This book presents the graphic design of the University of La Laguna's (ULL) research journals. It not only proposes aesthetic criteria to improve the communication of these publications, but also addresses all aspects of the publishing process, such as achieving consistent graphic standards, establishing a distinctive style, implementing technical solutions that streamline the production process, and optimizing costs. The primary focus of this publication is to illustrate the design process in detail, from the initial ideas to the final product.