La influencia de los medios de comunicación en las imágenes femeninas. Actitudes, hábitos y comportamientos de las mujeres con respecto a la belleza y el cuerpo

Abstract

Current society is quite receptive to information and consumption through their visual presentation in mass media, the power of which is well known and acknowledged. In the present article we first analyse the evolution of some female stereotypes and women’s images in media such as the press and television, devoting special attention to publicity. We study as well the importance of women’s beauty in a society focused exclusively on the body, and its effects on women’s lives at the various fields which they have recently occupied and where they develop their activities. Finally, we include some results of our investigation in order to show the way women experience the different stereotypes broadcasted by publicity, as well as the relationships they establish with their own bodies according to the social ideal of women’s beauty.