=\"5ef5f89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"106\" src=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1.png\" class=\"attachment-full size-full wp-image-30475\" alt=\"\" srcset=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1.png 1500w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1-300x21.png 300w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1-1024x72.png 1024w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1-768x54.png 768w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1-375x27.png 375w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1-750x53.png 750w, https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/06\/Footer-Logos-Hipotesis-1-1140x81.png 1140w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En la primera Conferencia Cient\u00edfica de las Naciones Unidas celebrada en Estocolmo en 1972, conocida tambi\u00e9n como la Primera Cumbre de la Tierra, se lleg\u00f3 al convencimiento de que los problemas ambientales de nuestro planeta solamente podr\u00e1n resolverse con un cambio de conciencia global. En la declaraci\u00f3n final de dicha conferencia se plante\u00f3, por primera vez, la cuesti\u00f3n del cambio clim\u00e1tico como uno de los mayores retos a los que se enfrenta la humanidad al tiempo que se se\u00f1alaba a la educaci\u00f3n, la sensibilizaci\u00f3n y las divulgaci\u00f3n ambientales como herramientas imprescindibles para poder llevar a cabo ese cambio de conciencia.<\/p>\n<p><strong><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/numero-16\/\">#N\u00famero16<\/a><a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/articulo\/\"> #Art\u00edculo<\/a> <a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/general\/\">#General<\/a> <a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/hipotesis\/\">#Hip\u00f3tesis<\/a> <a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/patricia-delponti\/\">#Patricia Delponti<\/a> <a href=\"https:\/\/www.ull.es\/portal\/hipotesis\/universidad-de-la-laguna\/\">#Universidad de La Laguna<\/a> <\/strong><\/p>\n","protected":false},"author":56,"featured_media":41077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[101,315,47],"tags":[244,475,312,269,361,251,307],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico - Hipotesis<\/title>\n<meta name=\"description\" content=\"La geolog\u00eda, como disciplina cient\u00edfica, estudia la composici\u00f3n y estructura de la Tierra, su historia geol\u00f3gica y los cambios clim\u00e1ticos y ambientales que han configurado nuestro planeta. Por su parte la arqueolog\u00eda utiliza las evidencias materiales para descubrir y reconstruir comportamientos y culturas humanas del pasado yendo m\u00e1s all\u00e1 de la historia registrada en los primeros alfabetos estudiando artefactos y otros rastros con el objetivo de componer el rompecabezas de nuestra historia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico - Hipotesis\" \/>\n<meta property=\"og:description\" content=\"La geolog\u00eda, como disciplina cient\u00edfica, estudia la composici\u00f3n y estructura de la Tierra, su historia geol\u00f3gica y los cambios clim\u00e1ticos y ambientales que han configurado nuestro planeta. Por su parte la arqueolog\u00eda utiliza las evidencias materiales para descubrir y reconstruir comportamientos y culturas humanas del pasado yendo m\u00e1s all\u00e1 de la historia registrada en los primeros alfabetos estudiando artefactos y otros rastros con el objetivo de componer el rompecabezas de nuestra historia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/\" \/>\n<meta property=\"og:site_name\" content=\"Hipotesis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CienciaULL\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-12T11:34:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T09:46:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/Historias-que-transforman-1-860x1024-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"gciencia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CienciaULL\" \/>\n<meta name=\"twitter:site\" content=\"@CienciaULL\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"gciencia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/\",\"url\":\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/\",\"name\":\"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico - Hipotesis\",\"isPartOf\":{\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/#website\"},\"datePublished\":\"2024-07-12T11:34:38+00:00\",\"dateModified\":\"2024-12-12T09:46:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/#\/schema\/person\/aabbacf6b92db986f847d315495c9699\"},\"description\":\"La geolog\u00eda, como disciplina cient\u00edfica, estudia la composici\u00f3n y estructura de la Tierra, su historia geol\u00f3gica y los cambios clim\u00e1ticos y ambientales que han configurado nuestro planeta. Por su parte la arqueolog\u00eda utiliza las evidencias materiales para descubrir y reconstruir comportamientos y culturas humanas del pasado yendo m\u00e1s all\u00e1 de la historia registrada en los primeros alfabetos estudiando artefactos y otros rastros con el objetivo de componer el rompecabezas de nuestra historia.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.ull.es\/portal\/hipotesis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/#website\",\"url\":\"https:\/\/www.ull.es\/portal\/hipotesis\/\",\"name\":\"Hipotesis\",\"description\":\"Unidad de Cultura Cient\u00edfica y de la Innovaci\u00f3n de la Universidad de La Laguna\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ull.es\/portal\/hipotesis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/#\/schema\/person\/aabbacf6b92db986f847d315495c9699\",\"name\":\"gciencia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.ull.es\/portal\/hipotesis\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72ccd1b1a4ea47e7b66bc7cc6944b4e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72ccd1b1a4ea47e7b66bc7cc6944b4e5?s=96&d=mm&r=g\",\"caption\":\"gciencia\"},\"url\":\"https:\/\/www.ull.es\/portal\/hipotesis\/author\/gciencia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico - Hipotesis","description":"La geolog\u00eda, como disciplina cient\u00edfica, estudia la composici\u00f3n y estructura de la Tierra, su historia geol\u00f3gica y los cambios clim\u00e1ticos y ambientales que han configurado nuestro planeta. Por su parte la arqueolog\u00eda utiliza las evidencias materiales para descubrir y reconstruir comportamientos y culturas humanas del pasado yendo m\u00e1s all\u00e1 de la historia registrada en los primeros alfabetos estudiando artefactos y otros rastros con el objetivo de componer el rompecabezas de nuestra historia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/","og_locale":"es_ES","og_type":"article","og_title":"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico - Hipotesis","og_description":"La geolog\u00eda, como disciplina cient\u00edfica, estudia la composici\u00f3n y estructura de la Tierra, su historia geol\u00f3gica y los cambios clim\u00e1ticos y ambientales que han configurado nuestro planeta. Por su parte la arqueolog\u00eda utiliza las evidencias materiales para descubrir y reconstruir comportamientos y culturas humanas del pasado yendo m\u00e1s all\u00e1 de la historia registrada en los primeros alfabetos estudiando artefactos y otros rastros con el objetivo de componer el rompecabezas de nuestra historia.","og_url":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/","og_site_name":"Hipotesis","article_publisher":"https:\/\/www.facebook.com\/CienciaULL\/","article_published_time":"2024-07-12T11:34:38+00:00","article_modified_time":"2024-12-12T09:46:26+00:00","og_image":[{"width":860,"height":1024,"url":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-content\/uploads\/sites\/62\/2024\/07\/Historias-que-transforman-1-860x1024-1.png","type":"image\/png"}],"author":"gciencia","twitter_card":"summary_large_image","twitter_creator":"@CienciaULL","twitter_site":"@CienciaULL","twitter_misc":{"Escrito por":"gciencia","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/","url":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/","name":"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico - Hipotesis","isPartOf":{"@id":"https:\/\/www.ull.es\/portal\/hipotesis\/#website"},"datePublished":"2024-07-12T11:34:38+00:00","dateModified":"2024-12-12T09:46:26+00:00","author":{"@id":"https:\/\/www.ull.es\/portal\/hipotesis\/#\/schema\/person\/aabbacf6b92db986f847d315495c9699"},"description":"La geolog\u00eda, como disciplina cient\u00edfica, estudia la composici\u00f3n y estructura de la Tierra, su historia geol\u00f3gica y los cambios clim\u00e1ticos y ambientales que han configurado nuestro planeta. Por su parte la arqueolog\u00eda utiliza las evidencias materiales para descubrir y reconstruir comportamientos y culturas humanas del pasado yendo m\u00e1s all\u00e1 de la historia registrada en los primeros alfabetos estudiando artefactos y otros rastros con el objetivo de componer el rompecabezas de nuestra historia.","breadcrumb":{"@id":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ull.es\/portal\/hipotesis\/historias-que-transforman-estrategias-innovadoras-para-comunicar-el-cambio-climatico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ull.es\/portal\/hipotesis\/"},{"@type":"ListItem","position":2,"name":"Historias que transforman: Estrategias innovadoras para comunicar el Cambio Clim\u00e1tico"}]},{"@type":"WebSite","@id":"https:\/\/www.ull.es\/portal\/hipotesis\/#website","url":"https:\/\/www.ull.es\/portal\/hipotesis\/","name":"Hipotesis","description":"Unidad de Cultura Cient\u00edfica y de la Innovaci\u00f3n de la Universidad de La Laguna","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ull.es\/portal\/hipotesis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.ull.es\/portal\/hipotesis\/#\/schema\/person\/aabbacf6b92db986f847d315495c9699","name":"gciencia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ull.es\/portal\/hipotesis\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72ccd1b1a4ea47e7b66bc7cc6944b4e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72ccd1b1a4ea47e7b66bc7cc6944b4e5?s=96&d=mm&r=g","caption":"gciencia"},"url":"https:\/\/www.ull.es\/portal\/hipotesis\/author\/gciencia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/posts\/33761"}],"collection":[{"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/comments?post=33761"}],"version-history":[{"count":16,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/posts\/33761\/revisions"}],"predecessor-version":[{"id":42190,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/posts\/33761\/revisions\/42190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/media\/41077"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/media?parent=33761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/categories?post=33761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ull.es\/portal\/hipotesis\/wp-json\/wp\/v2\/tags?post=33761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}