Introduction to AI and its practical application in the workplace

Introduction to AI and its practical application in the workplace

Overview

This training program aims to provide an understanding of the fundamentals of artificial intelligence and its evolution to its application in today's workplace, as well as to analyze the opportunities and risks it presents in different professional sectors. Furthermore, it promotes the knowledge and practical use of AI-based tools to optimize administrative, organizational, and communication tasks in real-world work contexts, along with the development of a critical perspective on its ethical and social impact both in the workplace and in personal life.

Goals

  1. Understand the basic principles of artificial intelligence and its historical evolution up to current applications in the workplace.
  2. Identify opportunities and risks of using artificial intelligence in different professional sectors.
  3. To learn and apply AI-based tools to optimize administrative, organizational, or communication tasks in real work contexts.
  4. Critically evaluate the ethical and social impact of artificial intelligence in the workplace and personal spheres.

Access requirements

To access a subsidized place, you must register on the Santander Open Academy website. Once we have verified your registration on the Santander Open Academy website, we will confirm your enrollment.

Academic program

Contents

Module 1: Introduction to AI.

Module 2: Generative AI Tools.

Module 3: Case studies.

Module 4: Responsible Use and Challenges of AI.

Methodology and activities

Focused on practical application, it seeks to promote advanced digital literacy, improve employability and facilitate adaptation to a changing professional environment, thus contributing to personal and professional development.

Evaluation criteria

The final grade will be determined by:

  • Objective tests (true/false, multiple choice, test-type, fill-in-the-blank, ordering, etc.): These will allow for the evaluation of knowledge, skills, performance, aptitudes, etc. The answers will be closed-ended, and their scoring promotes objectivity.
  • Written works, memoirs, internship reports, and projects: documents must be prepared on a topic or activity carried out, following the instructions established by the teaching staff.

General information

Credits: 0 ECTS

Duration: 20/04/2026 – 08/05/2026

Teaching modality: Virtual

Location: Virtual Campus of the University of La Laguna

Free tuition

Registration
More info and registration help

The cost of tuition for this Microcredential will be subsidized by the 'Plan for the development of university microcredentials', investment 6 of component 21 of the Addendum to the 'Recovery, Transformation and Resilience Plan', financed by the European Union – Next Generation EU, year 2025.

Flexibility

Short courses available in various formats (in-person, online, or hybrid). Ideal for learning without interrupting your professional life.

Employability

Content created and delivered by professionals and experts in the field, designed for immediate application.

Certification

Endorsed by the University of La Laguna. You will receive an official ECTS certificate, valid in the European Higher Education Area.

Teaching staff

María Belén San Nicolás Santos

Alberto Miguel Rodríguez Orihuela

José Francisco Borras Machado

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