{"id":55,"date":"2026-11-04T15:43:38","date_gmt":"2026-11-04T14:43:38","guid":{"rendered":"https:\/\/www.ull.es\/portal\/marca\/?page_id=55"},"modified":"2026-11-04T15:45:27","modified_gmt":"2026-11-04T14:45:27","slug":"manual-identidad-corporativa","status":"publish","type":"page","link":"https:\/\/www.ull.es\/portal\/marca\/fr\/manual-identidad-corporativa\/","title":{"rendered":"Manuel d&#039;identit\u00e9 d&#039;entreprise"},"content":{"rendered":"<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-9debc4e\" data-block-id=\"9debc4e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9debc4e-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-98593c6\" data-v=\"4\" data-block-id=\"98593c6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-98593c6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-98593c6-inner-blocks\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-e5c472b\" data-block-id=\"e5c472b\"><style>.stk-e5c472b {margin-top:50px !important;}.stk-e5c472b-column{max-width:1150px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e5c472b-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-511ee69\" data-v=\"4\" data-block-id=\"511ee69\"><style>@media screen and (min-width: 768px){.stk-511ee69 {flex:var(--stk-flex-grow, 1) 1 calc(65% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-511ee69-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-511ee69-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7665ec4\" id=\"manual-de-identidad-corporativa\" data-block-id=\"7665ec4\"><h1 class=\"stk-block-heading__text\">Manuel d&#039;identit\u00e9 d&#039;entreprise<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bd23419\" data-block-id=\"bd23419\"><p class=\"stk-block-text__text\">Ce manuel d\u00e9finit les r\u00e8gles d&#039;application des symboles identitaires de l&#039;Universit\u00e9 de La Laguna.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est de pr\u00e9senter une image coh\u00e9rente de l\u2019Universit\u00e9\u00a0; par cons\u00e9quent, ces directives sont obligatoires tant pour l\u2019\u00e9tablissement lui-m\u00eame que pour ses prestataires de services d\u2019image. Toute situation non trait\u00e9e dans ce manuel sera r\u00e9gie par les crit\u00e8res g\u00e9n\u00e9raux et le style qui y sont d\u00e9finis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des ressources num\u00e9riques ont \u00e9t\u00e9 cr\u00e9\u00e9es et peuvent \u00eatre t\u00e9l\u00e9charg\u00e9es depuis le site web de l&#039;universit\u00e9\u00a0; leur utilisation est \u00e9galement obligatoire.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-a1c6e93 stk-block-background\" data-block-id=\"a1c6e93\"><style>.stk-a1c6e93 {background-color:#0f0e17 !important;padding-top:15px !important;padding-bottom:15px !important;margin-bottom:5px !important;}.stk-a1c6e93:hover{background-color:#5c068c !important;}.stk-a1c6e93:before{background-color:#0f0e17 !important;}.stk-a1c6e93:hover:before{background-color:#5c068c !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-dbae287\" id=\"a-href-https-riull-ull-es-xmlui-handle-915-7663-span-style-color-fffffe-class-stk-highlight-manual-general-span-a\" data-block-id=\"dbae287\"><style>.stk-dbae287 .stk-block-heading__text{color:#fffffe !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><a href=\"https:\/\/riull.ull.es\/xmlui\/handle\/915\/7663\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">Manuel g\u00e9n\u00e9ral<\/span><\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-34bceb2\" data-block-id=\"34bceb2\"><style>.stk-34bceb2 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}.stk-34bceb2 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-34bceb2 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fffffe !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-34bceb2\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-34-bceb-2-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-34-bceb-2-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-f051912 stk-block-background\" data-block-id=\"f051912\"><style>.stk-f051912 {background-color:#0f0e17 !important;padding-top:15px !important;padding-bottom:15px !important;margin-bottom:5px !important;}.stk-f051912:hover{background-color:#5c068c !important;}.stk-f051912:before{background-color:#0f0e17 !important;}.stk-f051912:hover:before{background-color:#5c068c !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-830902a\" id=\"a-href-https-riull-ull-es-xmlui-handle-915-7704-span-style-color-fffffe-class-stk-highlight-manual-basico-span-a\" data-block-id=\"830902a\"><style>.stk-830902a .stk-block-heading__text{color:#fffffe !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><a href=\"https:\/\/riull.ull.es\/xmlui\/handle\/915\/7704\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">Manuel de base<\/span><\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-535c6ef\" data-block-id=\"535c6ef\"><style>.stk-535c6ef .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}.stk-535c6ef .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-535c6ef .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fffffe !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-535c6ef\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-535-c-6-ef-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-535-c-6-ef-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-8d1ac5c stk-block-background\" data-block-id=\"8d1ac5c\"><style>.stk-8d1ac5c {background-color:#0f0e17 !important;padding-top:15px !important;padding-bottom:15px !important;}.stk-8d1ac5c:hover{background-color:#5c068c !important;}.stk-8d1ac5c:before{background-color:#0f0e17 !important;}.stk-8d1ac5c:hover:before{background-color:#5c068c !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1b663df\" id=\"a-href-https-docs-google-com-document-d-1-b-2-jtr-ze-pw-7-s-hojp-lvm-ra-uq-4-ml-e-0-u-8-hne-n-emgx-4-o-edit-usp-sharing-span-style-color-fffffe-class-stk-highlight-resumen-de-las-normas-de-uso-de-la-marca-span-a\" data-block-id=\"1b663df\"><style>.stk-1b663df .stk-block-heading__text{color:#fffffe !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><a href=\"https:\/\/docs.google.com\/document\/d\/1B2jtrZEPw7SHojpLvm_RaUQ4ml-E0U8hneNEmgx4_-o\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #fffffe;\" class=\"stk-highlight\">R\u00e9sum\u00e9 des directives d&#039;utilisation de la marque<\/span><\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-15bda1d\" data-block-id=\"15bda1d\"><style>.stk-15bda1d .stk--svg-wrapper .stk--inner-svg svg:last-child{height:20px !important;width:20px !important;}.stk-15bda1d .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-15bda1d .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#fffffe !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-15bda1d\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-15-bda-1-d-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-15-bda-1-d-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5fedd71\" data-v=\"4\" data-block-id=\"5fedd71\"><style>@media screen and (min-width: 768px){.stk-5fedd71 {flex:var(--stk-flex-grow, 1) 1 calc(35% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5fedd71-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5fedd71-inner-blocks\">\n<iframe loading=\"lazy\" width=\"250\" height=\"200\" src=\"https:\/\/www.youtube.com\/embed\/3VKQEm05tT0\" title=\"L&#039;Universit\u00e9 de La Laguna d\u00e9voile une nouvelle image\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ec65d52\" data-block-id=\"ec65d52\"><style>.stk-ec65d52 {height:25px !important;}<\/style><\/div>\n\n\n\n<ul class=\"widget-box\">\n<li class='contacto-header'>Coordonn\u00e9es<\/li><li><i class=\"fa fa-map-marker\"><\/i> Pavillon du Gouvernement, C\/ Padre Herrera s\/n, P.O. Bo\u00eete postale 456, 38200 San Crist\u00f3bal de La Laguna, Santa Cruz de Tenerife - Espagne. T\u00e9l\u00e9phone : (+34) 900 43 25 26<\/li><li><i class=\"fa fa-archive\"><\/i><a href=\"https:\/\/sede.ull.es\/ecivilis-site\/catalog\/showProcedure\/484\"> Proc\u00e9dure pour les plaintes, suggestions et compliments<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Manuel d&#039;identit\u00e9 visuelle Ce manuel d\u00e9finit les directives d&#039;application des marques d&#039;identit\u00e9 de l&#039;Universit\u00e9 de La Laguna. L&#039;objectif est de garantir une image coh\u00e9rente de l&#039;Universit\u00e9\u00a0; par cons\u00e9quent, ces directives sont obligatoires tant pour l&#039;\u00e9tablissement lui-m\u00eame que pour ses prestataires de services d&#039;image. Tout manquement \u00e0 ces directives\u2026<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-frontpage.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/pages\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":3,"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/pages\/55\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/pages\/55\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/www.ull.es\/portal\/marca\/fr\/wp-json\/wp\/v2\/media?parent=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}