Design Innovation for the Tourist Industry(Joint degree)

Arts and Humanities

The master leverages multi-disciplinary education to research design and orient this towards a specific social and economic activity, tourism, as the field of application. The objective is to roll out strategies and activities in the industry based on design and design working methods. The University of Barcelona (UB), the University of Las Palmas de Gran Canaria (ULPGC) and the University of the Basque Country (UPV-EHU) take part in this inter-university master’s degree, along with the University of La Laguna (ULL)

General information

  • Credits: 60 ECTS
  • Duration: 1 year
  • Methodology: Classroom-based and distance learning
  • Type: Inter-university
  • Place:
    • Faculty of Humanities. Fine Arts Section
  • Academic direction:
  • The objective of the programme is to acquire the skills that will give students the tools for research in design and innovation by:
  • Designing tourist products and services
  • Designing graphic and communication products
  • Designing spaces
  • This is a master’s degree that leads to professional or research specialisation with a clearly multi-disciplinary profile. It fosters the creation of a new kind of professional profile, specialising in managing design in the tourist industry with a view to developing innovative products and services. Graduates of this programme, as both designers and consultants, will be able to draw on their design know-how and apply it using their capacity for critical analysis and creative design-thinking to resolve specific problems with experimentation and creative synthesis. Their mission will be to analyse the industry, identify its problems and offer solutions and suggest possible scenarios for strategic improvement. The programme creates a research profile that the tourist industry understands to be necessary insofar as it can offer benefits
    General skills
    • To apply design in the tourist industry as an innovation strategy
    • To know how to apply creative techniques to detect new problems in the range of tourist products and services available; how to define these in terms of design and propose solutions based on applying design know-how as a systemised discipline (in other words, be able to use design thinking naturally as an intellectual tool and method of creativity for innovation in the preparation and implementation of projects that combine design, research and applied research or practise-based projects
    • Know how to choose and use the best procedures, languages and advanced visual communication techniques in resolving design projects proposed to improve the range of tourist products and services with design practise, design thinking or design-based research
    • Acquire an in-depth knowledge of the symbolic values and processes of semiosis that operate in cultural material (landscapes, surroundings and interiors, visual products and communication) to know how to detect them, respect them and incorporate them into design solutions and innovative proposals for tourist products and services
    • Be aware of and know how to handle advanced tools for researching and identifying problems in the socio-cultural context in which the solution consists of a design project
    • Know how to use the general history of design, art, architecture and popular culture as a source of inspiration for proposing new, heritage-friendly solutions

    Specific skills
    • Understand design practise as a research method in itself, based on applied creativity (pursuant to the definition of the concept of design thinking used internationally as a useful method in the innovation dynamic)
    • Acquire an in-depth knowledge of the dynamic of design management that allows graduates to apply their marketing and business administration skills to projects aimed at designing tourist products and services
    • Acquire an in-depth knowledge of research to compile reliable information (e.g.: focus groups, market studies, trend analysis, etc.) that help to consider, implement and test visual communication design solutions, products and services for the tourist industry
    • Be aware of the environmental implication of these projects and be able to take decisions that mitigate or prevent any adverse environmental impact
    • Design for all, by applying the principles of universal design in areas, products and communications of the tourist industry
    • Know how to enhance and promote cultural diversity as an innovation tool for tourism
    • Study the market trends of design and tourist products and how to relate them
    • Know how to design quality-oriented tourist products
    • Be aware of the values and strengths of design applied to tourism sciences (sociology, anthropology, economics and geography)
    • Have the capacity to use information and communication technologies (ICTs) for tourist products from a critical, creative and innovative perspective

  • Admission will be direct for students coming from a bachelor’s degree in design, fine arts and industrial design engineering and product development from the European Area of Higher Education
  • Students from other degree courses, such as architecture, social sciences and economics and the social science and humanities disciplines in general, may gain access once their application has been assessed by an academic committee that will use the student’s academic curriculum to determine which foundation subjects the student must study in the Master in Design. This foundation course will consist of between 15 and 30 credits for the student. In order to avoid overlap with the teaching of the first semester of the master, these foundation credits will be gained in a “foundation year”, in other words, students attaining the foundation credits will require two academic years to complete the master’s degree; a first year to attain between 15 and 30 foundation credits, in the first or second semester depending on the degree subjects assigned to them, and a second year in which students will be taught the contents of the master from scratch
  • For students coming from the former fine arts bachelor’s degree course, access will be direct. In those cases in which students can accredit relevant professional experience in accordance with the contents of the master, the academic committee may exempt them from the foundation year
  • To gain access to the master programme, students will have to accredit a level of B1 in English pursuant to the common frame of reference for languages

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