The Faculty of Economics, Business and Tourism of the University of La Laguna held the following event on October 8th and 9th: XI Canary Islands Seminar on Economics, Business and Tourism, Organized in collaboration with the University of Las Palmas de Gran Canaria (ULPGC) and coordinated by the Faculty's Young Researchers Committee (JIFEET), this edition holds special significance as it forms part of the commemorative events for the faculty's 50th anniversary, a milestone that highlights half a century of contribution to academic knowledge and university education in the archipelago.
The opening ceremony was attended by the Rector of the University of La Laguna, Francisco García, who emphasized the importance of this seminar in fostering scientific exchange, knowledge transfer, and the strengthening of research networks in key areas for the socioeconomic development of the Canary Islands. Also present at the inaugural session were the Dean of the Faculty of Economics, Business, and Tourism at the University of Las Palmas de Gran Canaria (ULPGC), María Victoria Ruiz, and the Dean of the host institution, Inés Ruiz.
Ana González Pérez.
The opening lecture of the meeting was given by Ana González Pérez, Professor of Financial Economics and Accounting at the University of La Laguna, who presented a comprehensive diagnosis of the Canary Islands economy, structured around its institutional framework, its public finances, its productivity challenges and its territorial fragmentation.
Structure of the day
The seminar brought together both established researchers in training and doctoral students. Among the program's highlights was the Doctoral Colloquium, with the coordination of Gustavo Marrero, Professor at the University of La Laguna, and Petra de Saá, professor at the ULPGC. This space was specifically designed so that doctoral students could present their research projects, receive feedback from specialists, and guide the development of their academic theses.
The academic program was structured into two days dedicated to the analysis of economics, tourism, and business management, during which thirty papers were presented and endorsed by more than seventy researchers from the two public universities in the Canary Islands. The first session of presentations, coordinated by María Candelaria Gil Fariña, Professor of Quantitative Methods for Economics and Business at the University of La Laguna, brought together presentations on digital social entrepreneurship, emotional salary in Generation Z, gravity models in island destinations, artificial intelligence tools in auditing accounts and teaching innovation methodologies.
The second day, held in the Auditorium on the morning of Friday, October 9, was structured into three consecutive blocks of presentations. The morning session began with the panel coordinated by Raúl Hernández Martín, Professor of Applied Economics at the University of La Laguna, with presentations on the history of domestic service in Tenerife, job satisfaction and well-being in the hospitality industry, water cost management, the redistributive framework of tourism and the regulation of holiday rentals.
Next, the third session, led by Deybbi Cuéllar Molina, professor in the area of Business Organization at ULPGC, delved into value creation and financing in the accommodation sector, seasonal concentration, the adoption of chatbots by air passenger, the integration of AI in hotels and the gender pay gap.
The meeting concluded with a fourth session coordinated by Daniel Dorta Afonso, professor of Business Organization at ULPGC, focused on data governance for smart destinations, water management in urban and hotel environments, gender parity in senior management and the historical salary imbalance in the archipelago, leading to the closing ceremony.
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