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Seminario CESCO 17: Measuring the Immeasurable: Organizational Culture.

14 febrero, 12:00 pm - 2:00 pm UTC+0


“Organizational culture eats strategy for breakfast!” (Peter Drucker) In other words, an organization can
have the best strategies and plans to reach higher levels of success; however, without the right culture,
such plans will be difficult to implement, and perhaps impossible.

So, why do so few leaders take action to improve their organization’s culture? The answer is simple. Most
consider organizational culture to be intangible and immeasurable. Thus, few know where to begin, nor
how to demonstrate the ROI associated with the time and money spent on culture related initiatives.

Dr. Shane Sokoll, who holds a Ph.D. in Organizational Leadership and serves as the Chief Strategy
Officer at Concordia University Texas, will discuss the topic “Measuring the Immeasurable:
Organizational Culture” on February 15, 2019. Utilizing a proven Scientific Model that has helped
organizations for over 20 years positively improve their cultures, Dr. Sokoll will share his first hand
experiences of how to measure and improve organizational culture.


Dr. Shane Sokoll’s home residence is in Austin, Texas, USA. During the Spring 2019 quadrimester, as an appointed Fulbright Senior Scholar, he is at La Universidad de La Laguna. The Fulbright program is a bi-
national program between the governments and universities of Spain and the United States.

Dr. Sokoll joins us from Concordia University Texas (CTX), where he serves as the Chief Strategy
Officer and VP of Planning and Quality. Sokoll holds the rank of Associate Professor, and previously
taught full-time in Concordia’s College of Business. Earlier in his career at Concordia, he also led
Concordia’s Academic Center for adult students majoring in business, healthcare administration, and
human resource management.

Dr. Sokoll has a PhD in Organizational Leadership and a Master in Business Administration (MBA). He
is a recognized thought-leader on innovative education that focuses on the development of emerging and
current organizational leaders. In 2013, he created and began utilizing an Inverted Pyramid learning
design in management courses, which releases the often untapped potential and motivation of learners.
Dr. Sokoll’s consulting and research is focused on leadership effectiveness, employee engagement,
organizational culture, team collaboration, and intercultural competence.


14 febrero
12:00 pm - 2:00 pm
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Facultad de Economía, Empresa y Turismo de la ULL
Campus de Guajara, Universidad de La Laguna
La Laguna, Santa Cruz de Tenerife 38200
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