Application of cash register and POS operations in sales management and customer service in commercial establishments

Qualification

Overview

This micro-credential qualifies individuals to perform basic functions at the point of sale, understanding the role of retail staff. Students will learn to process payments and collections, record sales, and apply customer service and sales techniques in a retail environment.

Goals

1. Identify the role of sales staff at the point of sale.
2. Manage cash register and POS operations.
3. Register and control sales transactions.
4. Apply customer service techniques typical of retail staff.
5. Apply sales techniques in commerce.

Access requirements

Students must be between 25 and 64 years old on the date the training begins.

To access this micro-credential, students must meet at least one of the following requirements: 

  • Having a disability of 33% or higher.
  • Being at risk of social exclusion or having special difficulties in labor market integration, which must be certified by a Social Services report or a technical report from the entity specifying the causes leading to the situation of risk of exclusion.
  • Being victims of gender violence or having children who depend on them.
  • Being victims of terrorist acts.
  • Being young people under guardianship and former guardianship in the process of emancipation.
  • Being job seekers.
  • Being refugees or asylum seekers who can prove the final favorable resolution of the refugee status, if they have applied for it, issued by the Ministry of the Interior.

Academic program

Contents

TOPIC 1: THE ROLE OF SALES STAFF AND THE SALES PROCESS

  • Functions and responsibilities at the point of sale.
  • Professional image. 
  • The sales process in commerce. 
  • Basic complaint and claim management. 

TOPIC 2: CASHIER OPERATIONS IN RETAIL

  • How the cash register works. 
  • Opening and closing the cash register
  • Payment methods: cash, cards, vouchers and others. 

TOPIC 3: POS (Point of Sale Terminal) OPERATION. 

  • How the POS system works. 
  • Basic operations. 

TOPIC 4: CUSTOMER SERVICE AND QUALITY IN SERVICE.  

  • Communication and customer service techniques
  • Quality of service at the point of sale. 
  • Professional attitudes. 
  • Managing difficult situations with clients.
  • Customer loyalty.

Methodology and activities

  • Theoretical classes: expository, explanatory or demonstration sessions of the contents and knowledge. 
  • Practical classes: sessions of practical application of the content developed in the theoretical classes, through the resolution of exercises, problems or theoretical-practical scenarios.
  • Seminars, workshops, or other complementary activities (discussion forums, simulations, etc.): monographic sessions that encourage student participation. These are supervised by the course instructors.
  • Presentations, debates and defenses of works and projects: activity through which students present works, exercises, projects… based on established criteria, demonstrating sufficiency and maturity in the acquisition of the planned competencies. 
  • Tutoring (individual, group…): activity in which the teaching staff attends to, facilitates and guides one or more students in the training process.
  • Assessment: continuous assessment tests and final exams. Tests may be in person or online, and may be written, oral, or consist of practical exercises.

The methodology is as follows:

  • Lectures/expository method: presentation or explanation by the teaching staff.
  • Practical classes: activities supervised by the teaching staff in the classroom, laboratories, clinics.
  • Seminars: completing exercises, solving problems or practical cases, others.
  •  Personal study: preparation for tests, exams, etc.
  •  Assessment: written tests, oral tests, practical tests, …
  • Tutoring: instruction period in which teachers and students interact with the aim of reviewing and discussing materials and topics presented in class.
  • Exhibitions, debates and presentation of works and projects: activities supervised by the teaching staff.
  • Active methodologies: cooperative learning, project-based learning, flipped classroom, service learning, game-based learning, case studies, problem solving… These are aimed at making learning a participatory process and are based on student agency.

Evaluation criteria

  • Objective tests (true/false, multiple choice, test-type, fill-in-the-blank, ordering, etc.): These are measurement instruments that allow for the evaluation of knowledge, skills, performance, aptitudes, etc. The answers are closed-ended, thus promoting objectivity during the scoring process.
  • Case studies, exercises and problems: tests in which students must solve, in a reasoned manner, within a certain time, and according to the established criteria, the cases, exercises or problems posed by the teaching staff, with the aim of applying the knowledge acquired.
  • Attendance, participation or attitude in teaching activities, seminars, tutorials, etc.: monitoring student attendance and participation in teaching activities, carrying out activities during teaching sessions.

General information

Credits: 3 ECTS

Duration: 07/05/2026 – 15/05/2026

Teaching modality: In person

Location: Única coaching and consulting. Calle Santiago Cuadrado, nº 23. 38006, Santa Cruz de Tenerife

Schedule: 15:00-19:20 hours.

Registration: Free

Valued at: €217.50

Registration
More info and registration help

The cost of tuition for this Microcredential will be subsidized by the 'Plan for the development of university microcredentials', investment 6 of component 21 of the Addendum to the 'Recovery, Transformation and Resilience Plan', financed by the European Union – Next Generation EU, year 2025.

Flexibility

Short courses available in various formats (in-person, online, or hybrid). Ideal for learning without interrupting your professional life.

Employability

Content created and delivered by professionals and experts in the field, designed for immediate application.

Certification

Endorsed by the University of La Laguna. You will receive an official ECTS certificate, valid in the European Higher Education Area.

Teaching staff

Alicia Correa Rodríguez

Full Professor of Financial Economics and Accounting at the ULL.
Corporate finance lecturer with extensive experience in practical courses for
professionals.

Miriam Quintero Hernández

Associate Professor in the area of Economics, Finance and Accounting.
Tax and accounting advisor. Teacher with extensive experience in courses for professionals.

Yurena Rivas Pérez

Instructor with over 3,000 hours of specialized training in retail and hospitality. Experienced in both sectors throughout their career, with practical mastery of commercial operations. Specific training in point of sale, merchandising, and customer service, applied to the retail environment. Teaching approach based on real-world case studies for effective sales management and customer service in retail establishments.

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