Admission and graduation profile

Admission profile

The admission profile is the knowledge, skills and abilities of the students who access the degree.

• Future students of the Master's Degree in Communicative Innovation in Organizations are expected to have a special interest in the changes in the communicative paradigm that have occurred in recent decades and, in particular, in the transformations that these innovations have generated in the field of organizational and political communication. Therefore, it is desirable that new students be made up of people who are fascinated by innovation, who are creative and proactive, since students are expected not only to learn to diagnose the communication situation of an organization, plan it and manage it, but also to be able to investigate new strategies and conceive new ideas so that the organization gains notoriety, maintains its internal cohesion and consolidates the loyalty of clients and audiences, all in a globalized world that is undergoing a dizzying, constant and increasingly rapid transformation.
• In addition to these characteristics, the recommended entry profile for this Master's includes a basic knowledge of the current social, political and economic situation in the world and in the immediate environment, as well as an elementary understanding of the events that are shaping current news. Good writing skills, correct spelling and a habit of frequent reading are also desirable traits that future students of this Master's should possess. Skills related to the creation of audiovisual and multimedia messages are also valued as positive, although they are not prescriptive for student entry, since this Master's contemplates sufficient training in these areas for students who come from degrees other than those related to Communication.
• The Master's Degree in Communicative Innovation in Organisations can be accessed from any Diploma, Bachelor's Degree or Degree, although those belonging to the branch of Social and Legal Sciences will have preference. This preference is valued with 2 points in the corresponding scale for access to the degree, which means that graduates of other degrees can access this master's degree if they reach the minimum score required in the scale with the other merits contemplated in it.

Graduation profile

The graduate profile is the skills, knowledge and abilities that the student must have acquired upon completion of the degree. This information is included in the competencies/learning outcomes section defined for the degree.

• The rapid technological development of the last decade has profoundly revolutionized the professional field of communication, with changes not only in form but also in substance, which directly affect the way of doing and conceiving the strategic management of public and corporate communication. This rapid change in model requires experts in the sector to implement new and diverse actions based on more innovative and competitive tactics that contribute to a better understanding of decision-making processes and the management of intangibles. Gaining notoriety, maintaining the appreciation and loyalty of the public and transmitting the brand value that is intended to be consolidated in a globalized world totally dominated by social media, requires the development of comprehensive communication knowledge, closer and oriented to respect the experience that the public already has as an interpreter and producer of information in this digital age. The Master's Degree in Communication Innovation in Organisations aims to respond to this demand for professionals specialised in fields related to the strategic management of communication, both public and in business, from a global perspective and also for those who already have previous experience and want to update and delve deeper into the subject.
• Graduates of this qualification will be able to work as DIRCOM in large, medium and small companies, as well as in communication and/or advertising agencies, press offices, PR agencies; as media planners, advertisers and branding agencies; branding, account and advertiser managers; strategic reputation analysts for PR agencies and political consultancies; management of innovation projects in communication for PR agencies, non-governmental organisations, political parties, public administration and companies; management of digital content, brands and products and organisation of events.