Master in Communicative Innovation of Organizations

Social and Legal Sciences

The Master’s Degree in Communicative Innovation of Organizations proposes to face some participatory formulas that the new Information Age, or the domain of technical “Know how” urges to develop. Furthermore, it reflects on the current academic experience, combining it with the studies of several public and private entities that have implemented the new methods of work in professional and technical-digital terms. The Master specialises in the fields related to strategic management of communication, both public and political or business and also to offer up dated content to those who already have previous experience and wish to delve into the subject. The contents offered, organized in theoretical and practical modules with well-defined subjects, are designed on the need to strengthen all communication mechanisms, in terms of competence and efficiency,making communication structures the object to analysis, having an impact on, both and the building quality community life.

General information

  • Credits: 60 ECTS
  • Duration: 1 year
  • Methodology: Presential
  • Place:
    • Faculty of Social and Communication Sciences
  • Academic direction:
  • The main goal of the Master is to ensure an updated and interdisciplinary training that increases the professional skills in the Communication sector. The academic accuracy of this teaching commitment is born from a demanding design backed up by its official character but which, nevertheless, is shared with a strong link to the labour market.
  • Graduates of this Master will be able to work as DIRCOM in large, medium and small companies, as well as in communication and/or advertising agencies, press offices, PR agencies; as media planners, advertisers and branding agencies; branding managers, accounts and advertisers; reputacional strategic analysts for PR agencies and political consultants; Management of communication innovation project for PR agencies, non-governmental organisations, political parties, public administration and business; digital content management, brands and products and event organization.
    • Communication skills, written, verbal and multimedia, with different audiences and media.
    • Ability to organize and plan actions within the professional field, with a focus on achieving concrete goals and results, and with an ethical commitment.
    • Ability to work in interdisciplinary teams to achieve goals and solve problems together.
    • Ability to make decisions based on skills and knowledge acquired in diverse and changing contexts of professional practice.
    • Capacity for team leadership, human resources management and communication leadership.
    • Capacity for team leadership, human resources management and communication leadership.

    Specifics Skills
    • Ability to recognize in reality, and critically analyze the most important trends in communication today, using the main concepts, theories and models that explain them.
    • Ability to explain and differentiate economic models, social and political models that have developed in history and today, and recognise their influence on the most relevant trends and actors in the environment in which organisations operate.
    • Understanding the strategic role of communication in current organisations, and the ability to explain and apply its main management tools in an innovative way.
    • Knowledge of the legal, ethical and social framework in which the activities of the organizations are developed.
    • Ability to select and apply different research methodologies and research techniques in order to carry out complex diagnoses on the communication of organizations, institutions and political leaders, on the impact of their communication actions and on their reputation.
    • Ability to formulate objectives, design innovative actions, deliver results and quantify costs in the various key communication aspects of organisations.
    • Knowledge of communication planning and ability to apply innovative management mechanisms in achieving corporate strategic objectives.
    • Ability to build and improve an organization’s reputation with its different audiences, through the innovative application of public relations tools and processes.
    • Ability to improve the process of conception, communication and marketing of a product or service, through the advanced handling of the various analog and digital tools, and the latest marketing processes and trends, from an innovative perspective in its application.
    • Ability to create and communicate intangibles linked to the relational capital of the organization and knowledge of the mechanisms that generate value for brands, through the development of appropriate advertising communication strategies for the achievement of these objectives.
    • Mastery of the internal and external functions of an organization’s strategic communications management, including team management and leadership.
    • Ability to design, design and implement a project to organize and produce an event of any nature.
    • Ability to use corporate communication and public relations tools to manage crisis situations.
    • Ability to devise, design and implement political and electoral communication campaigns, within the framework of comprehensive strategic planning.
    • Ability to manage media relations efficiently.
    • Knowledge of the principles of social responsibility and ability to apply them in the framework of organizational communication.
    • Conocimiento de los principios de la responsabilidad social y capacidad para aplicarlos en el marco de la comunicación organizacional.

  • The Master’s Degree in Communicative Innovation of Organizations can be accessed from any Diploma, Degree or Bachelor’s Degree, although those belonging to the Social and Legal Sciences branch will have preference. This preference is valued with 2 points in the corresponding scale of access to the degree, which means that graduates of other degrees can access this Master’s degree if they reach the minimum score required in the scale with the other merits referred to in this.
  • The recommended student profile includes a basic knowledge of the current social, political and economic situation of the world and its immediate environment, as well as an elementary notion of the events that are marking the news. A good writing, a correct spelling and a frequent reading habit are also desirable skills that the future students of this Master should possess.
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