{"id":59935,"date":"2021-12-01T12:15:46","date_gmt":"2021-12-01T12:15:46","guid":{"rendered":"https:\/\/www.ull.es\/portal\/noticias\/?p=59935"},"modified":"2021-12-01T14:58:32","modified_gmt":"2021-12-01T14:58:32","slug":"ull-congreso-tecnologia-marketing","status":"publish","type":"post","link":"https:\/\/www.ull.es\/portal\/noticias\/2021\/ull-congreso-tecnologia-marketing\/","title":{"rendered":"La Facultad de Econom\u00eda, Empresa y Turismo de la ULL acoge un congreso internacional sobre tecnolog\u00eda y marketing"},"content":{"rendered":"<p class=\"p2\"><a href=\"https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p.jpg\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-59937 size-medium\" src=\"https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p-212x300.jpg\" alt=\"cartel del congreso\" width=\"212\" height=\"300\" srcset=\"https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p-212x300.jpg 212w, https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p-723x1024.jpg 723w, https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p-768x1087.jpg 768w, https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p-375x531.jpg 375w, https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p-750x1062.jpg 750w, https:\/\/www.ull.es\/portal\/noticias\/wp-content\/uploads\/sites\/13\/2021\/12\/congreso-marketing-tecnologia-p.jpg 842w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>La <a href=\"https:\/\/www.ull.es\/centros\/facultad-de-economia-empresa-y-turismo\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Facultad de Econom\u00eda, Empresa y Turismo<\/span><\/a> de la Universidad de La Laguna ser\u00e1 la sede de la tercera edici\u00f3n de la Conferencia Internacional de Marketing y Tecnolog\u00edas (<a href=\"http:\/\/www.icmarktech.org\/index.php\/en\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">ICMarkTech\u201921<\/span><\/a>), que se celebra a partir de ma\u00f1ana, jueves 2, y hasta el s\u00e1bado 4 de diciembre. Esta nueva convocatoria, que supone la primera ocasi\u00f3n en que la celebraci\u00f3n corre a cargo de una instituci\u00f3n fuera de Portugal, ha sido organizada conjuntamente por el <a href=\"https:\/\/www.ull.es\/departamentos\/direccion-de-empresas-e-historia-economica\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Departamento de Direcci\u00f3n de Empresas e Historia Econ\u00f3mica<\/span><\/a> y el <a href=\"https:\/\/www.ull.es\/institutos\/instituto-universitario-de-investigacion-social-y-turismo\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Instituto Universitario de Investigaci\u00f3n Social y Turismo<\/span><\/a> de la Universidad de La Laguna, bajo la presidencia del profesor del centro tinerfe\u00f1o<span class=\"s4\"> <a href=\"https:\/\/portalciencia.ull.es\/investigadores\/81151\/detalle\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Eduardo Parra<\/span><\/a>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p3\">La inauguraci\u00f3n se celebrar\u00e1 ma\u00f1ana, 2 de diciembre a las 10:00 horas, con la presencia del vicerrector de Investigaci\u00f3n y Transferencia de la Universidad de La Laguna, Ernesto Pereda; la concejala de Planificaci\u00f3n e Innovaci\u00f3n del Ayuntamiento de La Laguna, Cristina Ledesma P\u00e9rez; y el profesor de la Universidad de Maia (Portugal) y miembro del comit\u00e9 coordinador Jos\u00e9 Luis Reis. Seguidamente, se impartir\u00e1n las dos conferencias invitadas: una a cargo del profesor de la Universidad de Suffolk (Inglaterra) Luiz Moutinho, titulada <span class=\"s5\">\u201c<\/span>Future Thoughts on MarkTech\u201d, y otra por Marianna Sigala, de la Universidad de South Australia, llamada <span class=\"s5\">\u201c<\/span>How Artificial Intelligence is Changing Marketing?\u201d.<\/p>\n<p class=\"p3\">El congreso se divide en diecinueve sesiones de comunicaciones con alrededor de cinco participantes cada una, lo cual supone m\u00e1s de un center de presentaciones que ser\u00e1n expuestas de manera online y podr\u00e1n seguirse tambi\u00e9n presencialmente en diversas aulas de la sede del congreso. Los trabajos presentados han sido sometidos a revisi\u00f3n de pares por miembros del comit\u00e9 cient\u00edfico, y ser\u00e1n publicados posteriormente en un volumen.<\/p>\n<p class=\"p3\">Entre otras tem\u00e1ticas, este encuentro de expertos internacionales abordar\u00e1 la aplicaci\u00f3n al \u00e1mbito del marketing de tecnolog\u00edas e innovaciones como la realidad aumentada, la inteligencia artificial, las bases de datos, la miner\u00eda de datos y Big Data, el comercio electr\u00f3nico, los social media, el machine learning, la gamificaci\u00f3n y el blockchain y la neurociencia, entre otras.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Facultad de Econom\u00eda, Empresa y Turismo de la Universidad de La Laguna ser\u00e1 la sede de la tercera edici\u00f3n&#8230;<\/p>\n","protected":false},"author":21,"featured_media":59936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"inline_featured_image":false,"footnotes":""},"categories":[345,3329,3906,4098,350,2765],"tags":[891,8060,1847,2456],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - 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