Government Pavilion, C/ Padre Herrera s/n
Post Office Box 456
38200, San Cristobal de La Laguna
Santa Cruz de Tenerife - Spain
Switchboard Tel.: (+34) 922 31 90 00
Hours: Mon, 8:00 a.m. to 9:00 p.m.
Image and audiovisual production applied with artificial intelligence
Image and audiovisual production applied with artificial intelligence
Overview
This micro-credential introduces the fundamentals of photography and video applied to professional communication, including lighting, composition, and visual storytelling. The program trains students to edit and produce audiovisual content using tools such as CapCut and Canva, also integrating the use of artificial intelligence to optimize the creation of multimedia pieces efficiently and responsibly.
To equip students with the necessary technical and narrative foundations to produce professional visual and audiovisual content with the resources available to them, integrating CapCut and Canva as the main editing and production tools, and artificial intelligence as technical and creative support in the process of improving, editing and optimizing image and video.
Students must be between 25 and 64 years old on the date the training begins.
A university degree will not be required to access this micro-credential. However, students wishing to access it must meet the following access requirements: They must hold, at a minimum, a high school diploma or advanced vocational training qualification.
Academic program
- Fundamentals of image and audiovisual narrative applied to professional communication
- Smartphone photography and video recording: applied technique and planning
- Video editing with CapCut: fundamentals and production of basic pieces
- Advanced CapCut: Professional Editing and AI Applied to Video
- Audiovisual production with Canva: video, animations and multimedia pieces
- Final project: production, presentation and defense of the audiovisual work
The training activities to be carried out during the delivery of the micro-credential will be:
- Theoretical classes: expository, explanatory or demonstration sessions of the contents and knowledge.
- Practical classes: sessions of practical application of the content developed in the theoretical classes, through the resolution of exercises, problems or theoretical-practical scenarios.
- Seminars, workshops, or other complementary activities (discussion forums, simulations, etc.): monographic sessions that encourage student participation. These are supervised by the course instructors.
- Work: preparation of a study, essay, work… proposed in the subject, either individually or in a group following established guidelines.
- Independent work: independent and self-regulated activity of the student based on the documentation and guidelines proposed in the subject, preparation of classes and exams, preparation of final reports, internship reports…
- Presentations, debates and defenses of works and projects: activity through which students present works, exercises, projects… based on established criteria, demonstrating sufficiency and maturity in the acquisition of the planned competencies.
- Tutoring (individual, group…): activity in which the teaching staff attends to, facilitates and guides one or more students in the training process.
- Assessment: continuous assessment tests and final exams. Tests may be in person or online, and may be written, oral, or consist of practical exercises.
Regarding the way to organize the teaching to achieve the objectives set out in the micro-credential, the organizational modality summarized below will be followed:
- Lectures/expository method: presentation or explanation by the teaching staff.
- Practical classes: activities supervised by the teaching staff in the classroom, laboratories, clinics
Seminars: completing exercises, solving problems or practical cases, others. - Individual work: individual preparation of assignments/projects/reports, portfolio…
- Group work: group preparation of assignments, projects/reports, …
- Personal study: preparation for tests, exams, etc.
- Assessment: written tests, oral tests, practical tests, …
- Tutoring: a period of instruction in which teachers and students interact with the aim of
review and discuss materials and topics presented in class. - Exhibitions, debates and presentation of works and projects: activities supervised by the teaching staff.
- Active methodologies: cooperative learning, project-based learning, flipped classroom, service learning, game-based learning, case studies, problem solving… These are aimed at making learning a participatory process and are based on student agency.
The microcredential will have an evaluation system (ES) based on the following evaluation tests:
- Objective tests (true/false, multiple choice, test-type, fill-in-the-blank, ordering, etc.): These are measurement instruments that allow for the evaluation of knowledge, skills, performance, aptitudes, etc. The answers are closed-ended, thus promoting objectivity during the scoring process.
- Short answer tests: a type of objective test in which students do not elaborate on their answers and must respond to the specific information requested.
- Development tests, long answer: students must develop, relate, organize and present their knowledge on a topic to produce an extensive answer.
- Attendance, participation or attitude in teaching activities, seminars, tutorials, etc.: monitoring student attendance and participation in teaching activities, carrying out activities during teaching sessions.
- Written works, memoirs, internship reports, and projects: a document prepared on a topic or activity carried out, following the instructions established by the teaching staff.
- Portfolios, journals, notebooks, or practice materials, etc.: a compilation of student work that demonstrates their progress and achievements. This compilation also serves as evidence of self-reflection.
General information
Credits: 2.5 ECTS
Duration: 13/05/2026 – 27/05/2026
Teaching modality: In person
Location: Faculty of Social Sciences and Communication, La Pirámide Building, Guajara Campus.
Schedule:
Date: May 13th, 4:00 PM - 8:15 PM
Date: May 14th, from 6:00 PM to 8:30 PM
Date: May 15th, from 6:00 PM to 8:30 PM
Date: May 18th, from 6:00 PM to 8:30 PM
Date: May 19th, 11:30-14:30
Date: May 20th, from 4:30 PM to 8:00 PM
Date: May 21st, 3:00 PM - 5:00 PM
Date: May 22nd, 3:00 PM - 4:00 PM
Date: May 22nd, 3:00 PM - 4:00 PM
Date: May 25th, 3:00 PM - 4:30 PM
Date: May 27th, 3:00 PM - 4:30 PM
Valued at: €217.50
The cost of tuition for this Microcredential will be subsidized by the 'Plan for the development of university microcredentials', investment 6 of component 21 of the Addendum to the 'Recovery, Transformation and Resilience Plan', financed by the European Union – Next Generation EU, year 2025.
Short courses available in various formats (in-person, online, or hybrid). Ideal for learning without interrupting your professional life.
Content created and delivered by professionals and experts in the field, designed for immediate application.
Endorsed by the University of La Laguna. You will receive an official ECTS certificate, valid in the European Higher Education Area.
Teaching staff
