Competencies

Basic skills (BS)

  • CB1. Students have demonstrated that they possess and understand knowledge in an area of study that is based on the foundation of general secondary education, and is usually at a level that, while supported by advanced textbooks, also includes some aspects that involve knowledge from the forefront of their field of study. Basic
  • CB2. Students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study. Basic
  • CB3. Students should have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include a reflection on relevant issues of a social, scientific or ethical nature. Basic
  • CB4. Students can transmit information, ideas, problems and solutions to both specialized and non-specialized audiences. Basic
  • CB5. Students have developed the learning skills necessary to undertake further studies with a high degree of autonomy.

General Competencies (GC)

  • G1. Ethical commitment: critical capacity to deal with problems as they are presented and self-criticism to evaluate the quality of one's own work in itself and in context. Ability to seek solutions aimed at universal use and equal opportunities and equality between men and women.
  • G2. Learning capacity and responsibility: develop an analytical and critical spirit to provide oneself with the capacity for analysis, synthesis, to create a global vision and to apply knowledge to practice.
  • G3. Teamwork: ability to collaborate with others and contribute to a common project; ability to collaborate in interdisciplinary and multicultural teams.
  • G4. Communication skills: ability to understand and express oneself orally and in writing in Spanish and a second language (English), mastering specialized vocabulary; ability to search for, use and integrate information.
  • G5. Develop aesthetic sensitivity and cultivate the faculty of aesthetic appreciation: capacity for aesthetic criticism and evaluation, ability to make aesthetic decisions and extract information about the culture that generated it.
  • G6. Ability to make independent judgements and articulate arguments. This requires being familiar with academic work, its models of rigour and its usual procedures; knowing how to document and manage specific information according to specific subjects and tasks; knowing how to select and use information sources and their diversity appropriately. Ability to analyse and interpret documentary and literary sources.
  • G7. Ability to use information and communication technologies (ICT) in different contexts and from a critical, creative and innovative perspective. Understand the relationship between technology and other fields of human knowledge.
  • G8. Ability to organize and plan tasks to be developed personally or collectively.
  • G9. Employ both convergent and divergent thinking in the processes of observation, research, speculation, visualization and action.
  • G10. Ability to think in images and to think about images
  • G11. Recognize cultural diversity in the context of contemporary societies

Specific competences (CE)

  • CE1. Knowing how to design, that is, having sufficient knowledge to analyse data, synthesise forms, propose and defend a design concept and develop it until it can be put into practice and manufactured.
  • CE2. Know how to identify problems that can be solved through design, present them as design problems, obtain the relevant data to develop the project, propose a design concept and decide on formalization criteria, choose the appropriate construction materials and procedures in each case, control the coherence in decision-making and evaluate the results obtained.
  • CE3. Know how to visualize and visually communicate information: be able to master the drawing and graphic presentation techniques used in a design project and know how to present the results in an attractive manner.
  • CE4. Know the aesthetic foundations of design: morphology, structure, color, space, volume, tectonics, typography and composition.
  • CE5. Know the symbolic values and semiosis processes in order to design products, communications, systems and services.
  • CE6. Have basic knowledge of the human and social sciences sufficient to propose research based on the needs of each design project. Knowledge of the sociocultural context as well as other cultures and customs.
  • CE7. Familiarity with the general history of design, art and architecture. Knowledge of the most relevant aspects of design theory. Ability to be critical of design practices, trends and results and develop a well-founded personal criterion.
  • CE8. Know the market trends in Graphic Design and Visual Communication.
  • CE9. Know the specific terminology, techniques and languages applied to design processes: prepress and printing systems, digital and multimedia techniques and media.
  • CE10. Knowledge and use of all technological and methodological tools applicable to the design project (specific computer programs, traditional and digital representation systems; construction of models, mock-ups and prototypes, photography, video techniques, animation and illustration) as well as demonstrating ability in the use of other specific techniques and procedures, materials, technology and construction sciences.
  • CE11. Understand the fundamentals of design management (economics, marketing and legal aspects of design) to understand the economic and financial implications of creative decisions made in a design process.
  • CE12. Be familiar with relevant research methods in design and be motivated to apply and develop them.
  • CE13. Know how to design products aimed at environmental improvement and universal use through the methodological, technological and legal knowledge necessary to incorporate these aspects into the practice of the design project. They must also know the physiology of visual perception and its implications for visual communication.
  • CE14. Being motivated by the quality of the results obtained, as well as demonstrating self-demand and rigor in personal work. Familiarity with current regulations governing the quality of products and services in order to know how to apply them (such as ISO standards).
  • CE15. Know the nature, methods and purposes of the anthropological discipline to carry out analysis, evaluations and interventions in sociocultural processes.
  • CE16. Development of cognitive skills in relation to the historical context of the emergence and development of philosophical problems and their impact on different areas of social life.
  • CE17. Manage the conceptual and terminological schemes of History and Art.
  • CE18. Know and understand volume and its construction in the virtual dimension through 3D modeling.
  • CE19. Develop the ability to observe, organize, and discriminate colors, as well as learn about digital color management.