Ideas EYA was the first advertising company in Tenerife and its name is an acronym of the name of its founder and director Enrique Yuste Arias. The company file It was donated to the Department of Art History of the University of La Laguna in 1993 and arrived at the Library in 1998.
It is an archive of enormous interest for the study of advertising and journalism, especially radio journalism, in the Canary Islands between 1948 and 1971. It contains documents generated by the company in the course of its operations and some personal documents of the founder and the subsequent director. It is now being made openly accessible through the Maresía repository Part of the collection of positive transparencies on colored glass, which were used to display advertising before the screening of films in the cinemas of Tenerife (Rex, Parque Victoria, Numancia, Royal Victoria, Capitol, Unión, Delta, Teatro Leal… and so many others).
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