Goals:

• Delve into the cultivation of vines and wine, from their origins to the present day. Explore their evolution, internationalization, and the immense heritage and cultural value they possess.
• Analyze the crises and transformations of the wine sector throughout the centuries, with special attention to the unique system of La Geria and its adaptation to the volcanic environment.
• Learning to value heroic viticulture as a strategic practice for rural sustainability and territorial identity, as well as identifying current threats, always highlighting the differentiating origin of the Archipelago's agri-food products.
• Analyze the profile of tourists in the Canary Islands and understand their growing interest in agritourism and wine tourism.

The course is aimed at: – Tourism professionals: Tour guides, travel agents, rural and hotel accommodation managers, and tour operators interested in specializing in agritourism and wine tourism. – Entrepreneurs and agri-food producers: Winegrowers, winemakers, farmers, and producers of local products who wish to diversify their activities and explore the tourism potential of their projects. – Students and recent graduates: Graduates in fields related to tourism, gastronomy, agriculture, economics, and rural development, seeking a specialization with high demand in the Canary Islands market. – Public administrators and technical staff: From town councils, island councils, and organizations dedicated to rural development, tourism promotion, and agri-food quality in the Canary Islands. – Individuals interested in sustainable rural development and cultural heritage: Those seeking to understand the impact of wine and gastronomy on the identity and economy of the Canary Islands.