{"id":61833,"date":"2022-03-30T11:56:43","date_gmt":"2022-03-30T11:56:43","guid":{"rendered":"https:\/\/www.ull.es\/portal\/noticias\/?p=61833"},"modified":"2022-03-30T12:38:53","modified_gmt":"2022-03-30T12:38:53","slug":"alumnado-y-profesorado-de-ade-investigan-el-comportamiento-del-consumidor-de-productos-de-isola","status":"publish","type":"post","link":"https:\/\/www.ull.es\/portal\/noticias\/2022\/alumnado-y-profesorado-de-ade-investigan-el-comportamiento-del-consumidor-de-productos-de-isola\/","title":{"rendered":"Alumnado y profesorado de ADE investigan el comportamiento del consumidor de productos de ISOLA"},"content":{"rendered":"<div class=\"bubbles scrolled-down\">\n<div class=\"scrollable scrollable-y\">\n<div class=\"bubbles-inner has-rights\">\n<section class=\"bubbles-date-group\">\n<div class=\"bubble hide-name is-in can-have-tail is-group-first is-group-last\" data-mid=\"5105516543\" data-peer-id=\"4584992\" data-timestamp=\"1648639485\">\n<div class=\"bubble-content-wrapper\">\n<div class=\"bubble-content\">\n<div class=\"message\" dir=\"auto\">El alumnado de la asignatura de Investigaci\u00f3n Comercial del Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas de la Universidad de La Laguna, junto al profesorado del \u00e1rea de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados Desiderio Guti\u00e9rrez Ta\u00f1o, Ricardo Jes\u00fas D\u00edaz Armas, Janet Hern\u00e1ndez M\u00e9ndez y Andr\u00e9s Fern\u00e1ndez Mart\u00edn, han llevado a cabo un estudio para La Gaviota Alimentaci\u00f3n SL (ISOLA), empresa dedicada a la comercializaci\u00f3n de frutos secos y fruta deshidratada con 40 a\u00f1os de historia en el mercado Canario.<\/div>\n<div dir=\"auto\"><\/div>\n<div class=\"message\" dir=\"auto\">La investigaci\u00f3n analiz\u00f3 el comportamiento del consumidor en el punto de venta, al objeto de conocer qu\u00e9 variables f\u00edsicas del entorno de compra y, especialmente del lineal, influyen \u2013y c\u00f3mo lo hacen\u2013 en el comportamiento visual y en el proceso de decisi\u00f3n de compra.<\/div>\n<div class=\"message\" dir=\"auto\">\n<p>Esta colaboraci\u00f3n ha permitido que el alumnado experimente c\u00f3mo se desarrolla una investigaci\u00f3n real para una empresa consolidada en el sector. Adem\u00e1s, los resultados del estudio han servido para mejorar y optimizar la estrategia de marca registrada de la empresa y suponen una aportaci\u00f3n novedosa a lo publicado hasta ahora sobre el retail, es decir, sobre establecimientos que venden al publico en general.<\/p>\n<div class=\"bubble hide-name is-in can-have-tail is-group-last\" data-mid=\"5105844223\" data-peer-id=\"4584992\" data-timestamp=\"1648641040\">\n<div class=\"bubble-content-wrapper\">\n<div class=\"bubble-content\">\n<div class=\"message\" dir=\"auto\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inner tgico\" title=\"30 marzo 2022, 12:24:45\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"chat-input\">\n<div class=\"chat-input-container\">\n<div class=\"rows-wrapper-wrapper\">\n<div class=\"rows-wrapper chat-input-wrapper\">\n<div class=\"reply-wrapper\">\n<div class=\"btn-menu\">\n<div class=\"btn-menu-item rp-overflow rp\">\n<div class=\"checkbox-box\"><\/div>\n<\/div>\n<div class=\"btn-menu-item rp-overflow rp\"><\/div>\n<\/div>\n<\/div>\n<div class=\"new-message-wrapper\" data-offset=\"commands\">\n<div class=\"input-message-container\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El alumnado de la asignatura de Investigaci\u00f3n Comercial del Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas de la Universidad de&#8230;<\/p>\n","protected":false},"author":23,"featured_media":61837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3906,3871],"tags":[8427,8429,8428],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - 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