Master's Degree in Communicative Innovation in Organizations

Curriculum Structure

Planning the teaching involves the structuring of content, systems and methodologies that make it possible to acquire the knowledge, capacities, abilities and basic skills necessary for students to be able to develop their activity in any of the lines specified in the professional profile defined for the degree.

The curriculum, structured into modules/subjects and courses, is based on the regulatory framework for the organisation and verification of official university education – RD 1393/2007 – and the guidelines developed by the University of La Laguna.

Structure

Code Subject Typology Credits Course Four-month period
835901101 New paradigms of the
Communication and management
of knowledge		 Mandatory 3 1st 1st
835901102 Legal aspects of the
Communication and management
of knowledge		 Mandatory 3 1st 1st
835901103 Technique and technology
Social media		 Mandatory 3 1st 1st
835901104 Advanced communication skills Mandatory 3 1st 1st
835901105 Design and execution of the
communication in
cabinets		 Mandatory 3 1st 1st
835901106 Diagnostic and evaluation processes for organizations and market research Mandatory 3 1st 1st
835901107 Models and trends in
strategic planning		 Mandatory 3 1st 1st
835901108 Knowledge management
and human resources		 Mandatory 3 1st 1st
835901109 Public relations,
protocol and organization
of events		 Mandatory 3 1st 1st
835901110 Social media management Mandatory 3 1st 1st
835901201 Marketing and advertising in
communication
organizational		  Mandatory 3 1st 2nd
835900901 Communication techniques
policy		 Elective 3 1st 2nd
835900902 Election campaigns Elective 3 1st 2nd
835900903 Intellectual property and
industrial (OPT)		 Elective 3 1st 2nd
835901204 Identity, image and corporate personality Mandatory 3 1st 2nd
835901202 Master's Thesis Mandatory 9 1st 2nd
835901203 Internships Mandatory 9 1st 2nd