He has uninterrupted and continuous experience in formal university teaching since 2000, in subjects within the Business Organization area. In addition to this teaching experience, he also teaches other modalities, with extensive participation in university-specific degrees and university extension courses.

He has specialized in two main areas of research: entrepreneurship and corporate social responsibility, generating a wealth of scientific output, including more than sixty articles published in internationally recognized scientific databases, five full-length books, thirty book chapters, and more than one hundred papers presented at national and international conferences. He has participated in fourteen competitive research projects, serving as principal investigator in nine of them. He has held three six-year research positions.

He is a member of the two most established entrepreneurship research networks at an international level: Global University Entrepreneurial Spirit Students' Survey, (GUESS), which produces a biannual global study to gather the perspectives of the university community regarding entrepreneurship, and the Global Entrepreneurship Monitor (GEM), the largest global network of entrepreneurship research, led by Babson College (USA) and London Business School (UK). This research leadership has also been reflected in his participation in national and international scientific committees, as well as in the editorial boards of prominent journals, including the most important in the field of Hospitality, the International Journal of Hospitality Management. He has also been part of the team of thirty-eight R&D&I transfer projects with various public and private institutions, of which he has been the principal investigator in twenty-six. 

He has served as president of the entrepreneurship section of the Spanish Scientific Association of Economics and Business Management (ACEDE) and has held various university academic management positions, including Vice-Rector for Relations with Society, assuming responsibility for entrepreneurship and employability (2015-2019), as well as Director and Secretary of Department and Vice-Dean. He has served as director of the official master's degree in foreign trade management and vice-coordinator of the interuniversity doctoral program in tourism, in which eleven Spanish universities participate. In the field of transfer, he launched and directed for three years (2008-2011) the University of La Laguna's entrepreneurship promotion program (Emprende.ull), and the university's own degree in Entrepreneurial Development (2014-2016).