The social and economic potential of the growing use and availability of ICTs must be a fundamental element for the sustainable and smart development of the tourism sector, supporting the constant renewal of destinations. One of the most relevant aspects present in daily life and in innovations in services and businesses is the geolocation of people and points of interest. Another key aspect is the continuous updating of reference information for decision-making and its increasing availability. ICTs allow for the provision of innovative solutions and offerings, taking advantage of opportunities for the design of new products, such as those associated with the blue economy. They also facilitate smart mobility through the optimal use of transport infrastructure and services. Changes in response to competition from other destinations and new, more flexible consumption habits would go hand in hand with the diversification of offerings, with complementary tourism products and the introduction of information systems that facilitate decision-making and enhance the customer experience, as well as re-engaging visitors at the destination. Within the framework of the Canary Islands' Smart Specialisation Strategy, part of the Europe 2020 Strategy, this project aims to investigate models, methodologies, formulations, and algorithms that support new software applications for organizing and planning the user experience at the destination. These applications will, among other objectives, enhance the value of associated tourism resources and facilitate a greater understanding of tourism products (complementary offerings). The project seeks to develop an intelligent system based on capturing preferences and information about tourism resources and services, including transportation, for the selection, filtering, recommendation, and planning of tourist itineraries that optimize the length of stay. This system will assist visitors in planning before and during their stay, using Orienteering Problem models and Soft Computing methodologies that take into account realistic aspects of the problems, such as information imprecision, multi-objective characteristics, and the dynamic nature of planning. Given the potential of the Canary Islands' marine and coastal environment for the sustainable and smart development of tourism, we propose this project to develop an innovative experience in this setting, supported by technological advancements. The social and economic impact of these technological advancements, which enable constant geolocation, will lead to a new range of personalized products and services. Changes in response to competition from other destinations and new, more flexible consumption habits will be driven by the diversification of the offering, with complementary tourism products and the introduction of information systems that facilitate decision-making and enhance the customer experience, as well as re-engaging visitors at the destination.