{"id":55,"date":"2026-11-04T15:43:38","date_gmt":"2026-11-04T14:43:38","guid":{"rendered":"https:\/\/www.ull.es\/portal\/marca\/?page_id=55"},"modified":"2026-11-04T15:45:27","modified_gmt":"2026-11-04T14:45:27","slug":"manual-identidad-corporativa","status":"publish","type":"page","link":"https:\/\/www.ull.es\/portal\/marca\/en\/manual-identidad-corporativa\/","title":{"rendered":"Corporate Identity Manual"},"content":{"rendered":"<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-9debc4e\" data-block-id=\"9debc4e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9debc4e-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-98593c6\" data-v=\"4\" data-block-id=\"98593c6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-98593c6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-98593c6-inner-blocks\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-e5c472b\" data-block-id=\"e5c472b\"><style>.stk-e5c472b {margin-top:50px !important;}.stk-e5c472b-column{max-width:1150px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e5c472b-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-511ee69\" data-v=\"4\" data-block-id=\"511ee69\"><style>@media screen and (min-width: 768px){.stk-511ee69 {flex:var(--stk-flex-grow, 1) 1 calc(65% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-511ee69-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-511ee69-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7665ec4\" id=\"manual-de-identidad-corporativa\" data-block-id=\"7665ec4\"><h1 class=\"stk-block-heading__text\">Corporate Identity Manual<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bd23419\" data-block-id=\"bd23419\"><p class=\"stk-block-text__text\">This Manual defines the rules for applying the identity symbols of the University of La Laguna.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The aim is to present a consistent image for the University; therefore, these guidelines are mandatory for both the institution itself and its image service providers. Any situations not covered in this Manual will be governed by the general criteria and style defined herein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital resources have been created for download from the University website, which are also mandatory to use.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-a1c6e93 stk-block-background\" data-block-id=\"a1c6e93\"><style>.stk-a1c6e93 {background-color:#0f0e17 !important;padding-top:15px !important;padding-bottom:15px !important;margin-bottom:5px !important;}.stk-a1c6e93:hover{background-color:#5c068c !important;}.stk-a1c6e93:before{background-color:#0f0e17 !important;}.stk-a1c6e93:hover:before{background-color:#5c068c !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-dbae287\" id=\"a-href-https-riull-ull-es-xmlui-handle-915-7663-span-style-color-fffffe-class-stk-highlight-manual-general-span-a\" data-block-id=\"dbae287\"><style>.stk-dbae287 .stk-block-heading__text{color:#fffffe !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><a href=\"https:\/\/riull.ull.es\/xmlui\/handle\/915\/7663\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">General manual<\/span><\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-34bceb2\" data-block-id=\"34bceb2\"><style>.stk-34bceb2 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}.stk-34bceb2 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-34bceb2 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fffffe !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-34bceb2\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-34-bceb-2-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-34-bceb-2-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-f051912 stk-block-background\" data-block-id=\"f051912\"><style>.stk-f051912 {background-color:#0f0e17 !important;padding-top:15px !important;padding-bottom:15px !important;margin-bottom:5px !important;}.stk-f051912:hover{background-color:#5c068c !important;}.stk-f051912:before{background-color:#0f0e17 !important;}.stk-f051912:hover:before{background-color:#5c068c !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-830902a\" id=\"a-href-https-riull-ull-es-xmlui-handle-915-7704-span-style-color-fffffe-class-stk-highlight-manual-basico-span-a\" data-block-id=\"830902a\"><style>.stk-830902a .stk-block-heading__text{color:#fffffe !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><a href=\"https:\/\/riull.ull.es\/xmlui\/handle\/915\/7704\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">Basic manual<\/span><\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-535c6ef\" data-block-id=\"535c6ef\"><style>.stk-535c6ef .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}.stk-535c6ef .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-535c6ef .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fffffe !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-535c6ef\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-535-c-6-ef-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-535-c-6-ef-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-8d1ac5c stk-block-background\" data-block-id=\"8d1ac5c\"><style>.stk-8d1ac5c {background-color:#0f0e17 !important;padding-top:15px !important;padding-bottom:15px !important;}.stk-8d1ac5c:hover{background-color:#5c068c !important;}.stk-8d1ac5c:before{background-color:#0f0e17 !important;}.stk-8d1ac5c:hover:before{background-color:#5c068c !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1b663df\" id=\"a-href-https-docs-google-com-document-d-1-b-2-jtr-ze-pw-7-s-hojp-lvm-ra-uq-4-ml-e-0-u-8-hne-n-emgx-4-o-edit-usp-sharing-span-style-color-fffffe-class-stk-highlight-resumen-de-las-normas-de-uso-de-la-marca-span-a\" data-block-id=\"1b663df\"><style>.stk-1b663df .stk-block-heading__text{color:#fffffe !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><a href=\"https:\/\/docs.google.com\/document\/d\/1B2jtrZEPw7SHojpLvm_RaUQ4ml-E0U8hneNEmgx4_-o\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">Summary of the brand usage guidelines<\/span><\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-15bda1d\" data-block-id=\"15bda1d\"><style>.stk-15bda1d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}.stk-15bda1d .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-15bda1d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fffffe !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-15bda1d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-15-bda-1-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-15-bda-1-d-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5fedd71\" data-v=\"4\" data-block-id=\"5fedd71\"><style>@media screen and (min-width: 768px){.stk-5fedd71 {flex:var(--stk-flex-grow, 1) 1 calc(35% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5fedd71-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5fedd71-inner-blocks\">\n<iframe loading=\"lazy\" width=\"250\" height=\"200\" src=\"https:\/\/www.youtube.com\/embed\/3VKQEm05tT0\" title=\"The University of La Laguna unveils a new image\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ec65d52\" data-block-id=\"ec65d52\"><style>.stk-ec65d52 {height:25px !important;}<\/style><\/div>\n\n\n\n<ul class=\"widget-box\">\n<li class='contacto-header'>Contact information<\/li><li><i class=\"fa fa-map-marker\"><\/i> Government Pavilion, C\/ Padre Herrera s\/n, P.O. Box 456, 38200 San Crist\u00f3bal de La Laguna, Santa Cruz de Tenerife - Spain. Telephone: (+34) 900 43 25 26<\/li><li><i class=\"fa fa-archive\"><\/i><a href=\"https:\/\/sede.ull.es\/ecivilis-site\/catalog\/showProcedure\/484\"> Procedure for complaints, suggestions and compliments<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Manual de identidad corporativa Este Manual define las normas de aplicaci\u00f3n de los signos de identidad de la Universidad de La Laguna. Se pretende una imagen homog\u00e9nea de la Universidad por lo cual estas normas son de obligado cumplimiento, tanto por la propia instituci\u00f3n como por proveedores de servicios de imagen. Los casos que no&#8230;<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-frontpage.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/pages\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":3,"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/pages\/55\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/pages\/55\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/portal\/marca\/en\/wp-json\/wp\/v2\/media?parent=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}