Competencies

The objectives of the Bachelor's Degree in Tourism detailed below are included in the White Book on the Bachelor's Degree in Tourism. These objectives must be defined based on the characteristics and evolving conditions of the activity carried out in a context of rapid transformation, demands for quality, competitiveness, sustainability, and growing internationalization. Within this framework, the objectives of higher education in Tourism are as follows:

1. Respond to existing training needs in the sector, facilitating knowledge of multidisciplinary skills and tools useful for decision-making in the current tourism context.
2. To provide those entering the degree with specific specialization profiles that address both the needs of business management and the management of natural and cultural resources, as well as other factors useful for the development of tourism or its products.
3. To offer advanced training that allows students to continue their education in any area of specialization required for the tourism sector, via postgraduate/master's and/or doctoral degrees.
4. Address essential aspects for developing competitive advantages over competing or collaborating products and destinations.

The Tourism Graduate must possess the following skills upon completion of his or her studies:

1. Understand the principles of tourism: its spatial, social, cultural, legal, political, labor, and economic dimensions.
2. Analyze the economic dimension of tourism.
3. Understand the dynamic and evolving nature of tourism and the new leisure society.
4. Know the main political and administrative structures of tourism.
5. Convert an empirical problem into an object of research and draw conclusions.
6. Have a strong customer service orientation.
7. Recognize the main tourism agents.
8. Evaluate tourism potential and prospective analysis of its exploitation.
9. Analyze, synthesize, and critically summarize the economic and heritage information of tourism organizations.
10. Manage financial resources.
11. Define business objectives, strategies and policies.
12. Direct and manage different types of tourism organizations.
13. Manage communication techniques.
14. Understand the legal framework that regulates tourism activities.
15. Working in English as a foreign language.
16. Communicate orally and in writing in a second foreign language.
17. Identify and manage tourist spaces and destinations
18. Manage the tourist territory in accordance with the principles of sustainability.
19. Know the operating procedure in the field of accommodation and catering.
20. Know the operating procedures of brokerage firms.
21. Analyze the impacts generated by tourism.
22. Use and analyze information and communications technologies (ICT) in different areas of the tourism sector.
23. Understand a public plan and the resulting opportunities for the private sector.
24. Plan and manage human resources in tourism organizations.
25. Understand how destinations, tourism structures, and their business sectors operate globally.
26. Know the objectives, strategy, and public planning instruments.
27. Work in different sociocultural environments.
28. Learn about the main initiatives to enhance cultural heritage.
29. Understand the characteristics of cultural heritage management.
30. Detect technical planning needs for tourist infrastructure and facilities.