{"id":78195,"date":"2024-10-17T09:30:35","date_gmt":"2024-10-17T09:30:35","guid":{"rendered":"https:\/\/www.ull.es\/portal\/noticias\/?p=78195"},"modified":"2024-10-17T09:30:35","modified_gmt":"2024-10-17T09:30:35","slug":"la-coleccion-de-diapositivas-de-ideas-eya-en-el-repositorio-maresia","status":"publish","type":"post","link":"https:\/\/www.ull.es\/portal\/noticias\/2024\/la-coleccion-de-diapositivas-de-ideas-eya-en-el-repositorio-maresia\/","title":{"rendered":"La colecci\u00f3n de diapositivas de Ideas EYA en el repositorio Mares\u00eda"},"content":{"rendered":"<p dir=\"ltr\">Ideas EYA\u00a0fue\u00a0 la primera empresa de publicidad que hubo en Tenerife y su nombre es un acr\u00f3nimo del nombre de su fundador y director Enrique Yuste Arias.\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/docs.google.com\/document\/d\/1JCunOs7CcO5H_SKbYV3Kkxx2P9bm7Wn7QE2sUNf0xZQ\/edit?usp=sharing__;!!D9dNQwwGXtA!Qah6GdFsF2jJfMLMr7wah0LHxtweQhW88cP2ehrZyQ0UfATNyAhgBNZ6gy57s1FjPR8UPFvNArMUdcU$\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.com\/v3\/__https:\/\/docs.google.com\/document\/d\/1JCunOs7CcO5H_SKbYV3Kkxx2P9bm7Wn7QE2sUNf0xZQ\/edit?usp%3Dsharing__;!!D9dNQwwGXtA!Qah6GdFsF2jJfMLMr7wah0LHxtweQhW88cP2ehrZyQ0UfATNyAhgBNZ6gy57s1FjPR8UPFvNArMUdcU$&amp;source=gmail&amp;ust=1729243722633000&amp;usg=AOvVaw1ZcOoAioJnyiwd7WUv8daC\" target=\"_blank\" rel=\"noopener\">El archivo de la empresa\u00a0<\/a>fue donado al Departamento de Historia del Arte de la Universidad de La Laguna en el a\u00f1o 1993 y lleg\u00f3 a la Biblioteca en 1998.<\/p>\n<p dir=\"ltr\">Es un archivo de enorme inter\u00e9s para el estudio de la publicidad y el periodismo, sobre todo radiof\u00f3nico, en Canarias entre 1948 y 1971. Contiene documentos generados por la empresa en el desarrollo de su actividad y algunos documentos personales del fundador y del director posterior.\u00a0Ahora se pone en acceso abierto, a trav\u00e9s del<a href=\"https:\/\/hermes.bbtk.ull.es\/results.vm?q=parent:0005058342&amp;e=subfonds&amp;t=%2Balpha&amp;lang=es&amp;view=archivos\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/hermes.bbtk.ull.es\/results.vm?q%3Dparent:0005058342%26e%3Dsubfonds%26t%3D%252Balpha%26lang%3Des%26view%3Darchivos&amp;source=gmail&amp;ust=1729243722633000&amp;usg=AOvVaw3Ayin7G861BbudVZ7QrY0y\" target=\"_blank\" rel=\"noopener\">\u00a0repositorio\u00a0Mares\u00eda<\/a>\u00a0parte de la colecci\u00f3n de transparencias positivas en vidrio color, que serv\u00edan para poner la publicidad,\u00a0 antes de la proyecci\u00f3n de las pel\u00edculas, en los cines de Tenerife (Rex, Parque Victoria, Numancia, Royal Victoria, Capitol, Uni\u00f3n, Delta, Teatro Leal\u2026 y tantos otros).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideas EYA\u00a0fue\u00a0 la primera empresa de publicidad que hubo en Tenerife y su nombre es un acr\u00f3nimo del nombre de&#8230;<\/p>\n","protected":false},"author":65,"featured_media":78196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4534],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - 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