The IDEATION innovation promotion program is organizing a free course on Start-Up companies in March.

The project Actions and Training in Innovation and Entrepreneurship for Higher Education (IDEATION), funded by the European Institute of Innovation and Technology (EITWithin the framework of the European Horizon program for research and innovation, in which the University of La Laguna participates along with four other European academic institutions, with the aim of improving the entrepreneurial and innovative capacity of the participating centers. To this end, it is organizing several activities, such as the course that would be taught on March 1, 2, 8 and 9 on “Design Thinking”"and systematic innovation applied to the creation of new technology-based companies. It is free, open to the entire university community, especially students, and its tuition It is currently open.

The course is academically directed by José Francisco Gómez González, Professor in the Department of Industrial Engineering and Principal Investigator at IDEATION, University of La Laguna, and Jorge Martín Gutiérrez, Professor in the Department of Engineering and Architecture Techniques and Projects. It is coordinated by Pablo Carro Portos, R&D&I Project Manager in the Department of Industrial Engineering, and will be taught by Daniela Santos Bellorín, a facilitator of innovation, creativity, and Agile transformation processes for organizations and startups, and Abraham Curbelo García, an expert in innovation and creativity and founder and president of the "Entrenando Cerebritos" association.

The course will be in person and will be held in the Co-working Room of the ULL-CajaCanarias Student Services Building on the Anchieta Campus. It is eligible for 2 ECTS credits. The course is structured into two workshops: the first, lasting four days, is entitled “From Ideas to Real Projects” and will focus on systematic innovation and... Design Thinking. The second, an intensive two-hour session, will focus on pitches to present ideas, focused on crowdfunding campaigns (crowdfunding).

The course methodology will be experiential, participatory, and practical, fostering active learning and the application of concepts to real-world situations and projects. There will be talks by guest experts who will share their experiences, and each student will be assigned a mentor who will guide their training throughout the course. The course will also cover how to integrate technological tools to develop practical skills in leadership and the generation of entrepreneurial ideas.