Politeness in Digital Discourse: A Study of the Linguistic Strategies of Digital Travel Promotions in French

Abstract

In recent decades, the Internet, as a mass media, has completely revolutionized human communications so that pragmatic studies are increasingly opting to analyse an innovative discourse that emerges from this virtual world: digital discourse. Bearing in mind the relevance of this new type of discourse, our work aims to analyse a corpus of travel offers in French taken from Web sites of travel agencies of Internet in order to carry out a renewed study on the use of linguistic politeness in the discourse of Internet travel advertising and offer a new approach to the pragmatic analyses of the digital discourse.