Government Pavilion, C/ Padre Herrera s/n
Post Office Box 456
38200, San Cristobal de La Laguna
Santa Cruz de Tenerife - Spain
Switchboard Tel.: (+34) 922 31 90 00
Hours: Mon, 8:00 a.m. to 9:00 p.m.
Design and development of business models using Business Model Canvas
Design and development of business models using Business Model Canvas
Overview
This micro-credential trains individuals to analyze business opportunities by evaluating the market, the competition, and customer needs. The program covers business model design using the Business Model Canvas and the development of structured business plans that integrate strategic, operational, and commercial aspects.
- Understand and apply the fundamentals of entrepreneurship and business model design, using the Business Model Canvas methodology to structure business initiatives.
- Analyze the environment, the market and the competition, and design marketing and commercialization strategies for the positioning of the project.
- Plan and develop a viable business project, integrating the operational, organizational and strategic aspects into a structured business plan.
A university degree is not required to access this micro-credential. However, students wishing to access it must meet the following access requirements:
- Be between 25 and 64 years of age on the date the training begins.
- Hold a high school diploma or equivalent, or hold a higher-level vocational training qualification, preferably in the fields of marketing, administration, management, commerce, finance, or similar.
Academic program
- ENTREPRENEURSHIP AND DEFINITION OF THE BUSINESS PROJECT
- BUSINESS MODEL CANVAS DESIGN
- MARKET ANALYSIS AND BUSINESS STRATEGY
- BUSINESS PLANNING AND PROJECT PRESENTATION
The training activities to be carried out during the delivery of the micro-credential will be:
- Theoretical classes: expository, explanatory or demonstration sessions of the contents and knowledge.
- Practical classes: sessions of practical application of the content developed in the theoretical classes, through the resolution of exercises, problems or theoretical-practical scenarios.
Regarding the way to organize teaching to achieve the objectives set out in the
The microcredential process will follow the organizational procedures summarized below:
- Lectures/expository method: presentation or explanation by the
- faculty.
- Seminars: completing exercises, solving problems or practical cases, others.
- Group work: group preparation of assignments, projects/reports.
- Evaluation: written, oral, and practical tests.
- Exhibitions, debates and presentation of works and projects: activities supervised by the teaching staff.
- Active methodologies: cooperative learning, project-based learning, flipped classroom, service learning, game-based learning, case studies, problem solving… These are aimed at making learning a participatory process and are based on student agency.
The microcredential will have an evaluation system (ES) based on the following assessment tests:
- Objective tests (true/false, multiple choice, test-type, fill-in-the-blank, ordering, etc.): These are measurement instruments that allow for the evaluation of knowledge, skills, performance, aptitudes, etc. The answers are closed-ended, thus promoting objectivity during the scoring process.
- Case studies, exercises and problems: tests in which students must solve, in a reasoned manner, within a certain time, and according to the established criteria, the cases, exercises or problems posed by the teaching staff, with the aim of applying the knowledge acquired.
- Written works, memoirs, internship reports, and projects: a document prepared on a topic or activity carried out, following the instructions established by the teaching staff.
- Oral presentation and defense of topics, assignments, etc.: oral presentation on a topic related to the micro-credential content or on the results of an assignment, exercise, or project, followed by discussion with the teaching staff. This can be done individually or in a group.
General information
Credits: 3 ECTS
Duration: 18/05/2026 – 29/05/2026
Teaching modality: 100% asynchronous online training
Location: Google Meet
The online sessions, which will be recorded, will take place from 6:00 PM to 8:00 PM on the following days:
Friday, May 22: Google Meet
Tuesday, May 12: Google Meet
Thursday, May 14: Google Meet
Monday, May 18: Google Meet
Valued at: €217.50
The cost of tuition for this Microcredential will be subsidized by the 'Plan for the development of university microcredentials', investment 6 of component 21 of the Addendum to the 'Recovery, Transformation and Resilience Plan', financed by the European Union – Next Generation EU, year 2025.
Short courses available in various formats (in-person, online, or hybrid). Ideal for learning without interrupting your professional life.
Content created and delivered by professionals and experts in the field, designed for immediate application.
Endorsed by the University of La Laguna. You will receive an official ECTS certificate, valid in the European Higher Education Area.
Teaching staff
Professional with a degree in Business Administration and Management from the University of La Laguna, with experience in employment training and in the design, implementation and
Management of entrepreneurial projects, including the preparation of tenders and reports
financing techniques.
Local and digital business consultant. With
Extensive experience in entrepreneurship, financing,
digital marketing and artificial intelligence.
Professor and researcher of Marketing at the University of La Laguna and PhD from the same institution. His career combines academic activity, focused on the
consumption of local products, with more than ten years of professional experience in marketing and management in companies such as Danone, Siete Delicatessen or GMR Canarias.
I am a qualified professional with a degree in Labor Relations. I have been running my own firm since 2007.,
Specialized in labor, tax, and accounting advice. Labor mediator.
With the collaboration of the CEOE-Tenerife Chair of Business and Labor Relations at ULL
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