The Cultural Design Classroom organizes this workshop which will be held in Room 3.21 of the Faculty of Fine Arts on September 22, 2026 from 4:00 PM to 7:00 PM.

Goals:

– To learn about Elena Corchero's career and the role of design in smart materials, wearables, biometrics, artificial intelligence and neurotechnology.
– Understand and apply Human-Centered Design tools in the early stages of conceptualizing a real digital product.
– Define user archetypes, usage scenarios and User Journey, and explore mental models using Card Sorting.
– Develop an initial information architecture proposal and represent it using low-fidelity wireframes.
– Explore how to translate complex neuroscience and self-knowledge content into understandable, friendly, and responsible experiences.
– Develop engagement and gamification strategies aimed at promoting continued and meaningful use of the application.
– Business economic model proposal, ethics, privacy and remuneration of personal biometric data.
– Connecting design, innovation, purpose and social impact through the presentation of a 21-day volunteer experience.

Aimed at students of the Degree in Design and Fine Arts, as well as students and professionals from related fields interested in interaction design, UX, information visualization, innovation, emerging technologies, apps and medical technologies, technologies in neuroscience, data privacy between apps and hardware and social impact entrepreneurship.

Academic direction: Alfonso Ruíz Rallo, Full Professor, Department of Fine Arts of the University of La Laguna.

CERTIFICATE OF ATTENDANCE AND COMPETENCE: The University of La Laguna, through the Vice-Rectorate for Culture and University Extension, will issue a certificate of attendance to all participants who register for the activity. In addition, those who pass the assessment will receive a certificate of attendance and completion.

Check out the program and register here.

Contact: extuni@ull.es