¿Empresarias o superwomen? Estudio de identidad genérico-profesional en directivas de empresa

Abstract

This article, which integrates diverse interests and fields, presents the results of a research carried out on a board of women who manage diverse companies, in order to discern how generic and professional identities are formed and expressed. Addressing such aims meant resorting to three analytic dimensions: the social imaginary of business women, the subjective projection of this social imaginary, and the way these women perform and build themselves from that perspective. Starting with a qualitative standpoint, case studies were carried out to eight women on the first level of direction, and surveys were added to the diverse labour groups among which they develop their work. The findings show the different tendencies in the construction and expression of the gender-professional identity sense.