This training provides the foundation for managing and growing online communities as a primary way to establish a presence in the digital world from a highly practical perspective. The specific objectives are as follows:

• To give students the skills to create, develop and maintain virtual communities.
• Learn to define and execute an effective social media management strategy using the tools, techniques, and metrics applied in the world of community management.
• Gain a clear understanding of social media, its applications, capabilities, and management for the development of commercial brand image.

The course is aimed at people who want to acquire highly sought-after technological skills for their professional profile; business owners and/or managers of SMEs and freelancers who want to gain skills in Social Media and information management on social networks; people and professionals interested in exploring the possibilities of developing their brand image on social networks; and people interested in the world of new technologies and digital environments.