Master in Communicative Innovation in Organizations

Master in Communicative Innovation in Organizations

Gaining notoriety, maintaining internal cohesion within the organization and the appreciation and loyalty of clients and audiences, and transmitting the corporate or brand reputation necessary in a globalized world, totally dominated by social media, requires looking at the paradigm shift that is imposed in the most advanced organizational contexts, and which rethinks the "industrial" scheme of the 20th century to focus on issues such as the detection, promotion and optimization of personal talent, the knowledge and exploration of emotional intelligence and creativity as the next stages of the Information Age, or the mastery of the technical and professional "know-how" that must characterize the leadership of the new dircoms. The Master's Degree in Communicative Innovation in Organizations proposes to address the participatory formulas that this new communication stage urges to develop, and reflects on current experience, combining it with the studies of various entities that have implemented these new ways of working in professional and technical-digital terms. The degree is also intended to provide specialisation in fields related to strategic management of communication, whether public, political or business, and also to offer updated content to those who already have previous experience and wish to delve deeper into the subject.

Access and Admission Criteria

Subjects

Schedules and exams

Additional information

General information

  • Credits: 60 ECTS
  • Duration: 1 year
  • Type of teaching: In person
  • Location:
    • Faculty of Social Sciences and Communication. La Pirámide Building

Purpose of the Master's Degree

  • This Master's degree is aimed at ensuring up-to-date and interdisciplinary training that increases professional skills in the Communication sector. The academic rigor of this teaching approach is born from a demanding design endorsed by its official nature but which, however, is shared with a strong link to the labor market.

Who is it for?

  • Future students of the Master's Degree in Communicative Innovation in Organizations are expected to have a special interest in the changes in the communicative paradigm that have occurred in recent decades and, in particular, in the transformations that these innovations have generated in the field of organizational and political communication.
  • Therefore, it is desirable that new students be made up of people who are fascinated by innovation, who are creative and proactive, because students are expected not only to learn to diagnose the communication situation of an organization, plan it and manage it, but also to be able to investigate new strategies and conceive new ideas so that the organization gains notoriety, maintains its internal cohesion and consolidates the loyalty of clients and audiences, all in a globalized world that is undergoing a dizzying, constant and increasingly rapid transformation."
  • In addition to these characteristics, the recommended entry profile for this Master's degree includes a basic knowledge of the current social, political and economic situation in the world and in the immediate environment, as well as an elementary understanding of the events that are shaping current news. Good writing skills, correct spelling and a habit of frequent reading are also desirable traits that future students of this Master's degree should possess.
  • Skills related to the creation of audiovisual and multimedia messages are also valued as positive, although they are not prescriptive for student admission, since this master's degree contemplates sufficient training in these areas for students who come from qualifications other than those related to Communication.
  • The Master's Degree in Communicative Innovation in Organizations can be accessed from any Diploma, Bachelor's Degree or Degree, although those belonging to the branch of Social and Legal Sciences will have preference. This preference is valued with 2 points in the corresponding scale of access to the degree, which means that graduates of other degrees can access this master's degree if they reach the minimum score required in the scale with the other merits contemplated in this

Which teachers teach it?

You can consult the teaching staff who teach in the degree and their brief teaching, research and professional Curriculum Vitae through the following link:

In addition, linked to the teaching guides for each subject, you can also access the brief Curriculum Vitae of the responsible teaching staff:

What career opportunities are available?

  • The rapid technological development of the last decade has profoundly revolutionized the professional field of communication, with changes not only in form but also in substance, which directly affect the way of doing and conceiving the strategic management of public and corporate communication. This rapid change in model requires experts in the sector to implement new and diverse actions based on more innovative and competitive tactics that contribute to a better understanding of decision-making processes and the management of intangibles.
  • Gaining notoriety, maintaining the appreciation and loyalty of the public and transmitting the brand value that is intended to be consolidated in a globalized world totally dominated by social media, requires the development of comprehensive communication knowledge, closer and oriented to respect the experience that the public already has as an interpreter and producer of information in this digital age.
  • The Master's Degree in Communication Innovation in Organisations aims to respond to this demand for professionals specialised in fields related to the strategic management of communication, both public and in business, from a global perspective and also for those who already have previous experience and want to update and delve deeper into the subject.
  • Graduates of this qualification will be able to work as DIRCOM in large, medium and small companies, as well as in communication and/or advertising agencies, press offices, PR agencies; as media planners, advertisers and branding agencies; branding, account and advertiser managers; strategic reputation analysts for PR agencies and political consultancies; management of innovation projects in communication for PR agencies, non-governmental organisations, political parties, public administration and companies; management of digital content, brands and products and organisation of events."

Are there any mobility options?

The planning and mobility management resources provided by the University of La Laguna itself will be used.

You can find more information about mobility grants for students in university master's degrees at this calls page.

In addition, you can consult here information on scholarships from the Ministry of Education.

The University of La Laguna has mobility calls for postgraduate students, through its Vice-Rectorate for Internationalization:

General information

Purpose of the Master's Degree

  • This Master's degree is aimed at ensuring up-to-date and interdisciplinary training that increases professional skills in the Communication sector. The academic rigor of this teaching approach is born from a demanding design endorsed by its official nature but which, however, is shared with a strong link to the labor market.

Who is it for?

  • Future students of the Master's Degree in Communicative Innovation in Organizations are expected to have a special interest in the changes in the communicative paradigm that have occurred in recent decades and, in particular, in the transformations that these innovations have generated in the field of organizational and political communication.
  • Therefore, it is desirable that new students be made up of people who are fascinated by innovation, who are creative and proactive, because students are expected not only to learn to diagnose the communication situation of an organization, plan it and manage it, but also to be able to investigate new strategies and conceive new ideas so that the organization gains notoriety, maintains its internal cohesion and consolidates the loyalty of clients and audiences, all in a globalized world that is undergoing a dizzying, constant and increasingly rapid transformation."
  • In addition to these characteristics, the recommended entry profile for this Master's degree includes a basic knowledge of the current social, political and economic situation in the world and in the immediate environment, as well as an elementary understanding of the events that are shaping current news. Good writing skills, correct spelling and a habit of frequent reading are also desirable traits that future students of this Master's degree should possess.
  • Skills related to the creation of audiovisual and multimedia messages are also valued as positive, although they are not prescriptive for student admission, since this master's degree contemplates sufficient training in these areas for students who come from qualifications other than those related to Communication.
  • The Master's Degree in Communicative Innovation in Organizations can be accessed from any Diploma, Bachelor's Degree or Degree, although those belonging to the branch of Social and Legal Sciences will have preference. This preference is valued with 2 points in the corresponding scale of access to the degree, which means that graduates of other degrees can access this master's degree if they reach the minimum score required in the scale with the other merits contemplated in this

Which teachers teach it?

You can consult the teaching staff who teach in the degree and their brief teaching, research and professional Curriculum Vitae through the following link:

In addition, linked to the teaching guides for each subject, you can also access the brief Curriculum Vitae of the responsible teaching staff:

What career opportunities are available?

  • The rapid technological development of the last decade has profoundly revolutionized the professional field of communication, with changes not only in form but also in substance, which directly affect the way of doing and conceiving the strategic management of public and corporate communication. This rapid change in model requires experts in the sector to implement new and diverse actions based on more innovative and competitive tactics that contribute to a better understanding of decision-making processes and the management of intangibles.
  • Gaining notoriety, maintaining the appreciation and loyalty of the public and transmitting the brand value that is intended to be consolidated in a globalized world totally dominated by social media, requires the development of comprehensive communication knowledge, closer and oriented to respect the experience that the public already has as an interpreter and producer of information in this digital age.
  • The Master's Degree in Communication Innovation in Organisations aims to respond to this demand for professionals specialised in fields related to the strategic management of communication, both public and in business, from a global perspective and also for those who already have previous experience and want to update and delve deeper into the subject.
  • Graduates of this qualification will be able to work as DIRCOM in large, medium and small companies, as well as in communication and/or advertising agencies, press offices, PR agencies; as media planners, advertisers and branding agencies; branding, account and advertiser managers; strategic reputation analysts for PR agencies and political consultancies; management of innovation projects in communication for PR agencies, non-governmental organisations, political parties, public administration and companies; management of digital content, brands and products and organisation of events."

Are there any mobility options?

The planning and mobility management resources provided by the University of La Laguna itself will be used.

You can find more information about mobility grants for students in university master's degrees at this calls page.

In addition, you can consult here information on scholarships from the Ministry of Education.

The University of La Laguna has mobility calls for postgraduate students, through its Vice-Rectorate for Internationalization:

Application for admission

Tuition

Employability and entrepreneurship

Activities of interest