Cartographies of the Manosphere: Antifeminist Discourses, Social Media, and Cultural Reappropriations from a Gender Perspective

Abstract

The monography “Cartographies of the Manosphere: Antifeminist Discourses, Social Media, and Cultural Reappropriations from a Gender Perspective,” co-ordinated by Dunia Etura Hernández (University of Valladolid), Elena Esteban Ramos (RTVE/University of Valladolid), and Asunción Bernárdez Rodal (Complutense University of Madrid), is part of the research project “The Manosphere on Social Media: Cultural Produsage to Reverse Gender Stigmas and the Culture of Hate” (PID2022-141877NB-I00, 2023–2027).

This issue is structured around a dual objective: first, to map the manosphere by making its discursive, media, and affective architectures legible; and second, to problematize it by examining its cultural productivity, its role in reshaping hegemonic orders, and its links to neoliberal regimes of subject formation. The concept of produsage is central to this approach, enabling the manosphere to be understood not merely as a space of content consumption, but as a cultural system in which users and creators co-produce meanings, repertoires, and stigmas within platform-driven and monetized environments.