Competencies are the set of knowledge, skills and attitudes to be acquired by students throughout the degree, aimed at preparing them for the exercise of professional activities.
CB6 – Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
CB7 – Students are able to apply the knowledge they have acquired and their problem-solving skills in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study.
CB8 – Students are able to integrate knowledge and deal with the complexity of making judgments based on information that, while incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
CB9 – Students should be able to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous manner.
CB10 – Students have the learning skills that will allow them to continue studying in a way that will be largely self-directed or autonomous.
CG1 – Communication skills, written, verbal and multimedia, with different audiences and media.
CG2 – Ability to organize and plan actions within the professional field, with an orientation towards achieving goals and concrete results, and with an ethical commitment.
CG3 – Ability to work in interdisciplinary teams to achieve objectives and solve problems together.
CG4 – Ability to make decisions based on skills and knowledge acquired in diverse and changing contexts of professional practice.
CG5 – Ability to lead teams, manage human resources and provide leadership in the field of communication. CG6 – Ability to generate innovative ways to understand reality and resolve specific situations or problems within professional practice.
CE1 – Ability to recognize in reality, and to critically analyze, the most important trends in communication today, using for this purpose the main concepts, theories and models that explain them.
CE2 – Ability to explain and differentiate the economic, political and social models that have been developed throughout history and today, and recognize their influence on the most relevant trends and actors in the environment in which organizations operate.
CE3 – Understanding of the strategic role that communication plays in today's organizations, and the ability to explain and apply its main management tools in an innovative way.
CE4 – Knowledge of the legal, ethical and social framework in which the activity of organizations is carried out.
CE5 – Ability to select and apply different research methodologies and techniques in order to carry out complex diagnoses on the communication of organizations, institutions and political leaders, on the impact of their communication actions and on their reputation.
CE6 – Ability to formulate objectives, design innovative actions, offer results and quantify costs in the different fundamental communication aspects of organizations.
CE7 – Knowledge of communication planning and management mechanisms, and ability to apply them in an innovative way to achieve strategic objectives of an institutional, business or political nature.
CE8 – Ability to build and improve the reputation of an organization among its different audiences, through the innovative application of Public Relations tools and processes.
CE9 – Ability to improve the process of ideation, communication and marketing of a product or service, through the advanced management of different analog and digital tools, and the latest marketing processes and trends, from an innovative perspective in their application.
CE10 – Ability to create and communicate intangibles linked to the relational capital of the organization and knowledge of the mechanisms that generate value for brands, through the development of advertising communication strategies appropriate to achieve these objectives.
CE11 – Mastery of the internal and external functions of the strategic communication direction of an organization, including team management and leadership.
CE12 – Ability to conceive, design and implement a project for the organization and production of an event of any nature.
CE13 – Skill to use corporate communication and public relations tools to manage crisis situations.
CE14 – Ability to conceive, design and execute political and electoral communication campaigns, within the framework of strategic and comprehensive planning.
CE15 – Knowledge, skills and abilities to communicate the decisions of organizations to society, the market and the organization itself, through informative and persuasive messages presented in an attractive and comprehensive way in different formats (textual, audiovisual and multimedia).
CE16 – Ability to manage relations with the media efficiently.
CE17 – Knowledge of the principles of social responsibility and ability to apply them within the framework of organizational communication.