Innovation applied to the business challenge

Overview

This micro-credential equips individuals to analyze business situations, identifying problems, opportunities, and strategic factors through diagnostic methodologies. The program addresses the design of innovative and viable solutions, as well as the development and communication of professional proposals, assessing their impact on competitiveness, sustainability, and efficiency.

Goals

Develop applied innovation capabilities in real business contexts.
Apply strategic analysis methodologies to solve organizational challenges.
Designing innovative solutions that are operationally and economically viable, promoting a culture of intrapreneurship as a lever for organizational competitiveness.

Access requirements

A university degree is not required to access this micro-credential. However, students wishing to access it must meet the following requirements:

Students must be between 25 and 64 years old on the date the training begins.
Hold a high school diploma or equivalent, or hold a higher-level vocational training qualification, preferably in the fields of marketing, administration, management, commerce, finance, or similar.
Possess prior professional experience or demonstrated interest in the business environment, whether as an employee, self-employed professional, entrepreneur, or actively seeking employment.

Academic program

Contents

Block 1. Introduction to intrapreneurship and presentation of the Business Challenge

Concept of intrapreneurship in business environments.
Organizational innovation as a driver of competitiveness.
Presentation of the collaborating company.
Contextualization of the organizational environment.
Presentation of the real Business Challenge by the collaborating entity.
Preliminary identification of business needs

Block 2. Strategic diagnosis applied to the Business Challenge

Analysis of the specific business environment.
Identifying organizational problems and opportunities.
Mapping of processes and key actors of the company.
Application of strategic diagnostic tools to the real case.
Prioritization of areas of intervention.

Block 3. Designing innovative solutions for the business challenge

Creativity applied to real business contexts.
Generating alternative solutions.
Organizational value proposition tailored to the case.
Design of preliminary action plans.
Adjusting proposals to the context of the collaborating company.

Block 4. Organizational and economic viability of the proposals

Technical feasibility assessment in the real company.
Organizational impact of the proposed innovation.
Basic estimate of costs and resources.
Preliminary analysis of business risks.
Monitoring indicators.

Block 5. Professional communication and proposal presentation

Preparation of a structured executive report.
Professional presentation techniques.
Preparation for oral defense
Presentation of proposals to business representatives.
Professional feedback from the collaborating company.

Methodology and activities

The training activities to be carried out during the delivery of the micro-credential will be:

Theoretical classes: expository, explanatory or demonstration sessions of the contents and knowledge.
Practical classes: sessions of practical application of the content developed in the theoretical classes, through the resolution of exercises, problems or theoretical-practical scenarios
Work: preparation of a study, essay, work… proposed in the subject, either individually or in a group following established guidelines.
Independent work: independent and self-regulated activity of the student based on the documentation and guidelines proposed in the subject, preparation of classes and exams, preparation of final reports, internship reports…
Presentations, debates and defenses of works and projects: activity through which students present works, exercises, projects… based on established criteria, demonstrating sufficiency and maturity in the acquisition of the planned competencies.
Tutoring (individual, group…): activity in which the teaching staff attends to, facilitates and guides one or more students in the training process.
Field trips/visits: an activity carried out outside the classroom. Its objective is for students to put what they have learned in class into practice in a real-world context, which will allow them to reinforce the theoretical content (meaningful learning).

Regarding the way to organize the teaching to achieve the objectives set out in the micro-credential, the organizational modality summarized below will be followed:

Master classes/expository method: structured presentation of the fundamentals of intrapreneurship, business diagnostic methodologies and the conceptual frameworks necessary for solving organizational challenges.
Practical classes: development of supervised activities aimed at the application of analysis, diagnosis and design tools for innovative solutions linked to the proposed Business Challenge.
Individual work: individual preparation of specific contributions to the group project, analysis of relevant information and preparation of materials for the development of the Business Challenge.
Group work: collaborative development of proposed solutions, design of action plans and joint preparation of the final professional report.
Tutoring: support and guidance of students by teachers and collaborating professionals, facilitating the monitoring of the training process and the resolution of difficulties.
Active methodologies: application of project-based learning and problem-solving approaches, focused on the analysis and resolution of real business challenges, promoting active student participation.
Field trips, visits: activities developed in real business environments that allow contextualizing the challenge posed and reinforcing the connection between academic learning and professional practice.

Evaluation criteria

The microcredential will have an evaluation system (ES) based on the following assessment tests:

Case studies, exercises and problems: evaluation of the process of analysis and resolution of the real business challenge presented, applying in a reasoned way the methodologies and tools worked on during the micro-credential.
Attendance, participation or attitude in teaching activities, seminars, tutorials, etc.: assessment of the active involvement of students in training sessions, their participation in debates, work dynamics and follow-up tutorials of the Business Challenge.
Works, memoirs, internship reports, written reports and projects: preparation of a structured professional report that includes the diagnosis of the business challenge, the proposed solution and its organizational and economic viability.
Oral presentation and defense of topics, work, etc.: presentation and oral defense of the proposals developed before the teaching staff and representatives of the collaborating company, demonstrating professional communication skills and technical argumentation.

General information

Credits: 2 ECTS

Duration: 12/05/2026 – 27/05/2026

Teaching modality: Blended learning

Location: Virtual Campus University of La Laguna

Free enrollment

Valued at: €145

Registration

More info and registration help

Training subsidized by the “Plan for the development of university microcredentials”, investment 6 of component 21 of the Addendum to the “Recovery, Transformation and Resilience Plan – financed by the European Union – Next Generation EU», for the year 2025, as well as by the CEOE-Tenerife Chair of Business and Labor Relations ULL.

Flexibility

Short courses available in various formats (in-person, online, or hybrid). Ideal for learning without interrupting your professional life.

Employability

Content created and delivered by professionals and experts in the field, designed for immediate application.

Certification

Endorsed by the University of La Laguna. You will receive an official ECTS certificate, valid in the European Higher Education Area.

Teaching staff

José Alberto Martínez González

Full Professor of Business Organization at the University of La Laguna (ULL). Lecturer in Business Management, Human Behavior in Organizations and Entrepreneurship.,
both at the ULL and for companies and institutions. Director of the group of
ULL research on human behavior internal and external to the organization.

Manuel Avelino Pestano Pérez

Accredited PhD in Education, consultant in strategy and innovation and
academic coordinator with extensive experience in the design and management of
Projects related to entrepreneurship, intrapreneurship, digital transformation, and university-business knowledge transfer. Has performed the following functions:
Management and leadership in innovation ecosystems, including parks
technological, and has participated in public and European programs focused on business development, training and competitiveness.

Elena Vela

Economist with a degree from the University of La Laguna, a Master's in Senior Management from ESADE, and extensive additional training in
Digitalization, labor law, and management skills. She has over 15 years of experience at CEOE-Tenerife, where she currently serves as Secretary General, having previously held the positions of manager and technical advisor. She has actively participated in numerous national and regional organizations and committees.
related to economics, employment, and public policy.

Jelena Eizvertina

Psychologist with over 10 years of experience in people development and organizational environments, I have prepared reports, defended proposals and presented results to management teams in companies up to 750 employees.
people (Leroy Merlin, Fred Olsen, Spring Hotels). As a certified teacher,
I combine practical tools with a psychological perspective applied to the
Professional communication: I work not only on what to say, but also on how to sustain the presentation, manage nerves, and receive feedback.

Moisés Barreto

Technician in the Entrepreneurship Service of the University
from La Laguna, with experience in training and support to
Entrepreneurs and SMEs. Specialized in active methodologies such as Design
Thinking works on entrepreneurial culture in the classroom through practical, participatory approaches oriented towards the development of real initiatives.

With the collaboration of the CEOE-Tenerife Chair of Business and Labor Relations at ULL

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Innovation applied to the business challenge