The thirty-first edition of the Adeje Summer University, The event, which will take place from July 22nd to 26th, focuses on developing communication skills, a theme that this year's edition explores from various angles. A course and two workshops will delve into the practice of performing arts as a way to improve communication skills, the importance of communication in daily life, and the professional creation and production of podcasts.
The course “Performing arts for the development of communicative skills”, The course, directed by the young adult literature writer and professor at the University of La Laguna, Andrés González Novoa, which will take place from July 22nd to 24th in the afternoon, aims to provide students with the communicative skills that will help them in their personal and professional development, through the performing arts, creativity and imagination.
To achieve this, an active and participatory methodology will be used, incorporating elements of autobiographical research. Each of the expressive arts processes developed during the sessions will be explained, drawing on the work of renowned educational theorist David Kolb. Creating an experiential learning process based on observation and reflection will enable students to unleash their creativity at any stage of life.
The course will enable participants to acquire basic concepts regarding communication skills, mastery of stagecraft tools and techniques, and the ability to create narratives in different genres and styles. All of this will be addressed in various presentations. The program begins with “Stagecraft Strategies for Developing Communication Skills for Life,” presented by González Novoa himself, along with Diego González Reinfeld and Fabio Guillermo González Torres.
Secondly, the same instructors present “How to Fictionalize Experience to Construct Life Narratives.” This session explores how to translate personal experiences, anecdotes, and life events into narratives, increasing the audience's attention and understanding. Finally, the workshop “From the Written Word to Orality: From Graphomotor to Voice. Once Upon a Time, Your Own Life” analyzes how to convey personal experiences with emotion.
Orality and podcasts
Also focused on personal communication skills, the workshop “Communication for everyday life”, The course, led by Professor Luis Javier Capote Pérez of the University of La Laguna, an expert in academic diction, will provide students with the tools to improve their communication and public speaking skills, as well as teach them tricks and techniques to control stage fright when speaking in public.
The practical classes, which will be held on July 24th in the afternoon, are structured around the theme of "Introduction to Public Speaking: Introducing Ourselves," led by Eva María González Lorenzo, who will cover the fundamentals of public speaking. Following this, Pérez Capote will present "We Speak and Relax: Public Speaking and Stress Management," a talk that will kick off the second part of the workshop, focusing on managing stage fright through presentations on topics familiar to each student.
Completely current and booming, the workshop “Creation of Radio Podcasts and Video Podcasts”, organized in collaboration with the Association of Journalists of Santa Cruz de Tenerife (APT) Led by the experienced journalist Enrique Hernández, the workshop will provide the audience with the knowledge and tools necessary to create their own radio and video podcasts in a professional manner.
Aimed at industry professionals, Journalism and Marketing students, and the general public, the workshop is structured in five modules that will include an introduction to podcasts, their types and advantages, as well as a look at their rise in the national sphere, followed by the importance of choosing the topic, format and script development.
The third module of the workshop analyzes equipment and production (microphones, software, recording techniques), while the fourth focuses on publishing and promoting the product: from the platforms on which it is hosted to social media promotion and the importance of audience analysis and metrics. Finally, the workshop examines the most successful podcast case studies, with interviews of prominent podcasters that will spark reflection and discussion.
The Adeje Summer University, organized by the University of La Laguna and the Adeje City Council, offers a full program of workshops and courses, and registration is still open. Those interested in registering can do so at the following links: www.adeje.es/uva and in the University of La Laguna website.
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