The Faculty of Economics, Business and Tourism, in collaboration with the CajaCanarias-Ashotel Tourism Chair of the ULL and Iberostar, within the framework of CONNECT CAMPUS GUAJARA, This event is being organized and will take place at the Faculty of Economics, Business and Tourism on Friday, October 23 and November 20, 2026, from 11:00 a.m. to 1:30 p.m.

The aim of this activity is to explore the possibilities that these new tools offer to marketing professionals. The pedagogical approach is eminently practical, with a format of lectures and interaction between the instructor and students, fostering participation and critical thinking.

Aimed at students, faculty, and anyone interested in the topic. It is especially relevant for master's and doctoral students in the field of tourism.

Academic coordination: Raúl Hernández Martín. University Professor, Department of Applied Economics and Quantitative Methods, University of La Laguna.

CERTIFICATE OF ATTENDANCE: The University of La Laguna, through the Vice-Rectorate for Culture and University Extension, will issue a certificate of attendance to all those who participate, after prior registration in the activity.

Free assistance upon prior registration. Sign up here.

Contact: extuni@ull.es